ARLINGTON, VA (08.29.24) – Refreshed. Recreated. Reimagined.
For the first time in our history, CTA and CES® are launching a shared mark — unifying the brands and the power behind them. Learn more about our new logo, a symbol that embodies the connection between technology and humanity.

About the mark: The new mark pays homage to our roots — the iconic “CES fins” — while embracing the future. The intersecting elements symbolize our industry’s connections with society, creating a frame to envision a world where technology seamlessly integrates with our lives to make it a better place. The space between the intersecting elements symbolizes the profound, yet often invisible, relationship of technology and humanity — a bond that CTA and CES have championed for decades.
A new CES.tech experience: In conjunction with a refreshed mark, we have redesigned and rebuilt CES.tech — a new hub for tech innovation, a place to showcase the people and technology that are making the world a better place.
We look forward to continuing to innovate and inspire together and hope you’ll join us at CES 2025. Registration opens in a couple of weeks!










