LOVELAND, CO (01.09.23) – The KICKER AMA ArenaCross Series, expanded to 13 cities, rolled at the Budweiser Events Center in Loveland CO on Friday. January 6th.
The Budweiser Events Center was packed all around the track.
“It was cold outside but inside the action on the track was red hot and the attendees were Livin’Loud. We had a display set up in the lobby area and virtually everyone who entered the Budweiser Events Center had to pass by the KICKER setup. We had a selection of KICKER products for all to see. For over 2 hours we were talking to members of the crowd about KICKER. Colorado is truck country so the KICKER L7T under seat drew a lot of attention as did the Harley products and woofers. Powersports in strong in the Rockies so the KICKER PowerBar grabbed attention too. Marine is a growing category in the area along with life style products.” Lorin Morrell-Maddog-Media, who orchestrates the KICKER AMA ArenaCross Series events, related.
A wide selection of Kicker products were set early in the lobby for fans to check out as entered the Events Center.
Riders flying high on the track.
The Budweiser Events Center was built as a hockey arena that holds about 7000 people. For the ArenaCross event the stands were pushed back a bit to set up the fairly short, but well designed track, for riders. Over 100 riders were flying high and navigating the tight turns through the evening from 7:30 until well after 9PM.
“This year the doors opened earlier and there was a pit party trackside before the racing action that lasted from about 5:30 til 6:30. Fans had a chance to talk with riders and talk with other motor sports enthusiasts” Morrell added.
In addition to the action on the track T-shirt were fired into the crowd during race breaks and track maintenance periods. An air cannon fired wrapped KICKER T’s into the crowd. A special T had a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. Crowd members also participated in flag-waving sessions for a chance to win a KICKER BullFrog.
Riders were flying high on the track and Kicker was Livin’ Loud throughout the venue.
Concluding Morrell added “The KICKER AMA ArenaCross got off to a great start this season with events in Georgia and New York in November 2022. Loveland was very well attended and the next stop is in Prescott AZ on Friday, January 14th. We look for a great turnout there as well. The KICKER AMA ArenaCross is Livin’Loud in 2023.”
SHREVEPORT, LA (01.07.23) – WTF…Win This Friday. Audio Excellence won the Maximum Power prize on the 12volt Spin-To-Win Wheel 209 on Friday morning, January 6th.
The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 5.
The 12volt Spin-To-Win Wheel rolled for 209th time on Friday morning January 6th. The Wheel landed on the Maximum Power space and Audio Excellence slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the wheel spin was also posted.
We reached out to with a phone to call and let them know the good news. Will try again next week to speak with the retailer in Orlando FL to convey the great news that David Holland is looking forward to sending Audio Excellence a Maximum Power 4 Gauge Amp Kit.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.
12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, PowerBass, CRUX, DS18, JBL, RDV Automotive, Kenwood, JVC, Nakamichi and Maximum Power. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.
The Maximum Power Amp Kit is the 12volt-Spin-Win 209 prize headed to Audio Excellence in Orlando FL.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA and Car Audio One in Chula Vista CA……Congratulations to all.
WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday January 13th.
The massive Harman display area in the Virgin Hotel covers nearly 30,000 square feet.
LAS VEGAS, NV (01.06.23) – HARMAN, a premier connected technologies company for automotive, consumer and enterprise markets makes a strong return to CES 2023 with the announcement of several new aftermarket auto products launches from JBL and Infinity.
These latest innovations deliver exactly what HARMAN does best – high-quality audio and leading technology. Below are short descriptions of the most recent products to join HARMAN’s Aftermarket roster.
JBL CLUB Subwoofers: Designed to deliver deep bass at an affordable price for drivers, The JBL CLUB Subwoofers leverage technology from JBL’s Professional and Luxury Audio divisions, taking a completely new approach to moving air in a car or SUV. The two new woofer models – the JBL Club 102 and the JBL Club 122 – feature JBL’s world famous bass response combined with superior technology and power handling, making them a great solution for bass in a car. The new JBL CLUB subwoofers will be available in Q2 and range from $159.95 – $169.95 for the single woofers and $349.95 – $549.95 for the single and double loaded enclosures.
