HOUSTON, TX (11.13.23) – Texas is a key state in BPI for the 12volt industry overall. “The lighting category continues to grow and as the new Race Sport representative for Texas, Oklahoma, Louisiana, Arkansas and Mississippi we put together a road trip with Ignacio Ayala to spend a week on the road seeing distributors and dealers between Houston and Dallas/Ft Worth” David Toliver, Synergy Marketing Principal, stated.
Ayala, Race Sport Lighting Product Specialist, arrived in Houston on October 30th and spent the balance of the week making stops in Houston, Waco and along the way to Dallas/Ft Worth in the Synergy Avalanche with Toliver behind the wheel.
“Our first stop in Houston was House of Sound. Alex Restrepo and his team do such amazing custom work on Slingslots, UTVs, trucks and cars. They truly understand how lighting adds to uniqueness of a customer’s project. Many of their projects also include custom body work. In Houston we also spent time with the Broadway crew who distribute Race Sport Lighting in the southern part of the territory.”
With daylight savings time the lighting category provides solutions for quality vehicle headlights for safety. Race Sport Lighting has many SKU’s that address vehicle lighting for safety.
“We wrapped the week seeing dealers in the DFW area along with A&W and LESCO as both distribute Race Sport Lighting. Ignacio really connected at each stop and provided specific info on how Race Sport Lighting products could open new sales opportunities for our business partners. He also opened my eyes to new opportunities” Toliver concluded.
Tim Crawford, based in the DFW area, covers the northern part of the rep firm’s territory. Synergy Marketing joined the Race Sport Lighting rep network in mid October of this year.
Visit /www.racesportinc.com for more.
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