Start Your 2023 SEMA Show Planning Here

Posted on October 26, 2023 by 12VoltNews in Featured.

LAS VEGAS, NV (10.27.23) – As the specialty-equipment market prepares for its annual homecoming at the SEMA Show, October 31-November 3 in Las Vegas, Show organizers have compiled a few essential resources to help attendees plan their experience.

Just visit semashow.com/plan for the latest resources, or view them below.

Download the SEMA Show App

It’s the SEMA Show in your pocket! Access the floorplan, a customizable schedule of events, exhibitor lists, new products and feature vehicles, turn-by-turn directions in the Las Vegas Convention Center (LVCC), “What’s On Now,” a lineup of current happenings and what’s coming next, the latest SEMA Show social media posts and much more. Simply search “SEMA Show” in your app store or visit semashow.com/app to download.

Questions? Ask the New SEMA Show Chatbot, Bessie!

SEMA Show’s Bessie AI-powered chatbot will complement SEMAShow.com and the SEMA Show mobile app, plus all the on-site collateral, signage and related resources to help attendees maximize their time at the SEMA Show, October 31-November 3, in Las Vegas.

Chatting with Bessie is easy: just download the SEMA Show mobile app, visit SEMAShow.com or look for signage around the SEMA Show campus for the direct text number to access pertinent information right at your fingertips, anytime, anywhere. QR codes will also be placed around the SEMA Show campus, providing convenient access.

Getting to the SEMA Show in Las Vegas

SEMA Showgoers are encouraged to use hotel shuttles to get to and from the SEMA Show in Vegas, as parking will be impacted by construction at the LVCC during the event. Free hotel shuttle service will be available to and from the LVCC and more than 45 hotels.

The complimentary morning and afternoon hotel shuttles transport Showgoers to-and-from the LVCC and official hotel partners. Shuttles will carry an average of 55 passengers and will be marked with a route number that coordinates with which hotel properties they service.

Wheelchair-accessible transportation is available during hours of operation. For all shuttle inquiries, call 1-866-439-8563.

The Las Vegas Monorail, which will operate extended hours during SEMA week, is another great option, and discounted tickets are available to Showgoers. Purchase your discounted passes at tix.lvmonorail.com/SEMA23 to skip the line and scan your pass from your phone right at the gate. (Paper tickets are also available at ticket vending machines and customer service desks at the station for full price.).

Trains are scheduled every few minutes from 7:00 a.m. to 12:00 a.m. PDT Monday; 7:00 a.m. to 2:00 a.m. PDT Tuesday through Thursday; and 7:00 a.m. to 3:00 a.m. PDT Friday through Sunday, at each of the following sessions:

MGM Grand Station
Horseshoe/Paris Las Vegas Station
Flamingo/Caesars Palace Station
Harrah’s/The LINQ Station
Boingo Station at Las Vegas Convention Center
Westgate Las Vegas Station
SAHARA Las Vegas Station

View the map of the Las Vegas Monorail.

View more SEMA Show transportation information.

Explore the SEMA Show Floorplan

Tour the campus and learn about the 2,200-plus exhibitors showcasing the latest innovations.

View the 2023 SEMA Show floorplan.

View the SEMA Show Event Schedule

Ensure you know when all the events are taking place so you can attend all SEMA Show activities. For early arrivers, check out the Digital Marketing Bootcamp event and exhibitors, visit the Exhibitor Appreciation Party Monday, October 30.

View the 2023 SEMA Show schedule of events.

RSVP and Secure Tickets for These Events

Some education sessions and events, like the Industry Awards Banquet, require tickets in advance. Make sure to secure your seat!

2023 SEMA Show Preview

Review the can’t-miss experiences planned for this year’s Show.

Learn more.

Build a Customized SEMA Show Agenda

Create a customized learning plan from 99 education sessions and countless experiences.

View sessions.

Still Need to Register?

It’s easy! Get started here. This registration application is to attend, if qualified, AAPEX and the SEMA Show only.

Book Hotel and Travel

Book with confidence. SEMA Show organizers have secured the guaranteed best hotel and travel rates for Las Vegas.

Book now.

QUESTIONS? Contact SEMA Show organizers at semashow@sema.org or (909) 396-0289.