JBL Rallybar Series: Three new models for powersports and marine applications —the JBL Rallybar XL, JBL Rallybar and Rallybar S—feature JBL’s signature sound combined with superior technology and an even more compact design, making them the premier choice for any off-road vehicle or boat. Equipped with a HARMAN tuned DSP, USB play, aux-in and out, Bluetooth, and the ability to sync to an unlimited number of Rallybars, the series brings best in class audio performance and innovative installation ease. With 7-way customizable party lighting, a map light function for in-vehicle use, and IP66 design, the innovative design is rugged enough for any adventure. The Rallybars will be available in Q2 and retail from $649.95-$999.95.
JBL Marine Solutions: Launching JBL Marine Amplifiers and CLUB Marine Speakers for the Marine market, the series introduces four new models of amplifiers and four new models of CLUB Marine speakers. All feature JBL’s 75 plus years of sound heritage and cutting-edge design at affordable prices for any boat. The subs play down to 20 Hertz thanks to a massive magnet and cast abs basket making them the perfect fit when playing low bass in the cavity of the boat. With 300 watt RMS 10” and 400-watt RMS 12”, it is easy to build a sub system with the new JBL Marine amplifiers. The new JBL Marine Amplifier series will be available in Q1 and range from $349.95 – $499.95. The new JBL CLUB Marine speaker options are available now on JBL.com, and range from $249.95 – $299.95.
Infinity Kappa Perfect Amplifier and Speaker:HARMAN launched its new partnership with Metra Electronics, enabling the pairing of Infinity Kappa Perfect PowerSports Amplifiers and Speakers with Metra Electronics’ Saddle Tramp DSP Processor system integration and installation equipment for the Harley Davidson motorcycle market. The kits consist of 2 speaker, 4 speaker, and 6 speaker audio systems in addition to accessory lower fairing installation kits for twin-cooled and non-twin-cooled applications. All products feature Infinity’s signature sound and cutting-edge technology at affordable prices. The amplifiers and speakers, once paired with Saddle Tramp’s direct fit brackets and DSP, are tuned by HARMAN Acoustic Sound Engineers to create a best-in-class audio performance and easy installation. The DSP flattens the factory audio settings through its head unit CAN connection. Detailed work instructions make the job simple to install and provide a factory looking result which installers are proud of, and end consumers can do on their own. The new Infinity Motorcycle kits will begin shipping in April with options ranging from $999.95 – $2499.95.
AUBURN HILLS, MI (01.05.23) – Alps Alpine North America, Inc. (“Alpine”) introduces the Next-Generation R-Series sound system line. This line features the same “Loud and Fun” experience synonymous with previous Alpine R-Series systems, now certified for High-Resolution Playback.
“The heritage of R-Series is built on a ‘Loud and Fun’ performance quality that long-time fans have enjoyed since its’ inception,” said Mike Anderson, Executive Director at Alps Alpine North America, Inc. “The Next-Generation R-Series system honors this tradition while addressing the needs of an evolving industry and customer.”
The Next-Generation R-Series system uses “trickle-down” technology, inspired design, and performance cues from the Ultra-High-Resolution AlpineF#1Status and Alpine Status systems with High-Resolution Playback capabilities that will take R-Series to the next level in sound performance.
Hi-Res Audio Certified
The Next-Generation R-Series speaker line is Hi-Res Audio Certified, able to reproduce up to 40kHz frequency response for music that is closer to the original source. The speaker line offers two pathways: “Pro Series” and “Standard” models.
