WOW Electronics Brings Alpine “WOW” to the Showroom

EASTPOINT, MI (04.01.2021) – WOW Electronics recently completed a major showroom makeover at their Eastpointe store. The showroom now definitely has the Alpine ‘WOW’ factor.

Brothers Rick and JD Daniels have 2 locations in the Detroit area and decided to kickoff the 2021 season with a new look in their Eastpointe store showroom. The Alpine brand has been a staple with WOW Electronics for over a decade.

This image in the new showroom included senior Alpine staff members who took the short ride from Alpine’s HQ in Auburn Hills MI to experience the Alpine ‘WOW’ factor. JD Daniels-WOW, Mike Schafer-Alpine Area Rep, Rick Daniels-WOW, Ed Moriarty-Alpine Assistant VP, Chris Reavis-Alpine Brand Specialist, Kunihiko Sato-Alpine Sr Planning, Robert Hill-Alpine President and Dan Sparks-Alpine Sales Manager.

“Alpine has been very supportive through the years. When we decided to do the makeover of the showroom at our Eastpointe store we approached Alpine through our area representatives Mike Schafer and Dan Sparks. Very soon we got the go ahead and got started. The room itself, about 20’ by 30’, needed some work on the ceiling, floor and paint. While that work was being done, all was in progress at Alpine to send cool lifestyle graphics. Product and display items were soon shipped and we got going on the actual showroom setup,” JD Daniels related.

The Alpine Halo Wall of Bass is extremely loud and shakes the WOW walls!

Daniels continued, “It took about 5 full days to assemble, set up the displays and install all the Alpine gear. During that time Alpine team members Chris Reavis, Mike Schafer and Dan Sparks put in many hours to bring it all together. After a few adjustments the showroom in the store definitely rocked with the Alpine ‘WOW’ Factor.”

Once the room was completed a meeting was set for senior staff members from Alpine Electronics Auburn Hills MI HQ to make the short trip to experience the new WOW Electronics showroom and the Alpine ‘WOW’ factor.

Customers entering the store proceed into the showroom and experience the Alpine ‘WOW’ factor.

“Everyone at the meeting saw and felt the Alpine ‘WOW’ Factor. Our customers definitely do also. Our store is setup so traffic flows into that showroom. We keep music playing all the time. When we crank the volume, and customers hear and feel the 12 Alpine subs, their eyes light up and there is a smile on their face. Very importantly too, they are making an Alpine purchases and telling their friends,” Daniels concluded.

The Team at WOW Electronics makes frequent social media posts and highlight the Alpine ‘WOW’ factor in the new showroom.

The Daniels brothers have been in the electronics business for parts of 3 decades. Part of that time was with cellular telephone stores in the early days. We’ve Only Wireless became today’s WOW Electronics.