The awards recognize the recipient’s outstanding contributions to the specialty equipment industry over a year-long period
LAS VEGAS (Nov. 8, 2025) – The Specialty Equipment Market Association (SEMA) announced the winners of its coveted Content Creator of the Year, Gen-III Innovator of the Year, and Person of the Year awards. Presented during the SEMA Industry Honors at the 2025 SEMA Show, these awards recognize industry members for their significant and transformative contributions to the automotive aftermarket during the past year.
Person of the Year: Dean Case (Motivo Engineering) An unwavering advocate for SEMA and the Emerging Trends & Technology Network (ETTN), Case played an instrumental role in bridging the gap between aftermarket industry and the Society of Automotive Engineers (SAE) community in 2025.
Person of the Year: Dean Case (Motivo Engineering)
Case was pivotal to the success of the ETTN/SAE student career event at the SEMA Garage, the largest career fair the association has ever hosted. The impact of this event extended far beyond attendance numbers; it also created meaningful connections with students and educators, helping to attract fresh talent into the industry.
Thanks to Case’s contributions, the event brought together a diverse range of experts, actively engaged schools, and was carefully documented through professional videography, amplifying SEMA’s mission to a wider audience.
Gen-III Innovator of the Year: Andrius Liskus (LABA7, UAB) Liskus solved a major barrier in advanced suspension testing: accessibility. High-speed, high-precision damper testing typically requires large, stationary machines with high-voltage, high-amperage power inputs, which limits their use to specialized R&D facilities. With the EMA, or Electromagnetic Damper Test System, Liskus and his team developed a solution that delivers lab-grade performance — up to 7,000 mm/s velocity, 100 G acceleration, and 150 Hz frequency — while running from a standard 110V socket. The system condenses energy using supercapacitors to drive electromagnetic motors efficiently and with precision.
Gen-III Innovator of the Year: Andrius Liskus (LABA7, UAB)
This means cutting-edge damper testing no longer needs to be tied to infrastructure-heavy environments. Race teams, independent developers, and workshops can now run the same level of dynamic testing that was once only available inside OEM labs. The EMA is even transportable, making it viable for on-site testing and trackside diagnostics.
Content Creator of the Year: Westen Champlin The SEMA Content Creator of the Year Award recognizes and celebrates a content creator’s exceptional dedication to enriching automotive culture. This accolade applauds Champlin’s significant impact in shaping a vibrant community and fostering a positive environment among automotive enthusiasts. Garnering over 4 million subscribers on YouTube, 3.8 million followers on TikTok, 2.5 million followers on Instagram, and 3.3 million followers on Facebook, his creative efforts on social media have not only elevated the discourse around automotive passions but have also inspired a deeper appreciation for the art and innovation within the industry.
Content Creator of the Year: Westen Champlin
Continuing through November 7 at the Las Vegas Convention Center, the SEMA Show is the ultimate trade show for aftermarket professionals to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills. For more information, visit SEMAShow.com.
12VOLT CENTRAL STUDIOS (11.08.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.
The 12volt Spin-To-Win Wheel rolled for the 346th time on Friday morning on November 7th. The Wheel landed on the KENWOOD space and the Car Kustom 1 slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.
We will continue reaching out to the winning retailer to let them know the good news. In fact we have the KENWOOD CAX-HL10 wireless charging device in the 12volt Central Studios and ready to ship.
The KENWOOD prize is ready to send to Car Kustom 1.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt industry.
12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY, Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA, Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR, XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA, Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC, Car Stereo Plus in Sumter SC, Audioworks DE in Newark DE, Active Sounds in NC Speed Car Audio in Dallas, Voodoo Customs in Luling LA, BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN, Boosted Build in Warrenton OR, Prodigy Car Audio iManteca CA, Snow’s Auto in Spokane WA and PMC Customs, White Oak PA, InTune in Redmond OR, Tint Wrap Audio Guys in Fresno CA, Ultimate Sounds and Tinting in Chattanooga TN,
MetJoe Auto Electronics in Kenilworth NJ, Pyramid Customs in Fort Worth TX, California Audio in Salt Lake Valley City UT, Sinewave in Grayslake IL, Team Nutz in Pittsburg PA and 3P Off Road in Tomball TX and Next Level Audio in Cadallic MI.
