EAST WENATCHEE, WA (01.25.24) – IASCA Worldwide has confirmed that the 2024 IASCA World Finals main location for both SPL and Sound Quality will once again take place at the Birmingham Jefferson Convention Center in Birmingham, Alabama, from October 12th and 13th, 2024. IASCA’s west coast satellite location for the 2024 World Finals SPL competition will take place at the Pavilion at the Oregon State Fairgrounds on September 29th, 2024.
Sound Quality competition will take place in the East Hall of the B.J.C.C. along with EMMA USA and MASQ, and SPL competition will take place with ISPLL in the North Hall. Set up October 11th with competition taking place on the 12th and 13th.
“With the success of the venues from our 2023 Finals, returning to Birmingham made perfect sense,” said IASCA President Travis Chin. “The venue offers so much more and the response we received from the competitors was so positive, we negotiated for 2024 right away and came to an agreement. Additionally, the venue for our satellite location was also looking forward to our return and we were able to finalize plans with them almost immediately.”
More major IASCA events being planned for 2024
Chin went on to add “2023 was such a successful year, we have been approached by other major automotive and audio related events to host IASCA events at their shows. We are in negotiations with them currently and announcements will be made throughout the course of the 2024 season. Stay tuned!”
Finals pre-registration info and more will be posted in the coming weeks.
For more information on IASCA Worldwide and the 2024 IASCA World Finals, visit iasca.com or contact President Travis Chin at travis@iasca.com. Information on the Birmingham Jefferson Convention Center can be found at https://www.bjcc.org/.
TERRYVILLE, CT (01.24.24) – Badd Custom Cycle is a new Cicada Audio retailer serving the riders in the Connecticut and New England area.
The Badd Custom Cycle is filled with bikes.
Owner Doug Kroll (R) and shop manager Billy Cowdell are shown adding Cicada Audio to this bike.
Art Rickless, A.I.R. & Associates, related “Owner Doug Kroll and his team have a great following and specialize in Harley Davidson as well as other motorcycle sales and service. They have over 20 years experience in custom motorcycles and just brought in the Cicada Audio line and already have created sales and excitement from their customers.”
The Cicada Audio brand jumps out when customers walk into the store.
The shelves were full of products from the initial Cicada Audio order and now many have already been installed.
“We see so many opportunities with the Cicada Audio lineup of products. Our vision is a motorcycle is much more than just a motorcycle. We have been in business over 20 years and focused strictly on sales, service and bike upgrades. Recently we made the decision to add the audio category. When I heard the Cicada amps and speakers we added the line to our offerings” Doug Kroll related.
Gunner, the friendly boxer, greets customers at the door.
The Badd Custom Cycle showroom area is amazing. Over 20 Harleys are on display along with apparel and a wall filled with accessories. “When customers enter our store for the first time many tell me they have never seen a bike store this cool” Kroll added.
Of course Art Rickless and A.I.R. & Associates will work closely with Badd Custom Cycle to drive business heading into the bike season. Art will make sure to take a treat to Gunner, the Boxer guard dog, at the door for each visit.
PITTSBURGH, PA (01.23.24) – Team Nutz, a very proactive 12volt retailer in the Pittsburg area, had a very strong showing at the recent MAX Motive World of Wheels this year at the David Lawerence Convention Center in downtown Pittsburgh Friday thru Sunday, January 19-21. Freezing temperatures, snow and weather advisories had little impact on attendance.
The aisles were packed around the Team Nutz booth.
The Team Nutz 70’ x 80’ booth was filled with demo vehicles, tents, show car displays, live installations and importantly consumers. End Result, with Ed Dalesandro and Rusty North, was onsite with the Team Nutz staff of 12 who worked the show. The End Result rep firm brands Hertz, Audison and Memphis Audio were installed in several demo vehicles and experienced by thousands of attendees.
In progress installations were completed on the show floor.
Enthusiasts saw a wide variety of demo vehicles.
