Explore the Thrilling Allure of Overlanding at the 2023 SEMA Show

DIAMOND BAR, CA (08.18.23) – As the world evolves and travel preferences shift, the exhilarating realm of overlanding is captivating hearts and minds, not just in remote corners of the world but increasingly across the United States. This year, the much-anticipated SEMA Overland Experience returns to the 2023 SEMA Show, October 31-November 3 in Las Vegas, promising attendees and media a thrilling journey into the expanding universe of overlanding, complete with fresh opportunities and insights. And lucky for you, some exhibitors have agreed to give SEMA News readers a sneak peek at their displays (more details below).

Nestled in the Diamond Lot adjacent to the West Hall, this year’s SEMA Overland Experience boasts a new outside location that sets the stage for an immersive and customized environment. Paired perfectly with the West Hall’s showcase of trucks, SUVs, off-road vehicles, powersports and utility vehicles, this Show feature promises to be a haven for enthusiasts and industry players alike.

As experts can attest, one of the most intriguing aspects of overlanding is its ability to transcend geographical boundaries. While overlanding has traditionally thrived in remote parts of the world, its popularity is surging across the nation. The SEMA Overland Experience is a testament to this trend, offering attendees a firsthand look at the latest products and vehicles explicitly tailored for the overlanding experience.

Another highlight is the presence of industry experts within the SEMA Overland Experience, who will identify key opportunities and trends within the market that can potentially open new vital profit centers for businesses. With their insights, automotive professionals can gain a comprehensive understanding of how to position themselves effectively in this dynamic landscape.

Of course, the builds of the SEMA Overland Experience will be nothing short of awe-inspiring (see a sneak peek, below). A plethora of customized vehicles will encompass everything from pop-top-equipped trucks to sprinter vans to specialty trailers, as well as a variety of recreational and utility gear, including refrigerators, storage racks and units, makeshift kitchens, solar chargers and other electronics designed to make off-the-grid travel for work and play fun, productive and convenient.

“The Overland Experience spells lots of opportunity for aftermarket companies looking to diversify and grow their offerings,” said SEMA Trade Show Director Andy Tompkins. “More than just a display, this area acts as both an educational tool and a promotion zone for the burgeoning overlanding market. It’s a chance to delve deep into the lifestyle and gear associated with this adventure-driven niche.”

For businesses seeking a stake in the overlanding market, the SEMA Overland Experience provides a unique avenue for exposure. Limited opportunities exist to place static vehicle displays and showcase vehicles and trailers, offering a chance to put your offerings in the worldwide spotlight. SEMA thanks the current Overland Experience sponsors (in alphabetical order) American Expedition Vehicles, KW Automotive, LinksWell Automotive, LiquidSpring, Mackin Industries, ORACLE Lighting, Powerbuilt and Caterpillar, Scosche Industries and first-time exhibitor Winnebago.