DIAMOND BAR, CA (09.24.24) – The SEMA Show returns in 2024 with a renewed focus on innovation to meet the needs of an evolving automotive aftermarket industry. As the landscape of attendees shifts toward a younger, more dynamic demographic, the Show continues to transform its offerings to deliver engaging, experiential elements that go beyond traditional trade show norms.
This year’s Show will feature a wide range of activations, live demonstrations, and immersive experiences designed to serve an international community seeking more than a walk through the convention center aisles. Attendees will experience the latest trends and advancements in an interactive format that encourages participation and discovery.
“The 2024 SEMA Show is the result of a journey we started almost 20 years ago,” said SEMA Vice President of Events Tom Gattuso. “Today’s attendees want to engage with products, brands, and each other in different ways, and our goal is to provide an environment where they can explore, connect, and experience innovation in real-time. This year’s event is designed with that in mind, offering more opportunities for interaction, networking, and engagement.”
The SEMA Show is one of the largest trade shows in the world, powered by a passionate and innovative community. The 2024 Show is receiving more industry support than it has seen in years, with more than 2,400 exhibitors — including 500 first-time exhibitors — projected to display their latest products and services to thousands of attendees and media.
New and Evolved Experiences
The SEMA Show continues to solidify its reputation as a leader in the industry, not just for the scale of its event, but for its ability to adapt and evolve to meet the needs of the automotive aftermarket industry. With a focus on creating meaningful experiences, the Show is primed to attract a new wave of attendees who are eager for more dynamic, participatory interactions, and support exhibitors who are looking for ways to connect directly with both industry professionals and consumers.
Among the Show’s headlining innovations are two events designed to bookend the SEMA Week experience. Show attendees will kick off the Week with Industry Night @ SEMA Featuring The Goo Goo Dolls, an exclusive party for the entire industry community on the Las Vegas Convention Center campus. Show attendees will unite to forge relationships that will drive the industry forward as they enjoy chart-topping music from the Goo Goo Dolls, O.A.R., and Reignwolf and get ready for a week of discovery and innovation. Attendees can learn more and purchase tickets at SEMAShow.com.
Closing the week is SEMA Fest, now relocated to the SEMA Show campus. SEMA Fest will welcome the enthusiast public and the industry community with live music featuring Sublime, Cage The Elephant, Fitz And The Tantrums, and Petey, as well as high-octane motorsports activations. Attendees can learn more and purchase tickets at SEMAFest.com.
“The SEMA Show is an environment for the entire community to gather,” said Gattuso. “We’re unique because we have the global marketplace represented in one place, from manufacturing to service providers to distribution to end users. When you have that, great things are bound to happen.”
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