Ed Nuttall, for Team Nutz, stated, “The attendance was reported to approach 20,000 and members of the crowd were really interested automotive enthusiasts. We had literally over 10,000 customized swag items including pens, stickers, tote bags, screw drivers and lanyards to hand out to attendees. We gave out over 1500 tote bags.
The visibility for Team Nutz at the event will lead to very active days at the store following the World of Wheels event.
Mike Gosnick made a variety of videos on the floor to get traffic to the Team Nutz booth. This screenshot highlighted a cool about Team Nutz bottle for just a buck… 200 sold in the booth.
In these fun images as the show open Saturday, Ed and Nina Nuttall are pictured on the left and Ed Dalesandro-who set this stage, is on the right.
“Many registered for contests we offered and checked out info from QR Code we spotted around at the event. Mike Gosnik posted a number of videos to draw attention to products in the booth and posts of those videos will continue visibility for us and store traffic following the event for weeks” Nuttall offered.
Continuing, Nuttall relayed “Friday was scheduled as high school day as in past years. We had expected to see maybe 1000 high school students. Very unfortunately the bad weather forced most schools to cancel that activity of bussing students to the event.”
The Saturday evening event, hosted by Team Nutz, was attended by exhibitors at restaurant across the street.
Following the show Saturday night Team Nutz hosted a dinner for exhibitors and crews at a restaurant across the street for over 100 who contributed to the success of the show.
“All at Team Nutz and partners certainly put a lot into pulling off this event. We worked over 3 days to set up and tear down took 1.5 hours this year…compared to 3 hours last year. We put our company and products in front a very large number of people. Literally thousands went home with some swag with our name on it too. All in all I think the show was a success. We look forward to more big events at the David Lawrence Convention Center,” Nuttall concluded.
GUTHRIE OK (01.22.24) The expanded 2024 KICKER AMA ArenaCross Series rolled in the huge Lazy E Arena in Guthrie on Friday and Saturday nights January 19th and 20th for Round 6. The Lazy E Arena is a mere 33 miles from KICKER’s world HQ in Stillwater.
“It was chilly outside but inside and on the track the action was red hot and the attendees were Livin’Loud. Since KICKER’s HQ is so close there were many KICKER team members and families in the stands. In addition KICKER dealer Audio Extreme from Oklahoma City was in the house along with Rick from the Marketing Pros rep firm.”
Continuing “We had a display set up adjacent to the track area and virtually everyone who entered the Lazy E Arena had a chance to check out the KICKER setup. We had a selection of KICKER products for all to see plus the KICKER Kawasaki UTV” Lorin Morrell-Maddog Media, who orchestrates the KICKER AMA ArenaCross Series events, related.
The Friday night in Pit Party got the action started in the Lazy E Arena.
Amateurs also had a chance to spend time on the track before the pros started to race.
The doors opened early Friday night and there was a Pit Party on the track that lasted from about 5:30 til 6:30 before the racing action. Fans had a chance to walk on the track plus talk with riders and with other motor sports enthusiasts.
Lorin Morrell talking with enthusiast about KICKER products in the company’s booth.
This happy youngster got the thrill of sitting in the loaded KICKER Kawasaki early Friday night.
In addition to the action on the track T-shirt were fired into the crowd during race breaks and track maintenance periods. An air cannon fired wrapped KICKER T’s into the crowd. A special T had a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. Crowd members also participated in flag-waving sessions for a chance to win a KICKER BullFrog.
Soon it was time for the pros to hit the track in the Lazy E.
Lorin Morrell presenting a KICKER BullFrog prize to this lucky winner of KICKER’s T-shirt toss contest between races.
Concluding Morrell added “The KICKER AMA ArenaCross got off to a strong start this year. Next weekend the AMA ArenaCross returns to the Lazy E for another event. We secured many of the booth its from this event so setup of the booth and vehicles will be very easy for the event January 26-28 for Round 7. We look for a great turnout at that event as well. The KICKER AMA ArenaCross is Livin’Loud in 2024.”
The KICKER Kawasaki was a Livin’Loud and bright too by the booth!!
