NEWELL, WV (12.06.24) – At Davis Distribution, we understand that our success as a distributor is closely tied to the success of our dealers. That’s why we’ve made it our mission to provide them with the tools they need to excel, including high-quality, video content. From product spotlights to in-depth training sessions, every video we produce is created with the dealer’s success in mind. By equipping dealers with the right resources, we encourage them to engage their customers, strengthen their expertise, and ultimately drive their business forward.
Launching the YouTube Channel
The idea to create a YouTube channel came from recognizing the growing demand for content that our dealers could use to better connect with their customers. Sarah Taliani, our Marketing Communications Director, explains:
“We saw how video was becoming the go-to format for sharing information, and we wanted to ensure our dealers had access to those tools. The YouTube channel allows us to offer product highlights, training videos, and interviews in a way that’s easy for dealers to use and share. It’s all about providing them with what they need to succeed in this digital age.”
This move wasn’t just about keeping up with the latest digital trends; it was about ensuring our dealers had valuable tools at their fingertips, empowering them to connect more effectively with their audience.
Developing the Right Content
Creating the right content wasn’t an overnight process. According to Sarah, “Through years of trial and error, we’ve developed a variety of video formats that work best for our dealers. We’ve tested different approaches, always looking for what truly resonates with their day-to-day operations and the challenges they face in the field.”
This journey of experimentation led to a content lineup that includes quick product spotlights, insightful interviews through our Orange Couch Crush series, and valuable training videos. Each type of video is designed to meet the unique needs of our dealers and provide them with the information they need to perform their best.
Supporting Dealers with Every Video
“We want our videos to be tools that dealers can rely on,” Sarah adds. “But we also want them to enjoy the watching them. That’s why we always aim to keep the content entertaining, so it sticks and makes an impact.”
As we continue to expand our video offerings, our commitment to supporting dealers remains stronger than ever. Sarah concludes: “It’s all about making sure our dealers feel equipped, confident, and connected. When they succeed, we succeed.”
Check Out Davis Distribution Youtube Channel Here: https://www.youtube.com/@DavisDistribution
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