IDAHO FALLS, ID (10.27.25) – The EnduroCross packed the Mountain America Center in Idaho Falls on Friday and Saturday, October 24th and 25th.

EnduroCross is one of the wildest sports on two wheels, combining the challenging obstacles of an enduro with the tight confines of a family- and fan-friendly stadium setting. Riders race over rock beds, huge logs, tractor tires, and other extreme obstacles, making it one of the most unpredictable motorsports on the planet.

KICKER was an on-site sponsor of the event, with Lorin Morrell of MadDog Media setting up the KICKER booth and product display in the lobby, showcasing KICKER products for bikes and motorsports. The action in the Mountain America Center was intense Friday night and completely packed on Saturday evening.

Morrell shared, “There was so much energy in the Center both nights. The KICKER booth was set up in the lobby and foot traffic was strong as attendees came in and departed from the event. The KICKER PowerBar got a lot of attention, and many bikers are certainly making plans to update their rides to be ready for the spring. With KICKER upgrades, they’ll be Livin’ Loud.”

He continued, “The preparation to set the track for EnduroCross is nothing short of crazy. Bulldozers and cranes are on site placing beds of rocks and large logs on the track for riders to navigate through tight turns and launch over ramps. The on-track action was absolutely amazing. Fellow riders were careful not to crash into fallen riders ahead.”

The Mountain America Center seats were filled with true bike enthusiasts. Seeing KICKER products in the booth, along with KICKER banners on the track and mentions from the PA announcer, ensured that many attendees left as new KICKER fans.

For more, see kicker.com.

This past Wednesday, October 22nd, Dave Clews passed away. Dave was a model of the successful traditional brick and mortar 12volt retailer who put the customer first and foremost.

Below is a 12volt News feature from 2020 that chronicled the way Dave connected with consumers plus across the town of Pottsville PA. Dave was elected the Mayor of Pottsville and resigned earlier this year due to health concerns.

12volt Dave’s Audio Answering System Speaks to Callers in Dave’s Voice

POTTSVILLE, PA (08.21.2020) – 12volt Dave’s Audio is a 12volt retailer that has served the Pottsville, PA community, and surrounding area, for over 19 years. Owner Dave Clews is a people person with a lot of passion for his customers and his business. When it comes to connecting with his customers Mr Clews definitely has a clue.

Recently, I noticed Dave had liked a @12voltnews Instagram post highlighting a new product from Oracle Lighting which prompted my call to 12volt Dave’s Audio. As with many 12volt shops business is rockin’ and the store’s answering system picked up.

The answering system message at 12volt Dave’s is a perfect example that Dave is a people person. If unable to be answered in a few rings, the caller is greeted with an engaging “Thank you for calling” message in Dave’s voice that continues with some information about activity going on in store. The current message highlights the Kicker, JL Audio and Nakamichi brands. Dave’s message ends as he thanks the caller, asks them to leave their message and lets them know he will get back with them as soon as possible.

Clews related “Sometimes we just can’t get to the phone quickly but I want the caller to know we appreciate their call and that want to speak with them. We monitor the missed call messages and work to place the return call as quickly as possible.”

Continuing Clews offered “I came up with the idea to create an answering message in my voice a few years back. Every couple of weeks I record a new message. The new message could be about a new product or seasonal in nature… like the upcoming remote starter season. A cool thing is customers tell me they really like the personal feel plus the way we engage and work to fill their 12volt needs.”

Clews records new messages in his office after hours. “I close the door and make a few notes for the new answering message. Then I speak the message into my smartphone and enter that file into the store’s phone system” Clews concluded.

Clews is a lifelong resident of the Pottsville area and in total has been in the 12volt industry for nearly 4 decades. Also, he is a member of the Pottsville City Council and works to build brick and mortar business in the city.

See the included link to Dave’s Obituary in The Republican Herald

Former Pottsville Mayor Dave Clews remembered fondly

12VOLT CENTRAL STUDIOS (10.25.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.

The 12volt Spin-To-Win Wheel rolled for the 344th time on Friday morning on October 24th. The Wheel landed on the JBL space and the 3P Off Road slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

We reached out to the winning retailer in Tomball TX to let them know the good news. They answered the phone but were in the shop and could not talk. Will try again to let them know that Shawn Spedding will be sending a JBL prize their way. 3P Off Road is Pit Proven Performance!!

