OXNARD, CA (01.24.24) – As part of an initiative spearheaded by Director of Sales, Matthew Delgado, to support specialty car audio dealers, Boss Audio will be sponsoring a seminar in the sales track of the upcoming KnowledgeFest show in Las Vegas. The seminar, titled “The Profit Funnel” and delivered by Jon Kowanetz of Pathways Coaching & Consulting, aims to provide a solution to several struggles that 12 volt retailers often face such as; finding qualified salespeople, presenting consistent value to customers, being able to offer predictable results and optimizing inventory turnover and profitability.

By sharing a proven method for systematizing the sales process in such a way that can be easily learned, easily taught and easily implemented, Kowanetz says “Anybody who comes to this class will leave with a blueprint for how to create their own unique selling systems that can guide not only in store interactions, but online sales as well, increasing both customer and employee satisfaction, as well as revenue and profit.” Because the retailer populates the system with their own chosen products and qualifying questions, Jon added “what you end up with is an efficient selling system that is authentic to the DNA and language of the store, rather than just another sales pitch that customers can see right through.”

After joining the BIG (Boss International Group) team in 2023, Matthew has been working to reintroduce the company, and its vision for the future, to the industry. “Our dealers, both existing and prospective, are the backbone of our company,” Matthew said “and we thought, what better way to show them our support than to sponsor a class that will improve their business?”

The presentation “The Profit Funnel” will be delivered at 10:10 am on Friday, February 2, 2024 in the Champagne 1 room, as part of the KnowledgeFest Las Vegas event, being held at the Paris Hotel & Convention Center.
Please contact Jon Kowanetz at Pathways Coaching & Consulting with any questions:
480-269-7448
jon@whatsyourpathway.com