SHREVEPORT LA (01.20.2024) WTF…Win This Friday. Xtreme Car Audio won the NavAtlas prize on the 12volt Spin-To-Win Wheel 255 on Friday morning, January 19th.
The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.
The 12volt Spin-To-Win Wheel rolled for 255th time on Friday morning January 19th. The Wheel landed on the NavAtlas space and the Xtreme Car Audio slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the Wheel spin was also posted.
We reached out to the lucky winning retailer in Bremerton WA to give them the super news. Rafael Ochoa was very happy to hear the news in the cold Pacific Northwest…the news warmed his day. More to come on this 12volt Spin-To-Win Wheel story.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.
12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, PowerBass, CRUX, JBL, AlloyGator, Kenwood, JVC, SD Lighting, Alphasonik, Race Sport Lighting and Maximum Power. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, The Best Guys in Concord CA, Pro Auto Sound in Hialeah FL, Kalsec Audio in Bayville NJ,Jenkins PRO Window Tinting in McDonough GA, JBT Car Audio in Santa Paula CA, Innovative Concepts in Wilbraham MA and Car Audio Engineers in Sacramento CA.
Congratulations to all.
WTF… Where’s The Fun……On the next spin of the 12volt Spin-To-Win Wheel 254 on Friday, January 26th 2024.
STILLWATER, OK (01.19.24) – KICKER Vice President of Research and Development Bob Spencer announced his retirement recently, following 41 years of employment for Stillwater Designs and Audio, Inc. As one of KICKER’s original employees, Spencer remarked he is now looking forward to spending time with his family and pursuing personal interests.
“Bob is an intuitive and talented manager who leads from his own wealth of hands-on experience and knowledge,” said KICKER founder and President Steve Irby. “He has been a key in nurturing and maintaining our major vendor relationships through R&D for decades.”
The company veteran was among the first KICKER employees ever, soon after the brand originated in the early 1980s.
“I was a musician and knew Steve through the local music scene,” recalled Spencer.
His friendship with the KICKER founder evolved into a working relationship in 1982, with Spencer building the original KICKER enclosures by hand. These same full-range boxes would prove to be the beginning of the car-audio enclosure market. Over the next half decade, the company expanded to 80 employees and more than a dozen SKUs. Spencer oversaw the staff, managed production, and created the sales forecasts.
Bob Spencer and Steve Irby (L) pictured during Bob’s retirement get together at KICKER HQ in Stillwater OK.
In the late 80s, cabinet assembly evolved into raw speaker and amplifier production. As KICKER’s product line grew, so did Spencer’s responsibilities as he was promoted from Project Manager to Director of Research and Development. During his tenure, KICKER has become one of the most well-known car-audio manufacturers in the world.
“He loved working with people that are passionate about music,” Irby reflected. “He plays many different instruments, so being a musician myself, we connected on that level. Bob loved putting a band together with the best players, which was his approach to building our R&D department.”
Going forward, Spencer’s responsibilities will be split between KICKER veterans Chanc Bergbower (nearly 25 years at KICKER) and Joe Hobart (17 years). Bergbower assumes the role of Director of R&D/Acoustics, while Hobart has been promoted to Product Line Manager – Electronics.
CONROE, TX (01.18.24) – Tint World Automotive Styling Centers recently continued their expansion in Texas with the opening of the state’s 23rd franchise location in Conroe one month ago.
As Tint World Conroe completed its first month owner Mykel Walker, a serial entrepreneur with 16 years of experience managing luxury car dealerships, provided a recap.
The new Tint World building in Conroe, along with the new HUMMER out front, draw the attention of consumers on the street.
The sparkling showroom, in distinctive Tint World colors, welcomes consumers.
“Our first month was very positive. Members of the community were very pleased to see our new store. As a longtime car enthusiast and automotive professional, I felt it was time to combine my passion for cars with my entrepreneurial spirit. Opening this Tint World franchise was a great choice for me. The leadership and franchise training team at Tint World were first class to get us rolling. I look forward to infusing the accuracy and attention to detail synonymous with luxury vehicles into Tint World’s world-class service offerings in this store” Walker related.