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt industry.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA,  Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC,  Car Stereo Plus in Sumter SC,  Audioworks DE in Newark DE, Active Sounds in NC  Speed Car Audio in Dallas, Voodoo Customs in Luling LA,  BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A  Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN, Boosted Build in Warrenton OR, Prodigy Car Audio iManteca CA, Snow’s Auto in Spokane WA and PMC Customs, White Oak PA, InTune in Redmond OR, Tint Wrap Audio Guys in Fresno CA, Ultimate Sounds and Tinting in Chattanooga TN,

                                    MetJoe Auto Electronics in Kenilworth NJ, Pyramid Customs in Fort Worth TX, California Audio in Salt Lake Valley City UT, Sinewave in Grayslake IL and Team Nutz in Pittsburg PA

Congratulations to all.

WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, October 31st!!

This past Wednesday, October 22nd, Dave Clews passed away. Dave was a model of the successful traditional brick and mortar 12volt retailer who put the customer first and foremost.

Below is a 12volt News feature from 2020 that chronicled the way Dave connected with consumers plus across the town of Pottsville PA. Dave was elected the Mayor of Pottsville and resigned earlier this year due to health concerns.

12volt Dave’s Audio Answering System Speaks to Callers in Dave’s Voice

POTTSVILLE, PA (08.21.2020) – 12volt Dave’s Audio is a 12volt retailer that has served the Pottsville, PA community, and surrounding area, for over 19 years. Owner Dave Clews is a people person with a lot of passion for his customers and his business. When it comes to connecting with his customers Mr Clews definitely has a clue.

Recently, I noticed Dave had liked a @12voltnews Instagram post highlighting a new product from Oracle Lighting which prompted my call to 12volt Dave’s Audio. As with many 12volt shops business is rockin’ and the store’s answering system picked up.

The answering system message at 12volt Dave’s is a perfect example that Dave is a people person. If unable to be answered in a few rings, the caller is greeted with an engaging “Thank you for calling” message in Dave’s voice that continues with some information about activity going on in store. The current message highlights the Kicker, JL Audio and Nakamichi brands. Dave’s message ends as he thanks the caller, asks them to leave their message and lets them know he will get back with them as soon as possible.

Clews related “Sometimes we just can’t get to the phone quickly but I want the caller to know we appreciate their call and that want to speak with them. We monitor the missed call messages and work to place the return call as quickly as possible.”

Continuing Clews offered “I came up with the idea to create an answering message in my voice a few years back. Every couple of weeks I record a new message. The new message could be about a new product or seasonal in nature… like the upcoming remote starter season. A cool thing is customers tell me they really like the personal feel plus the way we engage and work to fill their 12volt needs.”

Clews records new messages in his office after hours. “I close the door and make a few notes for the new answering message. Then I speak the message into my smartphone and enter that file into the store’s phone system” Clews concluded.

Clews is a lifelong resident of the Pottsville area and in total has been in the 12volt industry for nearly 4 decades. Also, he is a member of the Pottsville City Council and works to build brick and mortar business in the city.

See the included link to Dave’s Obituary in The Republican Herald

Former Pottsville Mayor Dave Clews remembered fondly

ORLANDO, FL (10.22.25) – VOXX by Gentex Corporation is proud to announce a new partnership with the Mobile Electronics Certified Professionals (MECP) program, creating an opportunity for installation professionals to elevate their technical expertise and industry credentials. 

Beginning this month, MESA and VIPER Diamond Dealers will be eligible to receive free access tokens (upon approved actions) — valued at $159 each — for the VIPER Security Specialist Certification course, developed in collaboration with MECP. 

This initiative underscores VOXX’s commitment to empowering technicians through best-in-class training resources that enhance installation quality, technical knowledge, and customer satisfaction. 

About the VIPER Security Specialist Certification 

The VIPER Security Specialist Certification program is designed to develop and validate technical expertise in key areas of vehicle security and remote start systems, including: 

• Installation knowledge, techniques, and application 

• Electrical theory, circuits, and diagnostic procedures 

• Electronic components and systems 

• Security and remote start vehicle control systems 

• VIPER-specific product knowledge 

• Comprehensive final exam leading to official certification 

The online course is hosted through MECP’s training and testing platform, the industry’s only internationally recognized third-party certification body dedicated exclusively to mobile electronics professionals. 

“This partnership with MECP ensures that MESA and VIPER Diamond Dealers remain at the forefront of the industry, delivering the highest standards in mobile electronics installation,” said Chris Libardi, Director of Vehicle Security Product Operations at VOXX by Gentex Corporation. 