JVC EDA Hot Shots Part Deux Event a Resounding Success

Posted on October 25, 2023 by 12VoltNews in Featured.

LONG BEACH, CA (10.26.23) – The JVC EDA Hot Shots Part Deux event in Orlando concluded with great success this weekend, leaving attendees inspired and equipped with valuable insights to enhance their roles within the 12-volt industry.

Members of the group who presented the Hot Shots Part Deux gathered for a group image. Seth Halstead-JVC, Ron Trout-JVC, Rich McDonald-McDonald Business Strategies, Errol Hodgson-JVC, Steve Côté-JVC, Josh Bowen-JVC, Duston Harper-GLUED Performance, Marcus Vasconcellos-JVC and Corey Jacobs-GLUED Performance. Matt Yerger-iDatalink not pictured.

The event, a sequel to the previous year’s Hot Shots, continued to advance the mission of the EDA in improving the expertise and capabilities of distributor sales personnel. Attendees benefited from hearing Fender’s legendary Rich McDonald’s keynote message, master sales classes presented by GLUED Performance, product demonstrations by JVC’s training experts, and iDatalink’s Matt Yerger. These sessions provided attendees with the tools they need to excel in their roles within the 12-volt distribution sector.

“The success of this year’s event is a testament to the commitment and dedication of the Elite Distributor Alliance and JVC in fostering excellence in our industry,” said Ron Trout, JVC Director of Sales. “The value of the knowledge and networking opportunities provided at Hot Shots Part Deux is evident in the renewed motivation and understanding attendees are taking with them.”

As this year’s Part Deux draws to a close, excitement is already brewing for the next edition of JVC EDA’s Hot Shots event series, offering the promise of further valuable insights and enhanced networking opportunities for industry professionals.

For more information on JVC Mobile Entertainment, visit www.us.jvc.com/car

Extreme Car Audio Hosted Another Very Successful Alpine Experience Event

Posted on October 24, 2023 by 12VoltNews in Featured.

MARRERO, LA (10.25.23) – The Alpine Experience at Extreme Car Audio on Saturday October 21st filled the parking lot and showroom with enthusiasts looking for better sound. The Alpine Experience delivered as Alpine’s Dan Greenwood rolled in from Dallas with the Alpine X-Perience Tundra, tent and promo items for Ace Truong’s event. Jimmy Chauffe arrived in 2023 Hyundai with an Alpine OPTIM8 and subwoofer installed.

*The Alpine Experience was set to go on the sunny Saturday morning.*

The Extreme Car Audio Team and Alpine’s Jimmy Chauffe and Dan Greenwood gathered for a group image. Owner Ace Truong is pictured with arms folded in the center. Chauffe is pictured on the left and Greenwood 3rd from left.

“We did no less than 50 demos during the day. Extreme Car Audio is an Alpine Style Center so when enthusiasts saw the breath of the Alpine product lineup in the showroom they were ready to talk about a system for their rides,” Chauffe stated.

*As an Alpine Style Center, Xtreme Car Audio’s showroom highlights the Alpine brand.*

*Ace Truong holds a top raffle prize with 2 staff members. The happy winner is 2nd from left.*

Truong, Extreme Car Audio owner, told 12volt News, “We had a terrific day with certainly more than 50 customers coming into the store and sales were very strong. We had great Alpine specials for the event plus had a raffle drawing every hour for Alpine gear and Extreme Car Audio promo items. There well over 100 tickets in bowl when prizes were drawn.”

*Another top raffle winner holds his Alpine prize with Extreme Car Audio with staff members.*

*This overhead shot shows a busy install bay on Tuesday following the Saturday event.*

Concluding, Truong offered, “We had a food truck on site and the brisket tacos and fingers were enjoyed by all. Jimmy and Dan were great and worked with customers and demo’ed the Tundra all day. Jimmy’s stock Hyundai showed all a terrific sounding OPTIM upgrade with utilizing the OEM radio. This was our fourth Alpine Experience event and we truly appreciate Alpine‘s commitment and support of independent 12volt retailers. The Alpine Experience event promo is terrific for driving consumer awareness and business for specialty 12volt retailers. Our install bay is booked for days.”

Visit extremecaraudio.com and alpine-usa.com for more.