Congratulations to all.
WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, November 14th!!
LAS VEGAS, NV (11.05.25) – The 2025 SEMA Show opened today at the Las Vegas Convention Center, reinforcing its position as the automotive aftermarket’s most influential global business event. Produced by the Specialty Equipment Market Association (SEMA), the Show serves as a launchpad for innovation, partnerships, and growth in an industry that contributes $337 billion annually to the U.S. economy and supports more than 1.3 million jobs.
The Show officially opened with a ribbon-cutting ceremony attended by key leaders, including SEMA President and Chief Executive Officer (CEO) Mike Spagnola, National Hot Rod Association (NHRA) President Glen Cromwell, Las Vegas Convention and Visitors Authority (LVCVA) CEO/President Steve Hill, Fédération Internationale de l’Automobile (FIA) President Mohammed Ben Sulayem, First Congressional District of Nevada Rep. Dina Titus, and SEMA Board Chair Melanie White. Their presence underscores the Show’s global significance and its status as Las Vegas’ longest-running citywide event.
From left: SEMA President and Chief Executive Officer (CEO) Mike Spagnola, Las Vegas Convention and Visitors Authority (LVCVA) CEO/President Steve Hill, SEMA Board Chair Melanie White, Fédération Internationale de l’Automobile (FIA) President Mohammed Ben Sulayem, First Congressional District of Nevada Rep. Dina Titus, and National Hot Rod Association (NHRA) President Glen Cromwell.
“The SEMA Show stands as the global hub for automotive innovation and commerce,” said Spagnola. “It brings together leaders and visionaries to shape strategies that will define the future of mobility and aftermarket growth worldwide.”
Why It Matters As technology accelerates and consumer preferences shift, the SEMA Show provides clarity and confidence for businesses navigating change. From propulsion diversity — ICE, EV, hydrogen, hybrid, and synthetic fuels — to advanced driver-assistance systems (ADAS) and immersive experiences, the Show reflects an industry innovating for the future.
With consumer spending on aftermarket accessories reaching $52.65 billion in 2024, the Show underscores the strength of a sector that continues to thrive and expand globally.
“Every year, the SEMA Show introduces technologies and ideas that transform the automotive landscape,” said SEMA Vice President of Events Tom Gattuso. “From ADAS solutions to alternative propulsion and performance builds, innovation here drives progress across the entire aftermarket.”
Where Innovation Meets Opportunity The SEMA Show is a strategic platform for companies to launch products, forge partnerships, and gain insights into emerging trends. With 2,300 exhibiting brands, including 500 first-time participants, more than 70% of attendees in senior leadership roles, and over 150,000 participants from 140 countries, the Show delivers unmatched access to decision-makers and global markets.
Key business drivers at the 2025 SEMA Show include:
OEM Engagement: Strong participation from Ford Performance, Honda Racing Corp., Mopar/Stellantis, Nissan and Toyota, signals confidence in the aftermarket’s role in future mobility solutions.
Innovation Pipeline: Thousands of new products debut across the campus, including 2,000+ featured in the New Products Showcase, setting the tone for one of the most innovative product cycles in history.
FutureTech Studio: A dedicated space offers hands-on demos, 45+ advanced displays, and 30 vehicles showcasing next-generation technologies.
ADAS Integration: Advanced Driver-Assistance Systems take center stage this year, highlighting the industry’s commitment to safety and technology. Exhibitors are featuring solutions that help shops adapt to evolving vehicle platforms and consumer expectations.
Show-Stopping Builds: From the hundreds of feature vehicles, and the highly anticipated SEMA Battle of the Builders presented by Mothers Polishcompetition, craftsmanship and creativity remain central to the aftermarket’s identity.
Connecting Culture and Commerce On Friday, the Show opens its doors to the public, giving enthusiasts a rare opportunity to experience the industry’s premier trade event. The day concludes with SEMA Fest, an epic celebration blending car culture with live entertainment. Featuring Queens of the Stone Age, The Black Crowes, and Neon Trees, the event creates a unique opportunity for brands to engage enthusiasts and inspire the next generation of builders and consumers.
Beyond live music, SEMA Fest features thrilling motorsports demos and curated car displays, creating an immersive celebration of performance and culture. The event serves as a strategic extension of the Show’s mission to connect passion with business.
