TAMPA, FL (08.28.24) – The 3-City Training Tour began in Birmingham AL on Tuesday August 20th when Richard Wong rolled his Sony Tacoma in from Dallas TX. The next night Wednesday the 21st it was Knoxville TN followed by the third stop on the tour in Nashville on Thursday the 22nd.
DOW Director Marketing Jay Johnson related “Kris Bulla did a great job conducting the trainings with help from Sony‘s Richard Wong and DOW’s Jason McArty. At each of the trainings, Bulla covered the Sony lineup of latest products with dinner and training session for dealers in the area. More than 25 people attended each event.”
Bulla stated “There was very good attendance by key dealers who were very engaged throughout the Sony session at each stop. The GS and Mobile ES speakers and the XAV-AX8500 were exciting for all to check out. Richard was behind the wheel as we rolled between the three locations.”
Johnson added “At each stop it was absolutely a blast with the Sony product presentation. The energy was off the chart at each stop and we plan to keep it rolling going forward to drive business across the 12volt industry. These trainings are a fantastic opportunity to bring together some of the best minds in the industry and focus on pushing the boundaries of car audio innovation.”
Concluding “A huge thanks to everyone who attended and to the Sony team for making it an unforgettable experience. We’re excited to see how these new insights will drive the future of car audio.”
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