Alpine Welcomes Pacific Coast Marketing as New West Coast Representative Firm

AUBURN HILLS, MI (04.02.25) – Alps Alpine North America, Inc. (“Alpine”) welcomes Pacific Coast Marketing as the new representative firm for the West Coast region, covering the Arizona, San Diego, Las Vegas, and Henderson (NV) markets. The markets were formerly represented by Tim Beason, who, after 14 years of exceptional service to the Alpine Brand, announced his retirement at the end of March.

“We’re very thankful to Tim Beason and his dedicated years to the Alpine brand, and we wish him a happy retirement,” said Dan Sparks, Director of National Sales for the Alpine Brand Aftermarket Division at Alps Alpine North America. “We’re excited to welcome Pacific Coast Marketing to our West Coast markets and know that our West Coast team is dedicated to making this a smooth transition for all.”

Founded in 1991, Pacific Coast Marketing is a full-service firm made up of five representatives that strive to provide superior service to their network of dealers. Alpine representatives will include Gary Sheagley, Rep Principal, Jon Ash, Sales Rep for the Arizona, Las Vegas, and Henderson (NV) markets, and Brian Bruining, Sales Rep for the San Diego, CA markets.

“Pacific Coast Marketing is honored to have been awarded the opportunity to represent Alpine, a line with such a great legacy and reputation in our territory and beyond,” stated Principal Gary Sheagley. “In this evolving market, our dealers are facing challenges that can only be overcome by equipping them with the right tools, knowledge, and vendor partners that will help them meet customers’ demands. We look forward to working with Alpine to offer our dealers these technology-driven products along with the necessary training and support to help them deliver the finest possible listening experience to their customers.”

An official communication announcing Beason’s retirement and Pacific Coast Marketing’s succession was distributed earlier last month to the Alpine Retailers in the West Coast markets.

Visit www.alpine-usa.com for more.