The Supercross Event Brought The Action To Lucas Oil Stadium

INDIANAPOLIS, IN (03.11.25) – The Lucas Oil Stadium grounds were active throughout the day on Saturday, March 9th. It was sunny but chilly outside as vendors had their tents with displays set up outside. PowerBass had a strong presence in the Privateer Paddock area. Power Bass, National Sales Manager, Jeff Falk was in the house along with the area representative Keith Selby Cardinal Sales Principal. Selby arranged for area retailers Adrenaline Cycles and Central Kentucky Motorsports team members to be in the booth. At 7PM that night the action started on the track inside the Lucas Oil Stadium as riders raced around the track and over mounds as a crowd reported to be at 50,000 roared their approval in the stands.

*The grounds outside Lucas Oil Stadium were busy throughout the day with vendor booths set up outside.*

Jeff Falk related “It was a great event. A big turnout and spectators loved the music coming from our award-winning PowerBass Soundbars coming out of the Privateer Paddock booth. The event provided a lot of great exposure for the PowerBass brand and our products. Spending time with two proactive retailers was very informative to get their views from the territory.”

*Model Kennedy from SJL was set up in the PowerBass area of the Privateer Paddock booth.*

*The PowerBass team at the Privateer Paddock booth (RtoL) Jeff Falk, Adam Peterson, model Kennedy, Keith Selby and Dustin Green.*

“The event drew a great crowd through the day and everybody was really happy and excited for the action on the track that night. This was my first Supercross event and the crowd in the Lucas Oil Stadium was really engaged in the action. Spending time with dealers Dan and Chris let us know what their customers were looking for to add audio on the trails” Keith Selby commented.

*Action on the track was fast as riders were flying high over the mounds.*

Adam Peterson, owner of Adrenaline Cycles, traveled to the event from London, KY over 250 miles away. “Our time spent outside in the Privateer Paddock booth was a great opportunity for me along with Dustin Greene, our in-house tech, to talk about PowerBass Soundbars and what enthusiast and riders are looking for as they upgraded their rides for the coming season. Connecting with riders too. Our main business is actually selling UTVs and Side X Side vehicles and adding audio upgrades. The PowerBass products have been great for customers at our store.”

Attempts to contact Chris Johnson at Central Kentucky Motorsports were not successful on Monday, March 10th.

PowerBass VP, Erik Harbour, stated “Partnering with Privateer Paddock has been a great opportunity for us to connect with enthusiasts and consumers in their set up at Supercross events across the country. This visibility is expanding enthusiast’s interest in adding PowerBass audio upgrades and other products to their rides. In addition, dealers attending the Supercross events have a fun day and racing experience they will remember for a long time.”

Super images provided by Keith Selby.

Visit powerbassusa.com for more.