COMMERCE, CA (02.25.22) – Massive Audio is pleased to announce the addition of Hernando (JR) Mares as Vice President of Sales and Marketing. With over thirty years of experience in ODM/OEM and branded sales at ACTC/ Hollywood Sound Labs, SJA/Atomic, US AMPS/ RE audio and Deccon/H&N Brothers, JR Mares is an ideal candidate to improve Massive Audio’s positioning to meet increasing demand. He will be instrumental in leading Massive Audio’s development activities, and marketing while ensuring distributors, representatives and retailers have access to actionable new insights.
“I am thrilled to be part of the ‘Massive Audio Revolution’, lead business efforts and extend the team to better serve our representatives, distributors, and customers.” I had previously served customers and competed against Massive Audio for many years. I noticed the product do very well in the competition lanes. Their designs had noteworthy features, although like many OEM/ODM companies, they were focused on manufacturing instead of marketing and lacked emphasize on product intricacies or properly explaining innovative characteristics. After having heard many good things about the products, people and that the company was embracing change, I was delighted to join the team.
Massive Audio has many new and exciting changes happening starting in March. Serial number tracking, new call to action ads, and the hiring of Map Cops to better control and enforce pricing on the web which will ensure our brick-and-mortar customers are profitable with the Massive Audio line. We will also launch Free giveaway programs each month to increase brand awareness and allow us to gather and send leads to our retailers. Also, by promoting the additional 9-Month Pro Install warranty and 30-day over the counter exchange that dealers can offer to customers, we will show our dedication to being all-in on driving business to our brick and mortar partners.
“Shipments are arriving regularly; we are almost at capacity so now more than ever is a great time to Get Massive!”
Visit www.massiveaudio.com for more.
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