Alpine on Site at the 11th Annual Great Smokey Mountain Jeep Club Invasion with DOW and Soundwaves of Tampa

PIGEON FORGE, TN (09.01.23) – Alpine had a major presence at the LaConte Center in Pigeon Forge Thursday-Saturday August 24th thru the 26th. Alpine returned to the event for the first time since 2019 with a larger booth footprint, Alpine Event Trailer, tents and installation booths.

DOW Technologies, Alpine area distributor, and key retailer Soundwaves of Tampa were on site with staff members and inventory to handle sales and onsite installations for the tens of thousands of Jeep enthusiasts who attended the mega event.

*The large Alpine booth footprint was busy throughput the event.*

*DOW’s Mike Hurwitz works to unload Alpine inventory after arriving from Tampa.*

Jay Johnson, DOW Director of Marketing related “Alpine has a great presence at the 11th Annual Great Smokey Mountain Jeep Club Invasion. The event had incredible attendance of enthusiastic Jeepers. Mike Hurwitz, Strategic Sales Manager-12volt, and Dave Elkin-Senior Vice President from DOW supported Alpine with inventory management for sales and installations. Peter Ruiz and his team from Soundwaves Auto Sound and Security from Tampa did a terrific job onsite handling sales and installations.”

*The Alpine Restyle System was featured and a big seller.*

*The install bays under the Alpine tents were packed throughout the event.*

Additional Alpine staff members on site included Roy Meyer, Eastern Regional, Eric Brooks who rolled in with the Alpine Event Trailer, Chris Reavis with a loaded Alpine Jeep along with Colin Vargo, also with an Alpine Jeep.

Elkin stated “Mike and I rolled out of Tampa for Pigeon Forge in a large truck loaded with Alpine products and supplies for the 700 mile drive up to Pigeon Forge. Considering all of the steps of exhibiting at a large event all went very smoothly. The Alpine, Soundwaves and DOW team members communicated very well. The Soundwaves team worked from sun up till after dark to compete sales and installations. Several Alpine tents were laid out as installation bays and stayed packed throughout the event. When the event wrapped it was High 5’s across the board.”

*When the event wrapped teams gathered for a photo op in front of the wall of empty Alpine Restyle system boxes.*

*The Alpine Jeep blasted through the wall of empty Alpine Restyle system boxes to wrap the 2023 Smokey Mountain Jeep Invasion Alpine Experience.*

Peter Ruiz led his Soundwaves Team of 10 to Pigeon Forge. The Team was comprised of 2 on the sales side and 8 installation tech. Ruiz offered “We drove up in 2 vehicles to Pigeon Forge in a Suburban and Excursion with one pulling a 5’x8’ trainer filled with tools, installation kits and supplies. We all stayed very busy throughout the time at the event. After the event wrapped we totaled 75 installations. Forty-four of those installations were Alpine Restyle systems. We definitely exceeded our goal. In fact we had another truck make a speed trip up after the first day’s sales were so strong.”

A video of the Jeep going through the wall of boxes.

Concluding Ruiz stated “We saved all the large Restyle system empty boxes and stacked them as a wall for team photo ops. After the photo ops when the event wrapped we had a Jeep drive right through the wall of Restyle boxes. That was plenty to fill a bunch of dumpsters!”