12VOLT CENTRAL STUDIOS (12.24.24) – The Black Friday, Small Business Saturday and Cyber Monday Trifecta wrapped the Thanksgiving Holiday season and kicked of December. Many companies across the 12volt industry made social media posts to put their messages, names and brands in front of consumers and followers to compete with all the online activity driven by Amazon, Walmart, Target and other big box retailers.
Early reports are Black Friday online sales in 2024 showed a 3.4% increase over 2023. An interesting statistic revealed orders placed via smartphone were over 60% of the total….an increase of 20% over 2023. Overall it appears Black Friday activity with 12volt retailers was down slightly over 2023.
A very notable exception again was Outrageous Audio in Portland OR. Customers were lined up outside on a cold Friday morning at 4AM for the 5AM store opening. By 8AM there had been over 100 customers in the store taking advantage of truly outrageous Black Friday deals. Blane Hartleb and his 10-member team did a great job setting up for the event and driving sales through the long day. Rob Sutton and the Crossover Marketing team were on site through the day supporting Outrageous Audio. Super to see the Outrageous Audio jam-packed showroom.
Car Toys Tulsa showed the love for Small Business Saturday along with Small Business Saturday and Cyber Monday. A large retailer had a grand opening in their huge center which drove visibility. Demo vehicles positioned outside all drove traffic into the store.
Small Business Saturday activity in general with 12volt retailers was very low. Cyber Monday across the 12volt Industry drew a lot of social activity and appears the activity was up this year.
Now the 12volt industry rolling in December. We wish all across the 12volt industry strong December sales, and a Happy Holiday season, as we all work to finish 2024 on a high note.
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