LAS VEGAS NV (11.03.25) It’s SEMA Show time 2025 November 4th-7th. It’s time for the 12volt Central Studios to showcase the SEMA action from the LVCC in Vegas. The SEMA Show 2025 is such a huge investment for all across the automotive aftermarket industry and definitely including the 12volt industry. 2,000 exhibitors, retailers, distributors and reps will invest very substantially to be onsite in Vegas.

The LVCC is 3.2 million ft.² under roof. That’s roughly equivalent to 74 acres spread across several separate large exhibit halls. Last week the 12volt Central Studios made quite a number of posts to showcase exhibitors by spotlighting their booths to make their booths and activities a destination for attendees. See #12voltsema2025 for SEMA Show action.

On Sunday, November 2nd, huge crates were on the floor of exhibit halls as booth were coming together. We encourage all attending the event to have a plan in place so they can maximize their ROI in Vegas. Certainly exhibitors can spotlight new products utilizing the 12voltSTP Tool by just snapping an image and texting it to 318-469-2526 a few words. Presto, we can make a post showcasing those new products.

Distributors can also extend their ROI when meeting with brands in their booths and snapping an image during an appointment to spotlight a product. Distributors too can also utilize the 12volt STP Tool along manufacturers reps to extend their SEMA ROI.

Retailers on site can also snap images that they can utilize when they get back to their stores to make social media post to create excitement for their products and activities to drive in store traffic.

If today’s web-based digital world, being driven by AI, members of the 12volt industry must work harder than ever to drive consumers into retail brick and mortar stores. Seeing all of the products available at the SEMA show will provide retailers so many opportunities to create excitement in their marketplace. The 12volt industry is no longer just about Car Stereo. With in-vehicle connectivity, interface upgrades, dash cams, vehicle graphics, window tint, in-vehicle lighting and so much more there are so many opportunities brick and mortar retailers must step up to inform consumers to drive the in-store experience.

Let’s all work to extend the ROI from the SEMA Show 2025 to inform and connect with consumers to drive business across the brick and mortar marketplace.

We look forward to seeing all at @12voltnews, @12voltnews.com and in the 12voltBeat Newsletter that goes out to over 4,000 industry members early Monday and Thursday mornings.

The new showcase will unite the industry to develop conversations and highlight what is next with ADAS.

DIAMOND BAR, Calif. (Nov. 2, 2025) – The 2025 SEMA Show is taking Advanced Driver Assistance Systems (ADAS) education to the next level with the ADAS Showcase, the Show’s central hub for cutting-edge knowledge, live demonstrations, and real-world collaboration. From repair pros and modifiers to toolmakers and engineers, the Showcase is a can’t-miss destination for anyone looking to learn more about the fast-changing world of ADAS. The 2025 SEMA Show takes place Nov. 4-7, 2025, in Las Vegas, Nev.

Located in South Hall–Upper, booth #31255, the ADAS Showcase is designed to be high-energy, interactive and packed with takeaways. Attendees will:

• Dive into 30-minute expert-led sessions from leading brands, SEMA, and others covering the latest ADAS trends and solutions.
• Get hands-on training from equipment providers and trainers.
• See live calibration demos with real-world scanning and diagnostics.
• Learn proven best practices for setup, environment control, and OEM compliance and standards.

“ADAS technology is not just the future of mobility—it’s the present,” said SEMA Vice President of Events Tom Gattuso. “The ADAS Showcase gives attendees the unique opportunity to learn directly from the engineers, trainers, and experts who are setting the standards for safe and effective vehicle modifications and repairs. Much like the SEMA Show itself, it will serve as a platform for the global industry to connect and have conversations on what’s next for ADAS and how brands, OEMs, and collision repair professionals can maximize opportunities.”

Unparalleled Insights into a Rapidly Evolving Issue

ADAS policy is among SEMA’s top regulatory and legislative priorities, which is reflected by the organization’s investment of staff and financial resources to understand the issue and appropriately amplify the perspective of the aftermarket industry.

