NASHVILLE, TN (04.24.24) – Chris Pace, Arrowhead Sales and Marketing, rolled out of Kansas City towing the JBL Dare To Listen trailer on Wednesday for the 553 mile trip to Nashville for the K-Fest event that ran April 19th -21st. Along the way he picked up JBL Regional Fred Insensee.
The Arrowhead Marketing trailer is a project that Pace created for travels the MINK states to support area retailers at store events and car shows. The trailer is loaded with JBL and Infinity speakers to connect dealers and consumers with great listening experiences. Those listening experiences are not available on a laptop or smartphone.
The JBL trailer was spotted to the left of the entrance of the event floor in Nashville. “We spent time doing demos for attendees during the show floor hours. We also showed dealers the new JBL Rallybars they are hot sellers for off-road vehicles.The new JBL source units also grabbed attention for the marine season. Fred and I found that showing the many possibiles of speakers opened dealer’s eyes” Pace offered.
Scott Hochmuth, Real Performance Marketing, and his firm’s team were in Nashville and all had a chance to hear the JBL and Infinity demos and attend training sessions. RPM represents JBL across several states in the southeastern region. “It was terrific for us to hear demos and comparisons with a couple other speaker brands installed on the trailer. The JBL and Infinity speakers delivered that ‘Live’ sound. It was was also terrific for dealers in the area had the demos from Chris and Fred“ Hochmuth related.
After the show wrap and move out on Sunday it was time to begin the trip west back to Kansas City. On the way back Chris made a stop at MACH1 in Washington MO.
The MACH1 team of owner John, Terry, Mike and Jason spent time with a JBL trailer demo. “It was very good to have Chris stop at our new store for demos. The JBL speakers on the trailer sounded terrific. Hats off to Chris for putting together the JBL Dare Listen trailer to work with dealers for store visits, store events and car shows” Terry stated.
“We have a very busy schedule ahead for 2024 for events with the JBL Dare to Listen trailer. Ut is more important than ever to in on the road working with brick and mortar dealers to drive overall business for their stores” Pace concluded.
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