Massive Audio to Showcase the Massive Concert Experience at SEMA 2023

Posted on October 23, 2023 by 12VoltNews in Featured.

COMMERCE, CA (10.24.23) – A MASSIVE CONCERT. Massive Audio Pro Audio Primo Series Of Amplifiers– Gives You More Performance, More Precision, More Value. Simply Put, More Loud Music–Not Loud Noise. Experience the Massive Concert in the North Hall a SEMA 2023 in Booth 10142.

John Velez, Sales Manager, related “Back In stock. The Massive Audio Primo series of amplifiers that take advantage of the new technology and advancements in music reproduction are shipping. These amplifiers are built to not just be loud but faithfully reproduce the nuances, detail and loudness that is now available in HD recordings. To not only make you feel the music but help activate the rest of our senses. To experience music as intended LIVE and not limited like on old recordings and gear. These are products for a new generation of sound.”

Continuing “Most Class D amplifiers do not use the new technology now used in pro audio and our Primo amplifiers. Pro audio engineers believe that it is almost impossible to get good sound quality in a small room, let alone a car or motorcycle. They only focus on amplifiers and speakers for arenas and concert halls. Amplifiers that are made to reproduce live music not recorded music. Like with a tube amplifier, most Class D amplifier use big filters on the outputs that limit the low end and high-end frequency response and are noisy” Velez added.

Primo Amplifiers have a high switching frequency, well over the four hundred Kilohertz range, twenty times that of a traditional Class D. A 20 to 1 ratio between the switching frequency of the pulse in traditional class d and the top of the frequency range of normal hearing– 400,000 x 20 is how fast it’s switching. The actual notching of the signal, as it is being recreated, is twenty times per cycle, all being smoothed out with minimal global and regional feedback for a seamless transition with very little distortion. Most Class D amplifiers switch at 100,000 Kilohertz per second which is not much above 20,000 Kilohertz at a 5 to 1 while our Primo designs are at a 20 to 1 with more content and bandwidth. Combined with our ultra-high efficiency Massive Pro Audio Loudspeakers deliver Guaranteed Performance.

“We do not make our customers, or the end user pay for our marketing, we offer authentic sustainable pricing. We give our customers and our end users: More Performance, More Value. More Loud Music–Not Loud Noise. We are looking for a few select dealers and have unique programs to make sure our partners are profitable. If you want to make a difference in the future of Car audio, contact our Sales Department” JR Mares offered.

Hernando Mares, Hmares@massiveaudio.com, 714) 507-8026 (Hablo Espanol)
John Velez, Jvelez@massiveaudio.com, 626) 523 8954 (Hablo Espanol)
Ben June, Bholt@massiveaudio.com, 708) 717 0175 (No Habla Espanol, lol)

More information will be posted on the website soon www.MassiveAudio.com. See Massive Audio at SEMA booth # 10142

KICKER Was Livin’ Loud at the AMA EnduroCross in Prescott, AZ

Posted on October 22, 2023 by 12VoltNews in Featured and tagged Kicker.

PRESCOTT, AZ (10.23.23) – The AMA EnduroCross Round 2 event took place at the Findlay Toyota Center in Prescott Saturday evening, October 21st. The EnduroCross riders faced a dirt track filled with boulders, logs, large tires and ramps on their bikes.

KICKER, a series sponsor, was on site with tables filled with products under a large tent in the lobby area. The KICKER RZR was Livin’Loud by the tent in the lobby and ready for demos. To set up the KICKER display Lorin Morrell rolled in with KICKER pickup and trailer on Thursday for Friday setup.

Morrell, who orchestrates KICKER’s presence at AMA EnduroCross events, related “Attendance was strong at the event and an awesome crowd filled the stands. Showing the wide selection of products we had on display directly to consumers and enthusiasts was a great way to drive brand awareness and future car audio, marine, powersports, motorcycle and lifestyle business for KICKER. UTVs are growing in popularity in Arizona and many checked out the KICKER PowerBars, cans and amplifiers. Products for pickups, including underseat sub enclosures, grabbed attention too.”

*The AMA Endurocross track was filled with boulders, logs, large tires and ramps.*

Continuing, “The KICKER RZR had a new look at this event with a new wrap along with a new interior and system upgrades. The RZR really stood out in the lobby and will be in the KICKER booth at the upcoming SEMA Show in Las Vegas running October 31st through November 3rd” Morrell offered.