Live Coverage for a Global Audience via SEMA Live SEMA is offering a livestream with 31 hours of real-time coverage, giving a global audience access to groundbreaking news, feature car builds, and stories directly from the Show floor. The livestream is available on the SEMA Show Facebook and YouTube pages.
DIAMOND BAR, CA (11.04.25) – Automotive industry professionals and enthusiasts can experience the excitement of the 2025 SEMA Show through SEMA Live presented by AutoZone. With expanded coverage, more storytelling, and shorter segments, SEMA Live will capture the full heartbeat of the aftermarket as it takes over the Las Vegas Convention Center campus Nov. 4-7.
Broadcasting 31 hours of live coverage on YouTube and Meta, SEMA Live will feature breaking news, vehicle unveils, trendsetting products, and signature highlights that can only be found at the SEMA Show. Chris Jacobs will host the action from the SEMA Live studio in Central Hall and be joined by remote reporters Alliyah Becerra, JC Fernandez, and Elija Isra. At just 14 years old and new to SEMA Live, Isra will bring fresh perspective and energy to the broadcast.
“This year, SEMA Live is redefining how the automotive business community experiences the aftermarket’s biggest week,” said SEMA Vice President of Events Tom Gattuso. “Viewers can expect expanded production, new guest appearances, and never-before-seen coverage that will bring every moment of the SEMA Show to life, from the Show floor to the outdoor action zones and beyond.”
WHAT’S NEW FOR 2025
Extended Coverage of SEMA Battle of the Builders Presented by Mothers Polish Audiences will get an even deeper look into the most prestigious build competition in the industry — from the workshops to the final stage. Behind-the-scenes stories, builder interviews, and live reactions will showcase the creativity and craftsmanship that make the competition legendary.
Outdoor Action Cameras — All-Access, All Angles SEMA Live will deploy a full outdoor camera network to capture every burnout, stunt, and live demo happening outside the convention center — from Hoonigan Burn Yard and Horsepower Rodeo to Nitro Circus, OPTIMA Unleashed, and SPARQ.
Faster-Paced Segments and More Floor Coverage This year’s broadcast will feature shorter, high-impact segments that move with the pace of the SEMA Show itself, spotlighting more customized vehicles, more innovation, and more of what fans love most.
Special Guests Viewers can hear directly from industry leaders and legends as they are interviewed throughout the week. Guests include Antron Brown, Chip Foose, Dave Kindig, Jay Leno, and Jim and Mike Ring, to name a few.
The Largest Number of Live Reveals Ever Filmed With more manufacturers and builders choosing SEMA as their launch stage, 2025 will feature the most live vehicle reveals ever captured by SEMA Live. From concept cars to customs, SEMA Live is bringing the magic of first looks to audiences everywhere.
Live Coverage of the SEMA Cruise For the first time, SEMA Live will broadcast the entire SEMA Cruise live from 4-6 p.m. on Friday, capturing the excitement as thousands of the Show’s most iconic builds roll out in front of spectators.
The SEMA Show is the largest automotive trade show in the world, powered by a passionate and innovative community. With more than 2,300 exhibiting brands, including 500 first-time participants, the Show delivers unmatched access to decision-makers and global markets.
Watch the live stream starting Tuesday, November 4, through Friday, November 7, from 9:00 a.m. to 5:00 p.m. PT on the SEMA Show YouTube and Facebook pages.
LAS VEGAS NV (11.03.25) It’s SEMA Show time 2025 November 4th-7th. It’s time for the 12volt Central Studios to showcase the SEMA action from the LVCC in Vegas. The SEMA Show 2025 is such a huge investment for all across the automotive aftermarket industry and definitely including the 12volt industry. 2,000 exhibitors, retailers, distributors and reps will invest very substantially to be onsite in Vegas.
Carl Huntington and Lee Glover in the Heathrow London Airport ready to fly to SEMA. They arrived Saturday night.
The LVCC is 3.2 million ft.² under roof. That’s roughly equivalent to 74 acres spread across several separate large exhibit halls. Last week the 12volt Central Studios made quite a number of posts to showcase exhibitors by spotlighting their booths to make their booths and activities a destination for attendees. See #12voltsema2025 for SEMA Show action.
