HAZLET, NJ (01.09.24) – Interstate Electronics has been the go-to electronics store in Hazlet since opening in 1968. The company serves area consumers with a wide variety of car audio, home electronics plus accessories and parts from the 10,000 St Ft location. To create more excitement in their car audio showroom they worked with Kenwood to cover one entire wall with a display showcasing eXcelon, Reference, Motorcycle, MotorSports and Marine categories. Each category is live in a 5-Axis Innovations display spotlighted with LED lighting.
Fred Orpen, Interstate Electronics GM, related “We were looking to create an outstanding display that would grab immediate attention when customers entered our store. The car audio showroom is directly to the right as people enter and the floor is raised. With the new Kenwood display wall the immediate reaction is WOW. Even if the customer is looking for a television they will walk up the steps to checkout the Kenwood wall. They also tell their friends about the Kenwood display and they will come check it out. Needless to say our Kenwood sales have increased.”
The company started to think about the showroom upgrade last May and June. They contacted their area representative, Morris Hartman with Team Progressive, and the ball started rolling. Soon the decision was made and the project was completed just before this past Holiday season.
“Since completing the Kenwood displays our customers are so much more engaged. We have customer families stretching 3 generations and they are talking about the Kenwood display with family. Our customer’s engagement led us to rearrange other parts of our store. We have placed boxed products on shelves where parts and antenna were. Now a customer will walk up to the counter with a Kenwood box of speakers to ask specific questions and make the purchase. We also sell camera so security is covered on the showroom floor too” Orpen stated.
Hartman commented “The Interstate Electronics Inc team is one of the most professional, up-to-date and knowledgeable teams there is. They really support their vendor partners with carrying complete categories and promoting their business.”
Continuing Hartman offered “Dealers should be investing in their in-store experience. This creates excitement for the end user and allows them to see what we offer not only in car audio but marine, motorsports, motorcycle and safety. The in-store experience is an entry point to let the public know what we do and offer.”
Seth Halstead began his career at Kenwood and JVC as an on the road product trainer. Halstead, now JVC KENWOOD Sr Content & Digital Marketing Manager, added “The Interstate Electronics team was always on top of their game and totally engaged with learning the sales process when I conducted trainings with them many years ago.”
Orpen recalled Halstead’s trainings and related Seth was a great trainer/communicator and helped their staff in a big way.
The Interstate Electronics amazing In-Store Kenwood Experience is an example of a vehicle to drive in-store traffic and sales for 12volt brick and mortar retailers. A consumer can not experience the highs or feel the bass in their chest on a smartphone or laptop. The total in-store experience is the key to the future for the brick and mortar 12volt industry retailers.
Watch for much more to come from the 12volt Central Studios.
For more, visit interstateelectronics.com
12VoltNews.com 