BATTLE GROUND, WA (11.04.24) – Crossover Marketing Group is pleased to announce a strategic partnership between the newly established Crossover Marketing Group Southeast and the rebranded Crossover Marketing Group Northwest (formerly Crossover Marketing Group). This partnership will soon extend Crossover’s coverage across Texas, Oklahoma, Louisiana, Arkansas, and Mississippi, with the Southeast division under the leadership of industry veteran Shawn Simpson.
As the majority ownership partner for the Southeast territory, Shawn brings a distinguished background of more than 34 years in the business as both a Manufacturer’s Representative and a former Vice President of Sales and Marketing at Wet Sounds and Sundown Audio. His extensive industry experience aligns seamlessly with Crossover’s approach, which leverages a wealth of industry knowledge to deliver exceptional value to dealers and manufacturers.
Under the new structure, Crossover Marketing Group Southeast will immediately benefit from streamlined processes, access to customer service resources, and shared tools from the Northwest division, empowering the Southeast team to replicate and expand on the success achieved in the Northwest.
“We are thrilled to extend our footprint and create a new hub of growth with our Southeast counterparts,” said Paul Pilat of Crossover Marketing Group Northwest. “By sharing the tools, resources, and insights that have fueled our progress, we’re poised to see significant growth across both territories and bring meaningful advantages to new markets.”
With the Northwest group’s efficiency and top-tier tools in place, Shawn will quickly build strong new partnerships with dealers and create opportunities for our manufacturer partners.
“I see enormous potential in uniting with Crossover Marketing Group Northwest,” shared Shawn Simpson, Managing Partner of Crossover Marketing Group Southeast. “Together, we are positioned to make an even more substantial impact and drive growth across our territories.”
As Crossover Marketing Group Southeast and Northwest work collaboratively within this new partnership model, both divisions will be committed to delivering excellence in service and tailored marketing solutions to meet the evolving needs of their mutual territories.
“Shawn was one of the top reps in the country when we worked together at Kenwood, and our friendship only grew as he moved to the factory side in recent years,” said Rob Sutton, co-founder of Crossover Marketing Group Northwest. “He’s a perfect fit for the management style Paul and I have cultivated, and I couldn’t be more excited to share this journey with one of the finest people I’ve known.”
Upcoming SEMA Show Attendance:
Rob, Paul, and Shawn will be attending the SEMA Show in Las Vegas from November 5–8 reviewing opportunities with manufacturing partners. To arrange a meeting, please contact Shawn Simpson directly at (832) 594-4040 or shawns@crossovermktg.com.
12VoltNews.com 