Team Nutz has big plans at SEMA. Ed Nuttall centers the DIYCustoms.store graphic on the van the crew will drive around Vegas during SEMA.
On Sunday, November 2nd, huge crates were on the floor of exhibit halls as booth were coming together. We encourage all attending the event to have a plan in place so they can maximize their ROI in Vegas. Certainly exhibitors can spotlight new products utilizing the 12voltSTP Tool by just snapping an image and texting it to 318-469-2526 a few words. Presto, we can make a post showcasing those new products.
Distributors can also extend their ROI when meeting with brands in their booths and snapping an image during an appointment to spotlight a product. Distributors too can also utilize the 12volt STP Tool along manufacturers reps to extend their SEMA ROI.
On Sunday, Dave Myers puts subs in the display in North Hall booth 10427.
Retailers on site can also snap images that they can utilize when they get back to their stores to make social media post to create excitement for their products and activities to drive in store traffic.
If today’s web-based digital world, being driven by AI, members of the 12volt industry must work harder than ever to drive consumers into retail brick and mortar stores. Seeing all of the products available at the SEMA show will provide retailers so many opportunities to create excitement in their marketplace. The 12volt industry is no longer just about Car Stereo. With in-vehicle connectivity, interface upgrades, dash cams, vehicle graphics, window tint, in-vehicle lighting and so much more there are so many opportunities brick and mortar retailers must step up to inform consumers to drive the in-store experience.
Let’s all work to extend the ROI from the SEMA Show 2025 to inform and connect with consumers to drive business across the brick and mortar marketplace.
We look forward to seeing all at @12voltnews, @12voltnews.com and in the 12voltBeat Newsletter that goes out to over 4,000 industry members early Monday and Thursday mornings.
The new showcase will unite the industry to develop conversations and highlight what is next with ADAS.
DIAMOND BAR, Calif. (Nov. 2, 2025) – The 2025 SEMA Show is taking Advanced Driver Assistance Systems (ADAS) education to the next level with the ADAS Showcase, the Show’s central hub for cutting-edge knowledge, live demonstrations, and real-world collaboration. From repair pros and modifiers to toolmakers and engineers, the Showcase is a can’t-miss destination for anyone looking to learn more about the fast-changing world of ADAS. The 2025 SEMA Show takes place Nov. 4-7, 2025, in Las Vegas, Nev.
Located in South Hall–Upper, booth #31255, the ADAS Showcase is designed to be high-energy, interactive and packed with takeaways. Attendees will:
Dive into 30-minute expert-led sessions from leading brands, SEMA, and others covering the latest ADAS trends and solutions.
Get hands-on training from equipment providers and trainers.
See live calibration demos with real-world scanning and diagnostics.
Learn proven best practices for setup, environment control, and OEM compliance and standards.
“ADAS technology is not just the future of mobility—it’s the present,” said SEMA Vice President of Events Tom Gattuso. “The ADAS Showcase gives attendees the unique opportunity to learn directly from the engineers, trainers, and experts who are setting the standards for safe and effective vehicle modifications and repairs. Much like the SEMA Show itself, it will serve as a platform for the global industry to connect and have conversations on what’s next for ADAS and how brands, OEMs, and collision repair professionals can maximize opportunities.”
Unparalleled Insights into a Rapidly Evolving Issue
ADAS policy is among SEMA’s top regulatory and legislative priorities, which is reflected by the organization’s investment of staff and financial resources to understand the issue and appropriately amplify the perspective of the aftermarket industry.
SEMA will host two distinct, repeating 30-minute sessions each day at 3:30 p.m., in which the organization’s experts will provide unmatched insights into the regulatory and legislative environment, as well as the technical challenges and opportunities:
Insights from the SEMA Garage on Tuesday, Nov. 4, and Thursday, Nov. 6
Perspectives from SEMA’s Government Affairs team on Wednesday, Nov. 5, and Friday, Nov. 7
Adding to the excitement, the ADAS Showcase will put leading brands on center stage. Senior-level engineers and service experts will be on-site to share exclusive insights into the latest procedures and standards; evolving service information, tooling, and calibration targets; and direct collaboration opportunities between technicians and automakers.