Owner Mykel Walker removing a decal cover when the showroom was coming together.
Larue is shown in the Install bay applying ceramic coating to this vehicle.
The new Tint World serves the greater Conroe area with the national franchise’s premier automotive styling products and services, including premium window tinting, paint protection films, ceramic coatings, car audio, security systems, in-vehicle connectivity, accessories, custom wheels and tires, detailing services and much more.
Robert is working carefully on this window tint installation.
The spacious install area provides ample room to protect high dollar vehicles.
“Window tinting, even in the winter, was a strong seller along with paint protection and ceramic coating activity. As we roll into spring those categories will continue to grow along with the car audio and other categories” Walker concluded.
The Tint World Conroe location utilizes a variety of social media platforms pus Google Maps to create awareness and connect with followers and consumers.
Tint World Conroe, located at 607 FM 3083 Rd W204, Conroe, TX 77301, also serves the Montgomery, New Waverly, Cold Springs, Willis, and Cleveland areas. To book an appointment, request a quote, or find out more about the store and its products and services, call (281) 812-3800 or visit https://www.tintworld.com/locations/tx/conroe-131/.
ARVADA, CO (01.17.24) – Mobile Electronics Specialists of America (M.E.S.A) proudly announces a groundbreaking partnership with ZipRecruiter, a leading online recruitment platform renowned for its cutting-edge AI-matching technology. This collaboration signifies a transformative step forward for MESA’s Member retailers, empowering them to elevate their teams through streamlined hiring processes.
M.E.S.A proudly announces that it’s Members, spread across diverse regions, are actively hiring to meet the growing demands of the 12-volt industry. This partnership with ZipRecruiter is a testament to M.E.S.A.’s commitment to ensuring that Member retailers have access to the best talent pool, driving success and growth throughout the independent 12-Volt retail community.
Key highlights of the M.E.S.A and ZipRecruiter partnership includes:
Streamlined Hiring Processes: The integration of Zip Recruiter’s advanced technology within the M.E.S.A. platform, Jobs.MESADealer.com, enables Members to streamline their hiring processes. This includes efficient applicant tracking, smart candidate matching, and seamless onboarding, ensuring a comprehensive and user-friendly experience.
Innovative AI Technology: ZipRecruiter’s state-of-the-art AI technology is set to transform the recruitment landscape for M.E.S.A. Members. This technology brings skilled professionals to the forefront, contributing to the growth of the 12-Volt industry.
Consolidating Job Opportunities: With over 300 store locations nationwide, this gives the installer or salesperson the ability to find opportunities across the nation in one place MESADealer.com/Dealer-Locator.
Ryan Gunter, Executive Director, expressed excitement about the partnership, stating, “Our mission at M.E.S.A. is to empower independent retailers in the 12-Volt industry. Our partnership with ZipRecruiter aligns with our mission by providing M.E.S.A. Members with unparalleled resources to strengthen their teams and provide the tools to attract top talent in the evolving market.”
PITTSBURGH, PA (01.16.24) – Team Nutz, a very proactive 12volt retailer in the Pittsburg area, will once again exhibit at the MAX Motive World of Wheels at the David Lawerence Convention Center in downtown Pittsburgh Friday – Sunday, January 19th-21st.
Brittany Gaetano and Tatiana Munoz assembling handouts for the event.
Ed Nuttall related “Last night we loaded 24’ and 14’ trailers to drop off at the Convention Center for setup Wednesday and Thursday. The Team Nutz 70’ x 80’ booth will be filled with demo vehicles, tents, show cars, displays, live installations and importantly consumers. Scott from Wheel Pros will be with us and they represent 25 brands including wheels, tires, suspension and truck accessories. We rebuilt our bike and marine displays for the event. Also, we have a new truck we build for Eaton Electric we will show for the first time plus a new wrap for the All Ways Safe truck will be released.”
