Zapco and ESB Audio Shined At The KnowledgeFest in Atlantic City

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ATLANTIC CITY, NJ (06.18.24) – Zapco and ESB Audio showcased their latest product lineups in the company’s booth along with a Jaguar demo vehicle that drew rave reviews from attendees.

Chris Bennett, who recently joined the Apex Group Italy, manages all US Sales and activities. “This was an opportunity to bring all members of the Apex Group Italy and the US staffs together and proved to be very successful. Enzo Biasella travelled from Italy to join George Jenkins, Ernie Hundal and myself as we presented the Zapco and ESB Audio products and marketing plans. Jack Mazur, and his AllBoro Custom team from New York City, delivered the show stopping Jaguar demo loaded with an extreme custom installation of Zapco and ESB Audio gear.”

Chris Bennett meeting with dealers on Day-1 in Atlantic City.

“KnowledgeFest Atlantic City was perfect for us to debut ESB Speakers, which are relatively new to the US Market. Many dealers who had not heard of ESB Speakers before were excited by the wide range of speakers and the value of ESB Audio for their stores” Bennett concluded.

AllBoro Custom is a well known 12volt retailer that specializes in custom installations. The Jaguar is Mazur’s personal vehicle. “Actually we worked on the Jaguar project for nearly 2 months. I personally worked on the project. Initially the project was getting all the gear in house and then setting up the custom design work. We started with a little bit of work on the project every day. I lost track of the hours sometime back at about 300 hours. As the show date appoached we went full time and finished up the buld the day before we rolled out to Atlantic City. When the Apex team experienced the sound and installation they very happy. When attendees saw and listened to the Jag they very very impressed and all gave big thumbs up. That was what made me very happy and proud” Mazur stated.

The AllBoro Custom Jaguar drew raves from all who expected a demo.
The Team gathered for an image as the event wrapped. Ernie Hundal-Zapco, Jack Mazur-AllBoro, Enzo Biasella-Apex Group, Sara Oliveras and Leo Rosario-AllBoro, George Jenkins and Chris Bennett-Apex Group (LtoR).

George Jenkins, VP US Sales, related “We were thrilled to have Chris join the Apex Group Italy recently. He did super work organizing everything for our successful launch in Atlantic City. The stage is set to drive Apex Group Italy’s objectives and goals forward.”