12VOLT NEWS (12.13 23) – The Holiday Season is an opportunity for 12volt retailers to create a unique in-store experience for members of their local communities. Sound of Tri-State Folsom is taking that unique in-store experience to the next level outside and inside.

Holiday themed exterior store front lighting draws the attention of drivers along MacDade Boulevard from the road. In the showroom colorful holiday lighting, decorations and displays bring smiles to customers faces as soon as they enter the store.


Mike Fusto, Store Manager, related “A lot of planning and work goes into our Holiday Season showroom experience. It is definitely our team members all working together each year to make this happpen. When customers enter the store they see the entire showroom delivers the Holiday Season experience.
Making social media posts of Holidays themed images can definitely draw store traffic. Black Friday and Cyber Monday sales activity in 2023 set online sales records. Proactive 12volt retailers can spotlight the many advantages shopping with local brick and mortar retailers and drive sales.


On Saturday December 16th Sound of Tri-State Folsom will cap their 2nd Annual Toy Drop Off to support the Sassy Massey Toy Drive. A 15’x10′ container is located in front of the store for toy drop off. During the Saturday event customers will receive a 20% discount on purchases when they drop off a toy. A bounce house, face painting, music, demo vehicles plus food and drinks will be enjoyed by customers.

The 12volt Central Studios staff will continue to spotlight proactive 12volt retailers working to create the Holiday in-store experience for members of their respective communities.
Visit soundoftristate.com for more.












