BATTLE GROUND, WA (03.31.25) – The Crossover Marketing Group is expanding with the addition of Mike Hall as Senior Territory Manager for the Northwest Territory. With over 35 years of experience in the 12-volt industry, Mike brings unparalleled expertise, dedication, and relationship-building skills to the team. His appointment aligns seamlessly with Crossover Marketing’s innovative approach, “The Crossover Way,” which spans two territories across eleven states.
Rob Sutton, Principal Owner and Co-founder of Crossover Marketing Group, shared his excitement about the new addition: “We are thrilled to have Mike join our team. His experience and authenticity align perfectly with the values we’re building our organization around. Mike’s ability to consistently deliver results while fostering meaningful relationships will add significant value to our manufacturer and dealer partners.”
Mike’s career reflects a deep passion for the 12-volt industry. He began in sales and installation at independent car audio shops in the early 1990s before advancing to store manager at Car Toys, where he honed his leadership skills. His journey also includes factory roles at AAMP of America and Memphis Audio, providing him with valuable insights into manufacturing operations. Additionally, his time as a manufacturer’s representative over the past few years has only sharpened his territory management skills and strengthened dealer relationships.
Paul Pilat, Principal Owner and Co-founder of Crossover Marketing Group, shared his confidence in Mike’s abilities: “With Mike’s proven track record in sales management, we’re well-positioned to streamline our processes and expand our reach in the territory.”
In his new role as Senior Territory Manager, Mike will oversee dealer partnerships in Alaska, Washington, Northern Idaho, and Western Montana. He will also participate in business with Key Dealers in the territory.
Mike Hall expressed “I’m thrilled and proud to join the Crossover team and continue serving the wonderful 12-volt dealers in the Pacific Northwest. The values and mission of Crossover Marketing are a perfect fit for me, and I’m hoping to make a strong team even stronger.”
Crossover is committed to delivering exceptional service and fostering growth for all partners. With Mike Hall on board, the company is poised to strengthen its presence in the Northwest Territory while continuing its tradition of excellence. This expansion underscores Crossover’s dedication to building long-term and sustainable partnerships.
Go to our YouTube Channel now to watch a short video profile of the entire team as we enter the next growth phase.
Visit crossovermktg.com for more.
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