SEMA will host two distinct, repeating 30-minute sessions each day at 3:30 p.m., in which the organization’s experts will provide unmatched insights into the regulatory and legislative environment, as well as the technical challenges and opportunities:

• Insights from the SEMA Garage on Tuesday, Nov. 4, and Thursday, Nov. 6
• Perspectives from SEMA’s Government Affairs team on Wednesday, Nov. 5, and Friday, Nov. 7

Adding to the excitement, the ADAS Showcase will put leading brands on center stage. Senior-level engineers and service experts will be on-site to share exclusive insights into the latest procedures and standards; evolving service information, tooling, and calibration targets; and direct collaboration opportunities between technicians and automakers.

Participating brands include Autel, CarADAS, Bosch, BASF, John Bean, Hunter Engineering, RevvADAS, and Repairify. These market leaders will be presenting cutting-edge sessions, showcasing brand kiosks and demoing equipment. The area will also be supported by the OEM Roundtable and other industry partners.

Education sessions will cover a range of topics, including Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles delivered by the SEMA Garage, The Challenges of Aftermarket Product Development and Vehicle ADAS By Hunter Engineering, Understanding The ADAS Software: Diagnostics, Calibration, and Adjustments led by RevvADAS and Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles, to name just a few.

To see the full education and demo schedule, visit www.semashow.com/ADAS-showcase-education-schedule.

“By putting OEMs, aftermarket innovators, repair professionals, and modifiers together in one space, the ADAS Showcase bridges a critical gap,” said SEMA Trade Show Director Andy Tompkins. “We’re giving the industry the tools, knowledge, and confidence to stay ahead of rapidly advancing vehicle technology.”

From modification tips and compliance insights to hands-on calibration training, the ADAS Showcase is where innovation meets application, helping today’s professionals unlock new opportunities while keeping safety and accuracy at the forefront.

For more information about the 2025 SEMA Show or to register, visit SEMAShow.com.

12VOLT CENTRAL STUDIOS (11.01.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.

The 12volt Spin-To-Win Wheel rolled for the 345th time on Friday morning on October 31st. The Wheel landed on the CRUX space and the Next Level Audio slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

We  reached out to the winning retailer in Cadillac MI to let them know the good news. Owner Lorenzo Martinez answered the phone and was surprised and then very happy to learn a CRUX Interfacing Solutions product would be headed their way. All in the 12volt industry should check out the company’s great website….nextlvlaudio.com

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt industry.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA,  Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC,  Car Stereo Plus in Sumter SC,  Audioworks DE in Newark DE, Active Sounds in NC  Speed Car Audio in Dallas, Voodoo Customs in Luling LA,  BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A  Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN, Boosted Build in Warrenton OR, Prodigy Car Audio iManteca CA, Snow’s Auto in Spokane WA and PMC Customs, White Oak PA, InTune in Redmond OR, Tint Wrap Audio Guys in Fresno CA, Ultimate Sounds and Tinting in Chattanooga TN,

MetJoe Auto Electronics in Kenilworth NJ, Pyramid Customs in Fort Worth TX, California Audio in Salt Lake Valley City UT, Sinewave in Grayslake IL, Team Nutz in Pittsburg PA and 3P Off Road in Tomball TX.

Congratulations to all.

WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, November 7th!!

SHREVEPORT, LA (07.28.25) – Next week the automotive aftermarket focuses on Las Vegas and SEMA 2025. The LVCC is 3.2 million square feet under roof—that’s roughly 74 acres. In addition, all the offsite activities take away from attendees’ time in 12volt exhibitors’ booths.

The 12volt Central Studios has been making posts to spotlight exhibitor booth activities. See #12voltsema2025 for examples. The 12volt Central Studios will continue to showcase SEMA Show activities through the end of the show. With images and a few words, exhibitors can extend the ROI on their large investment in time, energy, and bucks by utilizing the 12voltSTP Tool.

The 12voltBeat Newsletter is another opportunity for exhibitors to extend their SEMA Show ROI. The newsletter delivers fresh industry news Monday and Thursday mornings to over 4,000 subscribers across the 12volt industry. Exhibitors’ SEMA Show recaps can be included.