The Pro Series speakers are available in 2-way or 3-way configurations, each with a highly adjustable crossover network for improved sound tuning and installation. The speaker components are constructed with a highly rigid, die-cast aluminum basket that eliminates flexing and resonance during playback to ensure the highest music quality. The speakers utilize a premium, glass fiber-reinforced cone and an Alpine-exclusive High-Amplitude Multi-Roll (HAMR) surround that all contribute to greater mid-range during playback. Magnesium Hard-Dome tweeters contribute to the “loud and fun” sound signature popular with R-Series, with an extreme swivel mount design and threaded removable housing for flexible factory applications.
The Pro Series includes a Hi-Res 3-Way Speaker Set (R2-S653) with a 6.5” Mid-Bass, 3” Mid-Range, and 1” Component Tweeter and 3-Way Passive Crossover Network for flexible vehicle application. The Pro Series also offers a 2-Way Speaker Set (R2-S652) with a 6.5” Mid-Range and 1” Component Tweeter and a 2-Way adjustable Passive Crossover Network.
The Standard Series speaker models offer 2-way component and coaxial configurations with a flexible crossover network that simplifies installation. The speakers utilize a traditional composite basket with a glass fiber-reinforced cone, a larger motor structure, and HAMR surround technology, like the Pro Series models.
The Standard Series includes a Hi-Res Coax Speaker Set (R2-S65) with a 6.5” Mid-Range and 1” Coaxial Tweeter and a Hi-Res 2-Way Speaker Set (R2-S65C) that includes a 6.5” Mid-Range and 1” Component Tweeter. For the customer with full-sized trucks or vehicles with 6×9” factory speakers, a 6×9” Coaxial (R2-S69) and 2-Way Component (R2-S69C) speaker set are also available. The 6×8” speaker model (R-S68) will carry over from the previous R-Series line.
Impressive Power
The Next-Generation R-Series Amplifier line is High-Res Audio Certified, able to reproduce up to 40kHz frequency response, and includes a full lineup that boasts impressive power, yet is compact in size, for powerhouse performance.
The Next-Generation R-Series Amplifiers include a 4-channel amplifier and two mono amplifiers, for more flexibility in sound system building.
In an effort to simplify the process in the installation bay, intentional designs were made that consolidated access to the speaker connections to one side of the amplifier and controls conveniently located at the top of the amplifier under a removable plate. Mounting “feet” were also integrated into the chassis of the amplifier to simplify the installation process. The amplifiers also feature a smaller footprint for easier installation in most vehicle applications, while still boasting the same power as the previous R-Series generation
The amplifier line includes a Hi-Res 4-Channel Amplifier (R2-A60F) with 100W x 4 @ 4Ω, a Mono Amplifier (R2-A75M) with an impressive output of 750W x 1 @ 2Ω, and a massive Mono Amplifier (R2-150M) with the flexibility to run 1500W x 1 @ 1Ω or 1200W x 1 @ 2Ω. Carrying over from the previous R-Series line is the versatile 6-Channel (R-A90S) amplifier for fully active 3-Way Speaker configurations.
Clean, Deep Bass
The recently launched Next-Generation R-Series Subwoofer line features a new design, but the same deep and clean bass performance that is synonymous with the R-Series line.
Featuring a larger motor structure and utilizing the Alpine Exclusive HAMR technology, the subwoofers are able to produce maximum output for deeper bass. A pulp Kevlar cone and ceramic/polypropylene composite dust cap contribute to a lighter, yet rigid design that results in lower distortion during play. To simplify installation, a twist lock grille system replaces the concealed mount gasket of the previous models.
The subwoofer line includes a 12” (and 10” option that boasts 750W RMS and an 8” option with 350W RMS, with the ability to choose between 2Ω and 4Ω load depending on the desired application.
The Next-Generation R-Series Speakers and Amplifiers will ship in the Spring and Summer of 2023, respectively. The Next-Generation R-Series Subwoofers are available now and can be purchased at Alpine Authorized retailers and Preferred Online Stores. Please check the store locator on www.alpine-usa.comfor details.
