SANFORD, ME (06.12.23) – Sanford Sound hosted an Alpine Experience on Tuesday, June 6th. The Alpine Pickup rolled in with Colin Vargo, Alpine Brand Specialist, behind the wheel. Vargo was joined by Alpine Direct Representive Colette Beaudoin and the final setup for the event took place on the windy Tuesday. Nate Merrille, Sanford Sound representative from area distributor GoFast Solutions, was also in the house.
Jack Bogard, and the Sanford Sound crew, had the grounds in front of the store well prepared. In fact, Bogard’s classic Chevy pickup and Alpine banners were in place beginning May 24th. A custom-crafted Alpine surfboard was showcased on the side of the truck.
“The Alpine Experience event was a key promotion for us this summer. Therefore we started letting enthusiasts in Sanford know about the Alpine Experience at our store. The first post of the event on social media was actually on April 29th when we posted the Apline supplied graphic” Bogard related. The Alpine supplied Experience graphic was posted 8 times on Sanford Sound social media leading up to the June 6th event.
“We had many phone calls leading up to the event and people started showing up early Tuesday morning. Colin and Colette did at least 40 demos during the day with people seated in the Alpine demo truck. All were amazed when their demo was finished. We had asked peope to bring their favorite song for a demo. Those who did let us know their favorite song had never sounded like that as they heard something like a live concert” Bogard stated.
During the day sales were strong as customers made purchases. There was lunch from the grill and product raffles. More customers booked appoints and business continued from the event through the end of the week.
“I want to thank my wife Christine who worked through the day as well as Team members Kevin, Jay, Matt, and Justin. A very big thank you to our business partner Alpine. It is terrific Alpine understands how important it is to connect with enthusiasts on the brick and mortar showroom floor” Bogard concluded.
Since Sanford Sound opened in 1995, with Jack Bogard behind the wheel, the company has proactively worked to connect with consumers and organizations by hosting events in the store, in the store’s parking lot and grounds plus at off-site events. Today, Sanford Sound is the established store for audio in-vehicle, Powersports, marine and motorcycles. Home AV and office applications are also on the menu.
Sanford, ME is a town of just over 22,000. Over the past 25+ years the Sanford Sound has stretched well beyond the town’s borders throughout the region.
Visit sanfordsound.com for more.
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