News reporters walk the beat in their areas to gather and deliver the news of the day. The 12volt Central Studios staff has been walking the beat across the 12volt industry for nearly seven decades. Today, the news is delivered each business day digitally across the U.S. and around the world. In the 12volt industry, world news and music comprise the 12voltBeat.

The 12volt Central Studios launched the 12voltSTP Tool over two years ago. The 12voltSTP Tool makes it easier than ever for industry members to deliver news of their products and activities. With a smartphone, it just takes snapping an image and texting the image, with a few words, to 318-469-2526. Presto! That news could be in the 12voltBeat. There is no charge to receive the 12voltBeat.

Let’s all work to extend the ROI from the SEMA Show 2025 and connect with consumers to drive business across the brick-and-mortar marketplace.

Look forward to seeing all @ 12voltnews.com and in the 12voltBeat.

For more, see 12voltnews.com.

TEMPE, AZ (10.30.25) – Rockford Fosgate returns to SEMA with an immersive 6,000-square-foot showcase featuring premium audio solutions for aftermarket and OEM vehicles. This curated Rockford Fosgate experience highlights the brand’s commitment to innovation and product excellence, including the debut of the all-new 2026 product line.

Attendees will see a variety of two-and four-wheel vehicles highlighted by Mister Cartoons’ 1963 Ice Cream truck and Chris Pate’s “Lucy” 1970 C10 pickup.

First debuted in 2010, Mister Cartoon’s 1963 International Ice Cream Truck makes its inaugural SEMA floor debut with a newly designed interior highlighting the artist’s latest work. As part of the system’s interior, Rockford Fosgate has worked closely with Mister Cartoon to outfit the vehicle with a new mobile sound stage, part of its new launch debuting at the show. Products from this innovative collection are set to stun attendees with their bold, crisp, and powerful sound quality, exemplifying a groundbreaking achievement for the audio systems leader.

“Our systems are built to bring you the best of both worlds in engineering and performance,” said Wayne Connolly, Director of New Product Development at Rockford Fosgate. “This year at SEMA, we’re raising the bar with our most epic exhibition yet, demonstrating just how versatile Rockford Fosgate’s products can be. We hope every attendee leaves inspired to take their own vehicle’s audio to the next level.”

The Rockford Fosgate booth will highlight 45 years of audio innovation, showcasing live vehicle demos across an incredible range of builds. Including the all-new 2026 Polaris RZR XPS 4, 2026 Polaris RZR XPS, and 2025 Polaris RZR Pro S 4, alongside “Lucy,” a custom 1970 Chevrolet C10 Pickup built by Chris Pate of MTI Interiors. The lineup also features several Harley-Davidson models, including the 2024 and 2023.5 CVO Road Glide ST, a 2019 Road Glide, and the Harley-Davidson Factory Race Team’s 2025 Road Glide.

The booth also highlights Rockford Fosgate’s broad range of mobile, marine, motorsports, and motorcycle systems, offering an inside look at the purpose-driven “we go where you go” mentality and the products that define the brand.

Building on Rockford Fosgate’s legacy of creativity and immersive experiences, the brand will host renowned American illustrator Mike Giant on Wednesday, November 5, for an exclusive live art session from 11 a.m. to 4 p.m. Giant will create a Rockford Fosgate-inspired piece celebrating nearly half a century of innovation, giving attendees a chance to watch his signature artistry come to life in real time.

Rockford Fosgate will be located in the North Hall, booth number 10509. For more information or to schedule an interview with Rockford Fosgate executives on-site, please contact rockford@driven360.us.

SEATTLE, WA (10.29.25) – Firstech, makers of the award-winning DroneMobile connected
car and GPS tracking solution, today announced a major update to its desktop web application. The
main benefit of this update is giving fleet operators and individuals with multiple vehicles a convenient,
desktop-optimized way to instantly check vehicle status and generate critical reports.

Key Enhancements for Fleet and Multi-Vehicle Users

1. Updated Vehicle Dashboard – Upon logging in, users are instantly greeted with a clean,
   at-a-glance view of their vehicles and their current status.
2. Expanded Map View – The new web interface dedicates more space to the map, integrating
   key new features such as detailed trip data and the ability to view live video streaming from any
   connected Drone XC Dash Camera directly on the desktop.
3. New Reporting Suite – DroneMobile users can now pull and export detailed reports about their
   vehicle health, usage, and safety.

