DAYTONA BEACH, FL (03.03.25) – THE AMA KICKER ArenaCross 2024/2025 schedule rolled across the U.S. and wrapped the 12 Round Series with Round 12 on Friday, February 28th. The series drew big crowds and was very busy in Daytona Beach on Friday. The Ocean Center was the venue for the AMA ArenaCross. The American Flat Track series continued in Daytona Beach at the Daytona International Speedway Short Track for race events.

“With bike events in Daytona Beach going on this past week no doubt there were thousands and thousands of bikers in town. The AMA ArenaCross activities added to the options for enthusiasts. KICKER was Livin’Loud in the Ocean Center and we spent time at the American Flat Track action at the Short Track also” Lorin Morrell, Maddog Media who orchestrates the KICKER ArenaCross events, related.

In the Ocean Center lobby area a KICKER tent was set up with products on display for enthusiasts entering the event. The Friday event got rolling with Track Party event. Attendees spent time on the track connecting with riders and walking the dirt mounds that riders would soon be flying across as they raced to the finish line to collect their trophies.

As soon as racers hit the track they got their rhythm as they went up a mound and easily flew over the next mound to land… 50 feet away. Between races the PA announcers let the crowd know there was a special offer inside one of the KICKER T’s being fired into the stands to attendees. The certificate was for KICKER Bullfrog prize that could be picked up in the booth from Morrell.


“We talked with many enthusiasts and most had questions about what KICKER products would be best for their daily rides plus bike, UTV or boat. The KICKER PowerBar once again grabbed a lot attention as did bike gear plus lifestyle products” Morrell concluded.

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