Pandora Reveals Artists to Watch 2024: The Pandora Ten

NEW YORK, NY (12.06.23) – Pandora revealed its highly anticipated annual list of Artists To Watch, The Pandora Ten. For almost a decade, the streaming platform has forecasted the next crop of artists set to make the biggest waves in the coming year, and Pandora’s genre-spanning predictions showcase the diversity of emerging talent on deck to make an impact across the globe in 2024.

Through an advanced analysis of listener data and programmers’ insights, past artists whose future stardom Pandora has anticipated include Post Malone and Alessia Cara in 2016; Lizzo and Dua Lipa in 2017; H.E.R. and Ashley McBryde in 2018; Summer Walker and Rauw Alejandro in 2019; Doja Cat, Roddy Ricch and Tones & I in 2020; The Kid LAROI and Tate McRae in 2021; PinkPantheress in 2022; and Kim Petras and Coco Jones in 2023. Now, Pandora turns its focus to the promising talents who are poised to leave an indelible mark on the music landscape next year.

“As fans continue to explore a wide array of new artists from a diversity of genres, the prediction process has grown to be more and more exciting for us,” said Steve Blatter, Senior Vice President/General Manager, Music Programming, SiriusXM Pandora. “We’re able to narrow down the list of talent that’s up next by carefully looking at our listeners’ preferences coupled with insights from our expert curation team and artist relations team. We can’t wait to see where the careers of these 10 artists will go in the upcoming year!”