“DroneMobile is the trusted leader in vehicle control, and this release proudly delivers enhanced
convenience and control for our fleet customers,” shares Firstech’s marketing director, Justin Lee.
“These enhancements will enable our new and existing fleet users to improve productivity by monitorin
asset usage, avoid costly maintenance with proactive health checks, and reduce safety risks by
eliminating unsafe driving behavior.”

The new DroneMobile web application is now accessible at accounts.dronemobile.com and is available
to all subscribers at no additional cost.

FLOWER MOUND, TX (10.28.25) – For over six decades, Uniden has earned the trust of drivers, professionals, and enthusiasts who rely on clear communication and reliable technology that works every time. This November, at SEMA 2025 in Las Vegas, the brand enters its next chapter—expanding beyond radar detection into a complete portfolio of communication tools engineered for real-world reliability.

Performance Meets Reliability

That same legacy is driving Uniden’s newest lineup, built not just for speed or detection, but for awareness, safety, and control. At SEMA, Uniden will debut two major offerings that bring this philosophy to life:

• The SDS150 Handheld Scanner: lighter, faster, and smarter—designed for storm spotters, emergency listeners, and motorsport fans who rely on real-time communication.
• The R9w Installed Radar System: a redesigned platform developed with installer feedback for cleaner aesthetics, modular coverage, and simpler integration.

Both products reflect Uniden’s belief that the best technology should be as reliable as the people who use it.

Built with Installers. Designed for Drivers.

The R9w redesign evolved from direct collaboration with professionals who daily install and service these systems. Streamlined mounts, improved cable routing, and a more compact architecture reduce install time without sacrificing precision. It’s performance you can’t see—but always feel. This installer-first approach will continue through an upcoming national partnership program, extending Uniden’s craftsmanship and service network across the U.S.

The Evolution of Radar: A Connected Ecosystem

Uniden’s growth now connects multiple worlds: automotive, marine, and outdoor. By applying lessons from marine safety and professional communications, the brand is creating a consistent standard of reliability across every environment. Whether it’s a driver navigating city streets, a boater sailing offshore, or a storm spotter tracking severe weather, Uniden’s portfolio is designed to keep people aware and connected when other systems fail.

Design That Lasts

This evolution isn’t only technical. Uniden’s new design language emphasizes durability and authenticity, featuring premium materials, tactile controls, and solid construction that ages well. The goal is longevity and trust. Every surface and switch is built to feel worn in—not worn out.

Join Uniden at SEMA 2025. Visit Uniden Booth 10953 at the Las Vegas Convention Center, November 4–7, 2025, to see the next generation of scanners, radar systems, and communication gear built for reliability in the real world.

Stay tuned to Uniden.com and follow Uniden’s social channels for live updates and behind-the-scenes coverage throughout the event.

IDAHO FALLS, ID (10.27.25) – The EnduroCross packed the Mountain America Center in Idaho Falls on Friday and Saturday, October 24th and 25th.

EnduroCross is one of the wildest sports on two wheels, combining the challenging obstacles of an enduro with the tight confines of a family- and fan-friendly stadium setting. Riders race over rock beds, huge logs, tractor tires, and other extreme obstacles, making it one of the most unpredictable motorsports on the planet.

KICKER was an on-site sponsor of the event, with Lorin Morrell of MadDog Media setting up the KICKER booth and product display in the lobby, showcasing KICKER products for bikes and motorsports. The action in the Mountain America Center was intense Friday night and completely packed on Saturday evening.

Morrell shared, “There was so much energy in the Center both nights. The KICKER booth was set up in the lobby and foot traffic was strong as attendees came in and departed from the event. The KICKER PowerBar got a lot of attention, and many bikers are certainly making plans to update their rides to be ready for the spring. With KICKER upgrades, they’ll be Livin’ Loud.”