Product information is based upon current information at the time of press but cannot be guaranteed. All designs, features, specifications, and delivery dates are subject to change without notice.
DIAMOND BAR, CA (01.04.22) – Prominent rally racer and action sports star Ken Block passed away after a snowmobile accident in Utah on Monday, January 2, according to a statement posted on the Hoonigan website. Ken was 55 years old.
“Ken was a visionary, a pioneer, and an icon. And most importantly, a father and husband. He will be incredibly missed,” said his team, Hoonigan Racing, in a statement.
In addition to his autograph sessions and special appearances, Block was a featured speaker at the 2022 SEMA Show Kickoff Breakfast, where he discussed the making of “Electrikhana” a tire-shredding trip on the Las Vegas Strip through the lens of a bespoke, 800-volt, bi-motor, AWD Audi S1, developed and built by Audi.
Ken Block takes a photo with a fan during an autograph session at the 2022 SEMA Show.
Block also competed in the American Rally Association (ARA) along with his wife Lucy and 16-year-old daughter Lia, one of three children. Block, a co-founder of the skateboarding brand DC Shoes, was also known for his Gymkhana action videos that received a large following on YouTube and related social media outlets.
THE 12VOLT CENTRAL STUDIOS (01.03.2023) – Today begins the first business day, for most, in the New Year… HELLO and a Big Welcome Year 2023.
In today’s world, and the 12volt world, it’s hard to find positive news. The 12volt News and the 12volt Central Studios work to deliver positive industry news each business day. A feature article post, along with 2 news articles, are posted on 12voltnews.com each business day. The 12volt Beat newsletter delivers fresh industry news from previous days twice weekly… early Monday and Thursday mornings.
From The 12volt Central Studios we feel it is very important for industry members to stay informed about fresh industry news. New products from manufacturers, event activities happening across in the industry, brick and mortar dealers moving forward with events, new showroom remodels or displays plus successful promotions.
Manufacturer rep firms are a vital to delivering information in the field and bringing a sense of community across the U.S. The annual CES show was traditionally a way for the 12volt industry to kick off the new year. The days of the LVCC North Hall being filled with 12volt exhibitors appears to be history. Not many 12volt companies connecting with industry members in Vegas starting this Thursday, January 5th.
Creating the 12voltSTP in 2020 was another example of making it easy for industry members to put their company’s brand and positive activities in front of members of the 12volt industry.
Put the 12voltSTP Tool to work for your company. The 12volt STP Tool makes it easier than ever to showcase your company’s positive activities and products. Snap..Txt..PRESTO. Your company’s positive news could be in the news. 318-465-0844 is the number. With the advent of social media, Facebook and Instagram platforms became key vehicles for information and news delivery. The fact remains all people still need, and look forward to, receiving positive news to help them grow their respective businesses. That is also true for the business realm that includes the 12volt Industry.
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Today a vast percentage of people spend hours and hours on their mobile devices each day. Reports are the average person spends 7 hours a day on their smartphone. To deliver fresh industry news to members of the mobile electronics industry the 12volt Central Studios makes multiple posts on Instagram and Facebook each business day. No crazy TikTok drunk driving posts.
MIDDLETOWN, CT (1.2.2023) – GoFast Solutions, is proud to announce that Alpine Electronics has appointed GoFast Solutions as the authorized dealer fulfillment partner for the New York Metro, Central & Northern NJ & Long Island Market.
“We are thrilled to partner with Alpine Electronics in NY” said David Prinz, CEO of GoFast Solutions. “Alpine is a premium, high-end brand long known for their innovative products and the high standards of excellence that they demand of their dealer network that represent the Alpine brand to consumers. To be hand-picked by Alpine as their authorized dealer fulfillment partner in NY Metro, Central/Northern NJ & Long Island is an honor and a validation that GoFast exemplifies the integrity, quality & commitment to excellence that Alpine embodies every day.”
