EASTPOINTE, MI & EL CERRITOS, CA (05.19.23) – Wednesday, May 17th, was a very busy day for Alpine with retailer partners. An Alpine Experience took place at WOW Mobile Electronics in Eastpointe MI. In addition, Alpine had a major presence at Hi-Tech Car Audio in Cerritos CA with the retailer’s very successful Midnight Madness event covering 3 days.
The Alpine Experience RAM was positioned under the Alpine tent in front of the entrance at WOW Electronics. Chris Reavis, Alpine Soecialist, orchestrated the event and conducted demos throughout the day. “As soon as an attendee took their seat and the doors closed I hit the volume. Immediately their eyes widened and their smiles appeared. When the demo concluded all noted that was the most amazing sound they had ever heard in a vehicle.”
Rick Daniels, WOW co-owner, related, “This was the first Alpine Experience at our Eastpointe store and it was very successful. Certainly Chris did over 40 demos in the Alpine RAM. We saw regular customers plus consumers who had never been into our store. Attendees came into the store to check out the Alpine specials and a good number made purchases. Sales for the day were strong.”
When lunch time arrived 100 hot dogs were placed on the grill with all the trimmings and refreshments. Many attendees enjoyed the hot dogs in the showroom and also checked out the Home AV products WOW Electronics brings to the local market.
Reavis added, “Rick and JD were very pleased with the event and another Alpine Experience could happen this fall. The freebees passed out at the event, plus fliers, will certainly extend the Alpine Experience for those who attended.”
Out West Alpine was on site at the Hi-Tech Car Audio Midnight Madness event that began on Wednesday, May 17th, and stretches for 3 days. An Alpine Experience pickup was out front in addition to 2 additional Alpine vehicles.
Alpine was represented on site with Jason Hannon, Region 1 Sales Manager and Chris Sinh -Alpine Brand Specialist who provided demos in the Alpine Experience pickup throughout the event. Pete Bobsin and Greg Douglas, with Alpine California territory rep firms, also stayed busy talking and selling Alpine during the event.
Hannon related, “This is such an amazing event. There was a line outside the door at 8:30 Wednesday morning. Azim Dehestani and his team do such a great job. They were cranking every minute through the days. The shelves were packed with Alpine products with floor stacks too. Some of our Alpine models actually sold out and a new order is on the way.”
Watch for more from Alpine in California this weekend as Alpine will be on site at the Audio Design Open House and Grand Opening in San Jose on Friday and Saturday, May 19th and 20th.
Visit alpine-usa.com for more.
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