SCHAUMBURG, IL (04.15.25) – The International Auto Sound Challenge Association (IASCA) made a bold and unforgettable debut at AXPONA 2025, redefining perceptions of car audio and drawing crowds throughout the three-day event at the Renaissance Schaumburg Convention Center.
Thousands of AXPONA attendees experienced the thrill of high-performance mobile sound firsthand at IASCA’s Car Audio Showcase, which featured dozens of show vehicles, preforming sound quality demos. It marked the first time a car audio competition was featured at North America’s premier high-end audio show—and the response was overwhelming.
“We couldn’t have asked for a better reception,” said Travis Chin, president of IASCA. “AXPONA has always represented the best in sound, and this weekend proved that car audio belongs in that conversation. From casual listeners to hardcore audiophiles, people were blown away by what today’s mobile systems can achieve.”
Manufacturers onsite included Zapco, ESB, Goldhorn, Audio Wave, Morel, Trulli, and Coherence Systems.
Among the winners were Natan Budiono who won SQ best of show.
Visit iasca.com and axpona.com for more.
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