JACKSONVILLE FL (11.04.24) – Several Industry veterans have launched ALPHA SALES GROUP, a new 12-volt representative company on the East Coast. This company aims to assist manufacturers throughout the East Coast territories. With over 150 years of combined experience, the team at ALPHA SALES GROUP is set to redefine traditional representative firms through their innovative go-to-market strategy and extensive knowledge.


“Additional team members will be added as the territory matures into a well-known entity”, says Lance Diehr President of ALPHA SALES GROUP. We assembled a great team with years of talent to become a viable option for Manufacturers to bring a clear message to the dealer base from Florida to Maine.