*The KICKER area was located in the lobby by the main entrance.*

The Findlay Toyota Center is a terrific venue for the AMA EnduroCross events. Staff members welcomed crowd members before the racing began for a pit party where all could interact with the race riders. That time also gave attendees time to checkout the KICKER display in the lobby before Scotty, on the PA system, let all know was time for racing to begin.

Visit kicker.com for more.

GP Car Audio Wins NavAtlas Prize on The 12volt Spin-To-Win Wheel 242

Posted on October 21, 2023 by 12VoltNews in Featured.

SHREVEPORT LA (10.22.23) WTF…Win This Friday. GP Car Audio won the NavAtlas prize on the 12volt Spin-To-Win Wheel 242 on Friday morning, October 20th.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 5.

The 12volt Spin-To-Win Wheel rolled for 242nd time on Friday morning October 20th. The Wheel landed on the NavAtlas space and the GP Car Audio slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the Wheel spin was also posted.

We reached out to the lucky winning retailer in Springfield MO. Repeated calls didn’t connect with a phone call. Sent an Instagram message letting them know the good news that a NavAtlas prize will be headed their way.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, PowerBass, CRUX, JBL, AlloyGator, Kenwood, JVC, SD Lighting, Nakamichi, Alphasonik, Race Sport Lighting and Maximum Power. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX snd Elevated Design in Phoenix AZ.

Congratulations to all.

PRO Cup Challenge Returns to SEMA—Vote for Your Favorite Restyled Build

Posted on October 19, 2023 by 12VoltNews in Featured and tagged SEMA.

DIAMOND BAR, CA (10.20.23) – The Professional Restylers Organization’s (PRO) PRO Cup Challenge is returning to the 2023 SEMA Show, October 31-November 3 in Las Vegas, with six new automotive restyled builds that will push the limits of style and creativity.

Designed to spotlight the benefits of accessorizing new-model vehicles, the competition challenges automotive restylers to develop an accessory package that is both profitable and easy to replicate. The goal of the program is to attract a wide range of vehicle buyers to accessorize their vehicles, and show fellow restylers, dealers and accessory manufacturers the value of offering marketable packages. Six competitors will have their vehicle featured in PRO Cup Challenge Booth #50185 during the week of the SEMA Show and be entered to win one of two PRO Cup Challenge awards. This year’s PRO Cup Challenge companies and vehicles are:

Apex Customs: ’24 Ford Mustang GT
Auto Sunroof & Leather: ’24 Subaru Crosstrek Sport
RDMBUILDS: ’23 Jeep Gladiator Willys
Restylers Aftermarket Specialist: ’23 GMC Sierra 1500
Top Coverage LTD: ’23 Ford F-150 Regular Cab
VIP Distributing: ’23 GMC Yukon Denali XL

Visit the PRO Cup Challenge Booth (West Hall, Booth #50185) to witness the transformative vehicle packages that were built by PRO member companies, walk away with ideas to accessorize your own car and vote for your favorite build to win the PRO Cup Challenge People’s Choice Award.

Judges will determine the PRO Cup Challenge winning vehicle, a separate award, based on how easy the vehicle is to replicate and its estimated profit to automotive restyling companies and dealerships.

Industry members are invited to attend the winner announcement of both awards during PRO’s Happy Hour on Wednesday, November 1, from 4:00 p.m.-5:00 p.m. in the LVCC West Hall, Booth #50185.

To learn more about the SEMA PRO Cup Challenge, visit here.

SEMA Show Exhibitor News: Steer Smarts, ORACLE Lighting, Saddle Tramp and Axxess

Posted on October 18, 2023 by 12VoltNews in Featured and tagged SEMA Show.

DIAMOND BAR, CA (10.19.23) – See the latest news from exhibitors of the SEMA Show, October 31-November 3 in Las Vegas.

SEMA Show management is dedicated to making the event as successful and worthwhile as possible for all. Registration is still available online for $120 through the event date. Badge pick-up will be available on-site at the Las Vegas Convention Center (LVCC) in the West Hall for those who register online. Full-service registration (and badge pick-up) will be open in South Hall for those who still need to register. Get started on your road to the 2023 SEMA Show by registering today at SEMAShow.com/register!

