RENO, NV (02.11.22) – The KICKER AMA Pro ArenaCross 6-City Series, with 10 races, raced into the Reno-Sparks Livestock Events Center for Rounds 7 and 8, February 4th and 5th. Reno KICKER dealer Nevada Auto Sound was on site in the KICKER lobby display and connected with enthusiasts throughout both evenings.
“Nevada Auto Sound store owner Curtis Weethee and Thomas Wing certainly had a lot of face time with members of the crowd,” Lorin Morrell, Maddog_Media who orchestrates KICKER’s presents at the events, stated.
Weethee who has owned the store since 1990, related, “Thomas and I definitely talked with a ton of people at the KICKER tent. We printed fliers offering a 10% discount on KICKER products and handed out over 100 at the event. The marine season is just around the corner and there was a lot of interest in the Tower Speakers. Also in our area there is a lot of interest in Powersports so the KICKER PowerBar certainly got attention.”
Continuing, Weethee offered, “Several people saw the new thin down firing KICKER systems in the booth and were interested in upgrading the sound in their pickups.”
Dana Doyle-Doyle Sales Company, area KICKER rep firm, related, “Nevada Auto Sound believes having a presence at these events helps their business. They participated in this Reno event and look forward to upcoming events. The KICKER fliers they made up, with a 10% discount for customers to come into their store after the event, will pay off. While in the booth they also spent time with many crowd members plus with old customers.”
Doyle added, “Off-roading is big in this part of the US. The KICKER PowerBar really grabbed attention. Also the marine towers. The BullFrog was a product most had not seen and they were amazed at the sound. There is a good chance several people will head to the store with the 10% off coupon to pick up a Bullfrog. It was a great 2-day event for me to spend time with this key dealer and interact with so many consumers.”
Recapping the Reno event, Morrell related, “Friday night was a good night and Saturday night was packed. Attendees were very engaged with action on the track. Amateur riders took to the track during the day and pro riders took the track through the evening from 6 until well after 10PM. In addition to the action on the track KICKER T-shirts were fired into the crowd during Pro Race breaks and track maintenance periods. A special T had a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. The lucky lady from the crowd had a big smile when she picked up the BullFrog. In fact, her husband is a racer. The PA system announced the T-Shirt contest and there were people who came to the booth to ask ‘what is a KICKER BullFrog’? The PA system announcements also highlighted Nevada Auto Sound’s presence under the lobby KICKER tent.”
Concluding, Morrell offered, “The KICKER AMA Pro ArenaCross got off to a great start in Loveland CO. Successful events in Amarillo, Oklahoma City/Guthrie OK and Greensboro NC preceded Reno. Each event has added excitement to the 2022 Series. Next stop is Denver CO, February 11th and 12th, with Rounds 9 and 10. The KICKER AMA Pro ArenaCross is Livin’Loud in 2022.”
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