Program Benefits 

• $159 Value – Free to Qualified Dealers 

• Upskill Your Team: Strengthen technical confidence and customer trust 

• Earn Official VIPER Certification: Validate your expertise with a recognized credential 

• Backed by MECP: The global certification standard for mobile electronics professionals 

Supporting dealers enrolled in the MESA or VIPER Diamond Dealer program can submit a request for their free access token by filling out this form: https://bit.ly/VIPER_MECP_Request 

For more information, please contact your VOXX representative or visit https://bit.ly/VIPERsecurityspecialist 

DAYTONA BEACH, FL (10.20.25) – The Fall Bagger Nationals Audio Competition took place at the Hard Rock Hotel in Daytona Beach on Saturday, October 18th.

The Bagger Nationals Audio Competition is the premier motorcycle audio event held in the heart of Daytona Beach, set against the iconic backdrop of the Hard Rock Hotel grounds. The event celebrates innovation, craftsmanship, and passion for top-tier bike audio systems, bringing together competitors and enthusiasts from across the region.

KICKER was among the event sponsors and set up an exhibit booth in the Hard Rock Hotel lobby. On-site were Lorin Morrell of MadDog Media, along with KICKER team members Lori Boyer and Jerry Wynn. The team spent time at the booth as well as outside connecting with competitors and motorcycle enthusiasts.

“Early Saturday morning the tents were set up and bikes lined up for the competition to get underway. Throughout the day, nearly 100 bikes competed and there was so much energy on site. The energy of the bikers, exhibitors, and enthusiasts was amazing!” Morrell shared.

Competition classes included Featherweight, Lightweight, Welterweight, Middleweight, Heavyweight, and Extreme Class. The Extreme Class featured a first-place $1,000 payout plus a Heavyweight Belt. The total cash payout for the Fall 2025 Bagger Nationals was $14,000.

Sponsors of the event included Limitless Lithium, VooDoo Bikeworks, SoundCubed, Elite Sounds, DS18, Miller Lite, Ciare, Galeforce Audio, Sky High Car Audio, and KICKER.

For more, see baggernationals.com.

FINDLEY, MN (10.17.25) – The VOXX Snake Pit VIPER, Avital, and Prestige training took place for dealers in the D-Source territory on Wednesday evening, October 15, at the Livinn Hotel in Minneapolis from 6:00 to 8:30 p.m.

Doug Hansen from Echo Marketing was on site and shared, “All in the audience were very engaged, and the training setup in the hotel was top drawer. Several attendees made positive comments about the hotel and the whole evening.”

Continuing, he added, “David Chamberlain and Kyle Bylander did a great job presenting the training. They covered cutting-edge firmware solutions, expanded T-Harness coverage, and new hardware innovations, plus expert installation tips. They also covered the newest in Dash Cams from VOXX.”

Josh Burris from D-Source Distributing related, “Having the support from Doug at Echo along with David and Kyle from VOXX will definitely provide a spark for the season. At D-Source, we are well-stocked and ready to work with dealers to make this remote start season strong. Waiting now for ‘Mr. Weather’ to bring winter!”

In attendance were over 30 staff members and installation techs from dealers across the territory. All enjoyed delicious pizza while gearing up to kick off the remote start season.

For more, visit voxxelectronics.com.

DIAMOND BAR, CA (10.17.25) – Attendees at the 2025 SEMA Show, held Nov. 4-7 at the Las Vegas Convention Center, will get to explore a Show floor full of advanced technologies, interactive demonstrations, networking opportunities, and action-packed outdoor activations, stunts, and live motorsports demonstrations that turn automotive innovation into real-world action.

Nitro Circus Moto Mayhem will bring top freestyle motocross riders to the stage, performing impressive feats, precise tricks, and remarkable maneuvers. These performances demonstrate the skill, creativity, and technique of world-class riders, giving audiences a close-up view of their talent and control.

Performances will take place multiple times daily, giving attendees numerous opportunities to catch the action:
Tuesday, Nov. 4, to Thursday, Nov. 6, at 10 a.m., 12 p.m., 2 p.m., and 4 p.m.
Friday, Nov. 7, at 10 a.m., 12 p.m., 2 p.m., and 3 p.m.