David adds, “We knew from day one that it would take hard work, perseverance, and a commitment to add tremendous value to the retailers in NY to win. We invested in a satellite warehouse located centrally in Hicksville, NY and we have a delivery van travel thru the market weekly to stock our Hicksville warehouse and deliver orders to our customers. GoFast Solutions ability to supply dealers with same or next day inventory is a valuable benefit to dealers for a just in time need.”
Bob Hernandez Director of Sales added “We are excited to bring the GoFast Experience to the authorized Alpine Retailers in the New York Metro, Central/Northern NJ & Long Island. Having served Alpine as the authorized dealer fulfillment partner in New England & Upstate NY for several years, this is a natural extension… expect to see us early and often!”
Contact GoFast Solutions at Main Number (203) 641-0272, Info@gofst.com
SHREVEPORT, LA (12.31.2022) – January 1st 2023 marks the beginning of a New Year filled with opportunities. Happy New Year to all across the 12volt industry!
The New Year 2023 presents an opportunity for all to start with a clean slate and implement a fresh set of goals for the year ahead.
There is an old saying “Nothing is more constant than change.” The fact that online commerce continues to capture sales from brick and mortar retailers has become a constant that won’t change – unless brick and mortar retailers change their approach to the marketplace. E-commerce sales during the 2022 holiday season were up nearly double digits over 2021. Between Black Friday and Christmas eve FedEx, UPS along with the US Postal Service combined to deliver over 2 billion packages. To be sure, not all of those packages were Christmas gifts. However, as online ordering surged, the majority were Christmas gifts.
Brick and mortar retailers across the U.S. closed thousands of stores in 2022.
In the evermore digital marketplace, all brick and mortar retailers must change their mindset and marketing approach to engage the consumer marketplace. To be successful retailers must create an overall experience consumers can not get from an online retailer. Hearing crisp highs, and feeling bass in the chest, just can not be experienced online. Seeing in-vehicle lighting plus power sports and marine installations first-hand will drive sales. Safety and convenience products, along with in-vehicle connectivity, are also categories where an exciting in-store experience can capture business for brick and mortar retailers.
Social media outreach is an extremely powerful vehicle through which 12volt retailers can develop a legion of loyal followers and engage consumers. Mobile devices are in the hands of virtually all consumers today. The smartphone is such a valuable tool for 12volt retailers to showcase their respective message to their followers and consumers.
New product arrivals, hot installations, new in-store displays and proactive staff members represent ideal content to highlight through planned social media posts. By the time the morning coffee is brewed a far sighted 12volt retailer could have made an engaging Instagram post for his followers to checkout. That post could feature a new product with an invitation to come into the store for an exciting demonstration. As the Instagram post was made that content could have been shared to Facebook and Twitter accounts also.
The Instagram Business Profile, which is free, features a contact tab. A follower can tap the contact tab and call the store from their smartphone as they view the post. Also, a follower can send an email to the store as well as get a map to the store. Making a post, with the opportunity to get an immediate response from a follower, is an amazing outreach 12volt retailers can’t pass up in today’s marketplace.
For the good of our 12volt industry, the community of suppliers must endeavor to inform the world of the benefits mobile electronics products offer consumers. It’s is well known the price driven “Race to Zero” has stripped marketing budgets. Recent emphasis on high end in-vehicle audio, along with power sports for UTV and marine plus lighting, is a terrific way to kick off the New Year.
We look forward to seeing your company’s brand and positive activities showcased in the 12volt Central Studios in 2023.
TULSA OK (12.30.22) The Car Toys Tulsa Sony Mobile ES Build is already getting action in front of the store in Tulsa. Mark Adams, Car Toys Tulsa store manager’s 2023 Prius, was the retailer’s contest entry. “This was a 2-month project to complete. We finished just a day prior to the contest deadline. Already the Sony ES build is getting attention out front of the store…even in very chilly weather.”