And, it’s never too early to start your SEMA Show plan. Create a customized schedule, view the floorplan and exhibitor list, browse education sessions, keynote addresses and other Show-related events with the SEMA app at SEMAShow.com/app.

Steer Smarts to Reveal ‘Ice Cold’ Jeep Wrangler 4xe Build

Steer Smarts, the provider of innovative steering solutions, has announced its collaboration with Jeep and Mopar for a one-of-a-kind Jeep Wrangler 4xe guaranteed to generate a buzz! This vehicle will embody all core elements near and dear to Jeep and Jeep enthusiasts while adding a unique and creative spin to the vehicle that hasn’t been done before, the company stated. The final result will be an exciting and captivating build that draws people in, promoting positive interactions and a unique experience.

In teaming up with Steer Smarts, Jeep asked that they create a fun, exciting and memorable vehicle that helps highlight the 4xe’s hybrid system. The goal is to utilize this vehicle to further illuminate the Wrangler’s historic off-road prowess and showcase Jeep’s commitment to creating the greenest SUV brand available.

“We are really excited to work with Jeep and the rest of the awesome brands on this build,” said Jay Velthoven, general manager at Steer Smarts. “We genuinely hope that this vehicle inspires and excites everyone who has a chance to interact with it, and we look forward to taking it to a bunch of shows in 2024 and seeing enthusiasts enjoy this unique experience!”

Steer Smarts and Jeep will unveil the completed build at the Steer Smarts Booth #57227 in the West Hall on Tuesday, October 31, at 9:45 a.m. PDT. Steer Smarts will also livestream the reveal on its Instagram (instagram.com/steersmarts). For the complete details, visit the Steer Smarts blog post.

ORACLE Lighting Shares Progress on LMTV SEMA Build

ORACLE Lighting has announced its light medium tactical vehicle (LMTV) build is garnering lots of attention. The goal of the project build was to create a highly reliable and equally capable global expedition vehicle that could get users comfortably off-grid for extended durations. ORACLE Lighting also wanted to make a functional meeting space for the many events they attend every year, which meant it also had to serve as a rolling showcase for its LED lighting technology and products.

For this project, ORACLE decided to use the Stewart & Stevenson M1979, the U.S. Army’s replacement for its aging fleet of 2.5-ton trucks.

A stout 6.6L Caterpillar turbo powers it backed by a Allison seven-speed transmission. Giant 46-in. tires with a central tire inflation system allow it to roll over most off-road obstacles, and its smaller dimensions let it fit on most trails. It is even EMP-proof to survive an electromagnetic pulse attack or to settle in for an extended nuclear winter.

Get the complete details in the ORACLE Lighting blog post or visit the ORACLE Lighting Booth #20555 in the Central Hall.

Saddle Tramp Set to Launch New Audio System Kits and More

Saddle Tramp by Metra Electronics will introduce new plug-and-play audio systems and speaker upgrade kits for select ’14-’22 Harley-Davidson motorcycles along with universal chasing LED light strip kits in the Metra Electronics Booth #60031 in the West Hall. The audio systems will be sold exclusively to brick-and-mortar dealers for in-store sales only, so be sure to get a glimpse of these products on the SEMA Show floor. Meanwhile, the kits pair Infinity Kappa Perfect PowerSports amplifiers and speakers from HARMAN with Saddle Tramp DSP Processor system integration and installation equipment.

For the complete details, visit the Saddle Tramp by Metra Electronics release.

Visit the Metra Electronics Booth #10539 in the North Hall and Metra Electronics’ off-roading and powersports products in Booth #60031 in the West Hall.

Axxess to Simplify Product Line SKUs, Update Vehicle Fit Guide Ahead of 2023 SEMA Show

Axxess by Metra Electronics has announced that the brand has begun simplifying and restructuring its vehicle-specific interface product line, focusing on condensing the number of SKUs on the market. This process will ultimately benefit dealers and installers of Axxess products, making it easier to quickly locate the correct integration solution for the job at hand. This initiative will begin ahead of the SEMA Show, where the brand will display its new, revamped interface products in the Metra Electronics Booth #10539 in the North Hall.