“The outdoor activations are an essential part of the SEMA Show experience,” said Tom Gattuso, SEMA Vice President of Events. “They allow attendees to see how innovations on the show floor translate into real-world performance, highlighting the creativity and technical skill that drive the automotive industry.”

“Once outside, attendees are immersed in the action,” said Andy Tompkins, SEMA Trade Show Director. “Engines roar, tires squeal, and performers push their vehicles to the limit. Visitors can watch this artistry up close, see skilled riders and drivers in real time, and feel the energy of the crowd. It is an experience unlike any other and adds a dynamic element to the SEMA Show and complements the trend and product discovery they experience on the Show floor.”

Other featured outdoor activations include Horsepower Rodeo, which will bring burnouts, drifting, and spectacular motorsports exhibitions to the Diamond Lot adjacent to West Hall, and the OPTIMA Peak Performance Challenge, a timed acceleration and braking competition that establishes the ability of the car and driver to accelerate, negotiate tight turns, and stop in a designated spot. SEMA Show Friday ticket holders can expect plenty of action as well from an elite group of OPTIMA-powered drivers that will be burning rubber the entirety of the day. Demonstrations run throughout the week, giving attendees multiple chances to see automotive skill, with professional drivers and riders providing interactive experiences and photo opportunities.

The 2025 SEMA Show gives attendees the opportunity to explore cutting-edge products, forge new business connections, and gain insights into the latest trends in the aftermarket industry. For more information and to register, visit www.semashow.com.

All enthusiasts are invited to experience SEMA Show Friday – Open to the Public on Friday, Nov. 7, along with SEMA Fest. Tickets are available at SEMAFest.com. Highlights from the Show can also be followed throughout the week on SEMA Live, streamed on YouTube and Meta.

AUSTIN, TX (10.16.25) – The 28th Annual dB Drag Racing Finals came to life October 11–12, 2025, across three synchronized venues in Birmingham, AL; Fresno, CA; and Spruce Grove, AB. With 134 participants, a coast-to-coast judging crew, and a global livestream on dBTV.com, this year’s Finals pushed boundaries and bass in every direction.

Coordinating three live events was no small feat—but the precision, passion, and camaraderie from every team made it a weekend to remember. Saturday’s regional titles culminated in head-to-head Term-LAB matchups, with the grand finale delivering a 5-minute DEMO STYLE Deathmatch sponsored by Kicker. The win went to Team Sundown Wally, who averaged a stout 155.4 dB and took home the $1000 prize.

From milestone achievements to new world records, this year’s Finals honored the past, celebrated the present, and raised the bar for what’s possible in competitive car audio.

Lifetime Achievement Honorees
Four standout competitors were honored with Lifetime Achievement awards for their enduring commitment to dB Drag Racing, each with over 15 years of active competition:
Walt Johnson – 20 years
Beau Boren – 19 years
Greg Colon – 18 years
Chris Gregory – 16 years
Their long-standing dedication, passion, and impact on the sport are deeply appreciated—and this recognition is more than well deserved.

2025 dB Drag Racing Finals Champions across all categories:
Aintloud Miguel …………………………………………. dB Drag Racing – Street Stock 1K
Team Soundcheck George…………………………….. dB Drag Racing – Pro Stock 2K
Team Aintloud…………………………………………….. dB Drag Racing – Pro Stock 5K
Brandon Montgomery …………………………………. dB Drag Racing – Pro Stock Trunk 5K
dB Rev Smiley ……………………………………………. dB Drag Racing – Pro Stock Wall 5K
Team XS Power ………………………………………….. dB Drag Racing – Pro Stock NL
Team D2p Ricky ………………………………………… dB Drag Racing – Super Street NW
Team Sundown Wally …………………………………. dB Drag Racing – Super Street 1-2
Donteay Jones …………………………………………….. dB Drag Racing – Super Street 3-4
Beau Boren ………………………………………………… dB Drag Racing – Super Street 5+
Trevor Goodwin …………………………………………. dB Drag Racing – Super Street X
Team Soundcheck ………………………………………. dB Drag Racing – Extreme NL
Audiodreamland Chris ………………………………… Bass Race – 120.0 dB to 129.9 dB
Peak Freq Daniel New …………………………………. Bass Race – 130.0 dB to 139.9 dB
dB Rev Smiley…………………………………………….. Bass Race – 140.0 dB to 149.9 dB
Team FX Jimbo ………………………………………….. Bass Race – 150.0 dB to 159.9 dB
Keira Christensen ……………………………………….. Psychlone – Demo No Wall
Team Send It Chivo …………………………………….. Psychlone – Demo Wall
Mike Rowe ………………………………………………… Psychlone – Demo Extreme
Peak Freq Daniel New …………………………………. Freestyle 1K NW
Team Aintloud ……………………………………………. Freestyle 5K NW
dB Rev Smiley…………………………………………….. Freestyle 5K Wall
Team Sundown Walt …………………………………… Freestyle NW
Donteay Jones …………………………………………….. Freestyle Wall
Wallstreet Wynston …………………………………….. Top Dog