Mark Adams with his Prius Sony ES Mobile build at Car Toys Tulsa.
The Car Toys Tulsa store is a free standing building across the street from a Walmart Super Center. Talk about possibilities for visibility for Sony ES Mobile products.
The custom work and presentation is amazing in the trunk of the Prius.
Contestants were tasked with building an effective Sony Mobile ES demo vehicle to show installation creativity highlighting Sony Mobile ES benefits to consumers. Spotlighting the Mobile ES name and outlining how contestants would utilize the vehicle in practical ways to sell Sony Mobile ES systems were added requirements to enter the contest.
Work on the ES Mobile build was completed in the Car Toys Tulsa installation shop.
Car Toys Tulsa was selected as a Top 10 entry in the ES Mobile Build contest but did not place in the Top 3.
Car Toys owner Charles Stewart related “When our Sony rep Richard Wong told us about the ES Mobile build contest we saw the possibilities and started making plans. An employee’s personal car could be the build vehicle and Mark jumped at the opportunity to make the installation in his Prius. He and I have worked together for probably 20 years and I knew he would give the build his all.”
The ES Mobile 10” in the dash and tweeters custom mounted in the pillar.
“I worked on the build in the Car Toys Tulsa installation bay on Sundays as we are closed. Also, Tuesday is an off day for me, so I could work in the bay too. Charles and Chance, along with techs Frank and Gabe, were right there when I asked for input or needed a few extra hands” Adams offered.
Continuing Adams stated “We did a lot of planning to design the system. We wanted the Prius interior to look stock and demonstrate the sound quality of the Sony ES Mobile System. In addition we wanted to highlight in-vehicle LED lighting which we did in a couple ways. There is chasing LED’s around the top trunk interior plus under Mobile ES products installed in the trunk. One of the LED light patterns showcases the ES Mobile theme color. I was able to show the many aspects of the build in a video which I included with our contest entry. All in all we are very pleased with the Car Toys Tulsa Sony Mobile ES build.”
Stewart concluded “We thank Sony for creating the Mobile ES build program and the opportunity to participate. The program shows a lot of thought and in the end equips many dealers across the U.S. to showcase the Sony ES Mobile brand and possibilities in their area. We will definitely plan store activities around the build plus have the Prius on site at many local offsite events we do each year. Ultimately the build program will drive business for all ES Mobile retailers.”
FLORENCE MS (12.29.22) As the Christmas Holidays approached weather forecasts called for record low temperatures in much of the south. In Shreveport LA the temperature dropped to a very chilly 8 degrees.
This post was created and posted as cold temperatures and Christmas approached Florence MS.
In Florence MS, close to Jackson, those record low temperatures were also forecast. Wayne Holton, Audio Solutions owner, decided to let followers know that a remote car starter would be a great item for Christmas gift giving. He put a social media plan in place to drive sales.
Holton related “We had a good inventory Viper products and got together with my graphics contact and put together an ad that we posted a few days before Christmas. On yes, it got some good action.”
This is the text that accompanied the audio solutions post.
Once customers came into the store the Audio Solutions team let all know there were more benefits to a remote starter than just keeping their vehicle warm in the winter. We informed customers about heated seats, security and convenience feature benefits in addition to keeping their vehicles cool when the summer heat arrives.
Audio Solutions and now at home in this new ground up facility in Florence MS.
Continuing Holton related “Across the board there are so many products available in the mobile electronics category that consumers are not aware of today. Professionally created social media posts can get the message across for proactive 12volt retailers. An example is window tinting for farm tractors as agriculture is big in our area. We made a post of a completed job which led to more tinting jobs, cameras and audio jobs too.”
Farm and construction equipment is at work from sunup to sunset. Window tinting can make it cooler and possibly lead to increased productivity.
In the past year Audio Solutions completed construction of a large new facility in Florence that is definitely driving business for the company throughout the area.