Scott Olbeter and Andres Sanchez working on gear for installations in demo vehicles.
Blake Paul working on a vinyl wrap for a demo vehicle.
Continuing “When the event wraps thousands of attendees will have seen our products, services and connected with the Team Nutz brand. This is a major investment and we have systems in place to extend the ROI following the event.”
Ben Bjerke working on an installation on another one of the big show demo trucks.
Team Nutz will literally have over 10,000 customized swag items including pens, stickers, tote bags, screw drivers and lanyards to hand out to attendees. Custom QR Codes are affixed to many handouts too. The visibility for Team Nutz from the event will lead to very active days and weeks at the store following the World of Wheels event. Booth tour videos will also be created and utilized to extend the Team Nutz ROI.
66 boxes of various giveaways for the event.
More bins of branding decals to be handed out at the event.
On Friday morning, the first day of the World Of Wheels, students from a number of area high schools will be bused to the David Lawerence Convention Center to spend time on the event floor. “All at Team Nutz have certainly put a lot into pulling off this event. We worked for several weeks preparing for the event and will spend over 3 days to set up. Tear down will take just a few hours. We will put our company and products in front a very large number of people. Literally thousands will go home with some swag with our name on it too. We are looking forward to a successful event at the David Lawrence Convention Center this weekend” Nuttall concluded.
GRAND ISLAND, NE (01.15.24) – The KICKER AMA ArenaCross Series, that expanded to 13 cities in 2024, rolled into the Heartland Events Center in Grand Island on Thursday, January 11th for events Friday and Saturday evenings. The Heartland Events Center is the hub of activities in the 220 acre Fonner Park Complex which was originally constructed to house the Nebraska State Fair.
In recent days extreme winter weather has blanketed much of the US and the midwest. The wind chill temperature was -25 degrees for the KICKER AMA ArenaCross Grand Island event.
“It was extremely cold outside but inside the action on the track was red hot and the enthusiastic attendees were Livin’Loud. We had a display set up in the lobby area and virtually everyone who entered the Heartlands Events Center had to pass by the KICKER setup. We had a selection of KICKER products for all to see and learn about” Lorin Morrell, who orchestrates KICKER AMA ArenaCross events, related.
Continuing “Both nights we were talking to members of the crowd about KICKER. Nebraska is truck country so the KICKER L7T under seat drew a lot of attention. There are a lot of farmers and ranchers in Nebraska and the KICKER PowerBars grabbed attention too. Marine is a growing category in the area along with life style products.”
KICKER was set in the lobby to showcase a wide selection of products when the doors opened.
The Friday night Pit Party got the action started with enthusiast walking the track and meeting riders.
Friday night got started on the track with the Pit Party. Enthusiasts really like walking the track plus talking with the riders and checking out their bikes. Soon after the Pit Party ended riders were flying high over the track mounds and navigating the tight turns through the evening from 7:30 until well after 9PM.
In addition to the action on the track T-shirt were fired into the crowd during race breaks and track maintenance periods. An air cannon fired wrapped KICKER T’s into the crowd. A special T had a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. Crowd members also participated in flag-waving sessions for a chance to win a KICKER Headphone prize.
All through the event riders were racing to cross the finish line 1st.
Lorin Morrell – MADDOG MEDIA presents a KICKER BullFrog prize to the T-shirt toss winner during a break in the action Saturday night. The winner of the Bullfrog was injured earlier in the night as he was an amateur rider on the track.
Concluding Morrell offered “The KICKER AMA ArenaCross crowd in Grand Island was lower than usual but expected due to the weather. As crowd members left for the evenings several stopped at the booth and stated their appreciation for KICKER’s participation in the AMA ArenaCross series.”
The KICKER AMA ArenaCross is Livin’Loud in 2024 and the next 2 events will be in Guthrie OK which is just 33 miles from KICKER’s world HQ in Stillwater. Previous AMA ArenaCross events in Guthrie have been standing room only in the stands. The dates are January 19/20 and 26-28.
12VoltNews.com 