Points Race Highest Honors
This season’s elite competitors with over 750 points included: Team FX Jimbo, Joel Ybamit, Daniel New, Peak Freq Danny, Peak Freq Nate, Benjamin Mohr, Team Send It Chivo

Best of Show
Best of Show – Alabama – Audiodreamland Chris
Best of Show – Alberta – Dustin Sandover
Best of Show – California – Will Welcher LOB

NEW World Records
Beau Boren – Super Street 5+ – 177.0 dB
Team Soundcheck – Extreme NL – 184.8 dB
Keira Christensen – Psychlone Demo No Wall – 220.1 total score
Team Send It Chivo – Psychlone Demo Wall – 219.4 total score
Mike Rowe – Psychlone Demo Extreme – 217.6 total score
dB Rev Smiley – Freestyle 5K Wall – 161.7 dB
Team Sundown Walt – Freestyle NW – 168.6 dB
Donteay Jones – Freestyle Wall – 178.0 dB

Massive thanks to the sponsors
Deaf Bonce (Presenting + Trophy), Kicker (Premier + Deathmatch), Orion Car Audio (Ring), and supporting brands: SounDigital, XS Power, Soundcheck Customs, DC Audio, Sundown Audio, Ground Zero, Incriminator Audio, Ampere Audio, 12 Volt Central Studios, Team, Space4Bass, TN Bassracers, F/X Audio, Audio Concepts Fresno, Term-LAB

Judging Team and Staff
Shoutout to our judging team and Finals staff for keeping the energy high and the logistics seamless.
Daren Narine, Jeffrey Fernandez, Doug Stockton (20-year Finals Veteran Judge), Ray Choy, Jeffrey Fernandez, Jereme Creamer, Alex Emrith, Anita Salas, Trent Creamer, Joel Ybamit, Kimo, Zamir Khan, Wayne Harris, Malissa Creamer, Dayna Fernandez, Kendall Harris, FX Audio crew, Celise Harris

Complete listing of results for ALL 3 locations + Champions: https://www.termpro.com/finals

Event Images From The 3 Events Below.

Held March 12-15, 2026 at the Mesa Convention Center in Mesa, AZ, MasterTech Expo, the Industry’s Premier Event for Training, Innovation, and Networking, Will Include a Host of New Opportunities for Returning and New Attendees

TEMPE, AZ (10.15.2025) – MasterTech Expo is proud to announce that registration is now open for MasterTech Expo 2026, held March 12-15, 2026 at the Mesa Convention Center in Mesa, Ariz. Attendees can take advantage of early bird pricing for a limited time.

“The 2025 Expo was our biggest and most successful event to date, with packed classes, incredible engagement, and valuable product launches,” said Bryan Schmitt, founder, CEO, and president of Mobile Solutions. “We took the feedback from attendees, manufacturers, and educators seriously, and as a result we’ve built 2026 to deliver an even stronger, more impactful experience.”

What’s New for 2026

• Attendees can look forward to a series of new features and expanded opportunities, including:
• Outdoor kickoff party with a massive video wall, live music, and dinner
• Earlier manufacturer training slots to increase accessibility
• Extended Sunday electives for deeper hands-on learning
• Expanded hotel blocks for easier accommodations
• A car show element featuring Dino’s Git Down, bringing added energy and foot traffic
• Project-based workshops designed for real-world application
• All meals included (breakfast, lunch, dinner) for attendees and exhibitors
• Sunday awards ceremony celebrating industry excellence

“MasterTech is more than a trade show, it’s a community,” Schmitt added. “We combine hands-on training, industry insights, and product innovation in a way that connects directly with what professionals want and need. That’s why manufacturers and attendees alike choose MasterTech as their go-to event.”

Don’t miss out on four days of high-value training, networking, and inspiration. Secure your spot now and lock in early bird pricing.

Register today at www.mastertechexpo.com