He continued, “The preparation to set the track for EnduroCross is nothing short of crazy. Bulldozers and cranes are on site placing beds of rocks and large logs on the track for riders to navigate through tight turns and launch over ramps. The on-track action was absolutely amazing. Fellow riders were careful not to crash into fallen riders ahead.”

The Mountain America Center seats were filled with true bike enthusiasts. Seeing KICKER products in the booth, along with KICKER banners on the track and mentions from the PA announcer, ensured that many attendees left as new KICKER fans.

For more, see kicker.com.

This past Wednesday, October 22nd, Dave Clews passed away. Dave was a model of the successful traditional brick and mortar 12volt retailer who put the customer first and foremost.

Below is a 12volt News feature from 2020 that chronicled the way Dave connected with consumers plus across the town of Pottsville PA. Dave was elected the Mayor of Pottsville and resigned earlier this year due to health concerns.

12volt Dave’s Audio Answering System Speaks to Callers in Dave’s Voice

POTTSVILLE, PA (08.21.2020) – 12volt Dave’s Audio is a 12volt retailer that has served the Pottsville, PA community, and surrounding area, for over 19 years. Owner Dave Clews is a people person with a lot of passion for his customers and his business. When it comes to connecting with his customers Mr Clews definitely has a clue.

Recently, I noticed Dave had liked a @12voltnews Instagram post highlighting a new product from Oracle Lighting which prompted my call to 12volt Dave’s Audio. As with many 12volt shops business is rockin’ and the store’s answering system picked up.

The answering system message at 12volt Dave’s is a perfect example that Dave is a people person. If unable to be answered in a few rings, the caller is greeted with an engaging “Thank you for calling” message in Dave’s voice that continues with some information about activity going on in store. The current message highlights the Kicker, JL Audio and Nakamichi brands. Dave’s message ends as he thanks the caller, asks them to leave their message and lets them know he will get back with them as soon as possible.

Clews related “Sometimes we just can’t get to the phone quickly but I want the caller to know we appreciate their call and that want to speak with them. We monitor the missed call messages and work to place the return call as quickly as possible.”

Continuing Clews offered “I came up with the idea to create an answering message in my voice a few years back. Every couple of weeks I record a new message. The new message could be about a new product or seasonal in nature… like the upcoming remote starter season. A cool thing is customers tell me they really like the personal feel plus the way we engage and work to fill their 12volt needs.”

Clews records new messages in his office after hours. “I close the door and make a few notes for the new answering message. Then I speak the message into my smartphone and enter that file into the store’s phone system” Clews concluded.

Clews is a lifelong resident of the Pottsville area and in total has been in the 12volt industry for nearly 4 decades. Also, he is a member of the Pottsville City Council and works to build brick and mortar business in the city.

See the included link to Dave’s Obituary in The Republican Herald

Former Pottsville Mayor Dave Clews remembered fondly

12VOLT CENTRAL STUDIOS (10.25.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.

The 12volt Spin-To-Win Wheel rolled for the 344th time on Friday morning on October 24th. The Wheel landed on the JBL space and the 3P Off Road slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

We reached out to the winning retailer in Tomball TX to let them know the good news. They answered the phone but were in the shop and could not talk. Will try again to let them know that Shawn Spedding will be sending a JBL prize their way. 3P Off Road is Pit Proven Performance!!

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt industry.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA,  Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC,  Car Stereo Plus in Sumter SC,  Audioworks DE in Newark DE, Active Sounds in NC  Speed Car Audio in Dallas, Voodoo Customs in Luling LA,  BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A  Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN, Boosted Build in Warrenton OR, Prodigy Car Audio iManteca CA, Snow’s Auto in Spokane WA and PMC Customs, White Oak PA, InTune in Redmond OR, Tint Wrap Audio Guys in Fresno CA, Ultimate Sounds and Tinting in Chattanooga TN,

                                    MetJoe Auto Electronics in Kenilworth NJ, Pyramid Customs in Fort Worth TX, California Audio in Salt Lake Valley City UT, Sinewave in Grayslake IL and Team Nutz in Pittsburg PA

Congratulations to all.

WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, October 31st!!