Another significant part of this plan will be an overhaul of Axxess’s Vehicle Fit Guide, which is the primary tool available to installers to search the brand’s product line for the appropriate interface to fit their audio installation needs.

For the complete details, visit the Metra Electronics blog post.

Reliable Product Marketing Hosted a 4-City Firstech Compustar DroneMobile NorCal Training Series

Posted on October 17, 2023 by 12VoltNews in Featured and tagged RPM.

STOCKTON, CA (10.18.23) – The Remote Starter season is on the near horizon and the 4-City training series was focused on preparing NorCal Firstech dealers with the latest product and feature sets to max sales in the coming months.

Scott Baughman, Reliable Product Marketing owner, related “We have hosted product training sessions and really have seen the results and benefits of hosting evening in-person training sessions. We set the schedule of the 4 events the first week of October in Norcal cities that made it as convenient as possible for many dealers to attend. A Stockton Sugar Bistro and 3 Cattlemens locations were selected. Then Brent Fujii and I set about letting dealers know and inviting them to the trainings.”

*Scott Baughman (R) and Firstech’s Mike Rinehart welcomed dealers to the first training session at Sugar Bistro in Stockton CA on Monday October 2nd.*

Continuing “I am humbled at the incredible turnout we had at this year’s Firstech trainings. To think that we doubled the size in a single year over 2022 is amazing. Not only were the trainings larger and better attended but they were also “Better attended” meaning that the people who showed up were ready to learn and that really impressed Brent and myself. With the help of Firstech’s Mike Rinehart we touched on the entire Firstech portfolio. In the end we trained nearly 200 people in a short 4 days and the training feedback has been phenomenal. The whole week was a win in my book!”

Bryan Nobuyuki, from Best Guys in Concord CA, was a dealer who attended the Firstech training at the Livermore CA Cattlemens. “The training was well focused with updates on current products and exciting news on soon to be released products. As a new authorized Firstech dealer I was able to learn their process regarding tech support as well as an overview their products line and the innovations that sets Firstech apart from the competition.”

*The 4-City Reliable Product Marketing series wrapped with a full house at Cattlemens in Rancho (Sacramento) on Thursday evening October 5th.*

As an additional benefit Reliable Product Marketing’s dealers attending were lucky to be the first group to see and touch the new CX-LTE Dash Cam from Momento.

“A huge “THANK YOU” goes out to all our dealers who attended our trainings, the support we received from AM Merchandising plus from Mike Rinehart and the entire Firstech team” Scott Baughman and Brent Fujii concluded.

Reliable Product Marketing was started in 2009, and with the owner Scott Baughman and Brent Fujii, they bring a combined 60 years of relevant 12volt experience.

Visit norcalrpm.com for more.

Pioneer Electronics (USA) Inc. Appoints Crossover Marketing Group as New Rep Firm for Pacific NW

Posted on October 16, 2023 by 12VoltNews in Featured and tagged Pioneer.

TORRANCE, CA (10.17.23) – Pioneer Electronics (USA) Inc. has appointed Crossover Marketing Group as its strategic representative firm for the Pacific Northwest region.

Crossover Marketing Group, a newly established agency lead by respective mobile electronics veterans Rob Sutton and Paul Pilat, are excited to establish this business relationship with the Pioneer car electronics brand. Sam Sutton will also play a crucial role in providing account management. This collaboration brings together the expertise of both companies to deliver “best in class” dealer support.

“At Pioneer, we are committed to creating unparalleled vehicle, technology and mobility solutions that can make the driving experience, more enjoyable and convenient, and assist drivers to make better decisions, when behind the wheel,” said Larry Rougas, executive, vice president, Pioneer Electronics (USA) Inc. “The appointment of Crossover Marketing Group as a representative will enable us to enhance our presents in the territory, leveraging, they’re strong relationships and industry knowledge to further elevate and service the pioneer dealer net work. We believe this appointment will drive dealer development and expand the pioneer brand in the Pacific Northwest.”

“We are thrilled to represent Pioneer, a company renowned for its innovation in the mobile electronics sector,” said Rob Sutton of Crossover Marketing Group. “Our team is excited to work closely with Pioneer Electronics (USA) Inc. to develop strategies that showcase their exceptional products to the 12 Volt specialist.”

For more information, visit crossovermarketing.com or call the office at 360-360-0322.