Participating brands include Autel, CarADAS, Bosch, BASF, John Bean, Hunter Engineering, RevvADAS, and Repairify. These market leaders will be presenting cutting-edge sessions, showcasing brand kiosks and demoing equipment. The area will also be supported by the OEM Roundtable and other industry partners.
Education sessions will cover a range of topics, including Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles delivered by the SEMA Garage, The Challenges of Aftermarket Product Development and Vehicle ADAS By Hunter Engineering, Understanding The ADAS Software: Diagnostics, Calibration, and Adjustments led by RevvADAS and Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles, to name just a few.
“By putting OEMs, aftermarket innovators, repair professionals, and modifiers together in one space, the ADAS Showcase bridges a critical gap,” said SEMA Trade Show Director Andy Tompkins. “We’re giving the industry the tools, knowledge, and confidence to stay ahead of rapidly advancing vehicle technology.”
From modification tips and compliance insights to hands-on calibration training, the ADAS Showcase is where innovation meets application, helping today’s professionals unlock new opportunities while keeping safety and accuracy at the forefront.
For more information about the 2025 SEMA Show or to register, visit SEMAShow.com.
12VOLT CENTRAL STUDIOS (11.01.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.
The 12volt Spin-To-Win Wheel rolled for the 345th time on Friday morning on October 31st. The Wheel landed on the CRUX space and the Next Level Audio slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.
We reached out to the winning retailer in Cadillac MI to let them know the good news. Owner Lorenzo Martinez answered the phone and was surprised and then very happy to learn a CRUX Interfacing Solutions product would be headed their way. All in the 12volt industry should check out the company’s great website….nextlvlaudio.com
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt industry.
12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY, Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA, Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR, XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA, Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC, Car Stereo Plus in Sumter SC, Audioworks DE in Newark DE, Active Sounds in NC Speed Car Audio in Dallas, Voodoo Customs in Luling LA, BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN, Boosted Build in Warrenton OR, Prodigy Car Audio iManteca CA, Snow’s Auto in Spokane WA and PMC Customs, White Oak PA, InTune in Redmond OR, Tint Wrap Audio Guys in Fresno CA, Ultimate Sounds and Tinting in Chattanooga TN,
MetJoe Auto Electronics in Kenilworth NJ, Pyramid Customs in Fort Worth TX, California Audio in Salt Lake Valley City UT, Sinewave in Grayslake IL, Team Nutz in Pittsburg PA and 3P Off Road in Tomball TX.
Congratulations to all.
WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, November 7th!!
SHREVEPORT, LA (07.28.25) – Next week the automotive aftermarket focuses on Las Vegas and SEMA 2025. The LVCC is 3.2 million square feet under roof—that’s roughly 74 acres. In addition, all the offsite activities take away from attendees’ time in 12volt exhibitors’ booths.
The 12volt Central Studios has been making posts to spotlight exhibitor booth activities. See #12voltsema2025 for examples. The 12volt Central Studios will continue to showcase SEMA Show activities through the end of the show. With images and a few words, exhibitors can extend the ROI on their large investment in time, energy, and bucks by utilizing the 12voltSTP Tool.
The 12voltBeat Newsletter is another opportunity for exhibitors to extend their SEMA Show ROI. The newsletter delivers fresh industry news Monday and Thursday mornings to over 4,000 subscribers across the 12volt industry. Exhibitors’ SEMA Show recaps can be included.
News reporters walk the beat in their areas to gather and deliver the news of the day. The 12volt Central Studios staff has been walking the beat across the 12volt industry for nearly seven decades. Today, the news is delivered each business day digitally across the U.S. and around the world. In the 12volt industry, world news and music comprise the 12voltBeat.
The 12volt Central Studios launched the 12voltSTP Tool over two years ago. The 12voltSTP Tool makes it easier than ever for industry members to deliver news of their products and activities. With a smartphone, it just takes snapping an image and texting the image, with a few words, to 318-469-2526. Presto! That news could be in the 12voltBeat. There is no charge to receive the 12voltBeat.
Let’s all work to extend the ROI from the SEMA Show 2025 and connect with consumers to drive business across the brick-and-mortar marketplace.
Look forward to seeing all @ 12voltnews.com and in the 12voltBeat.
TEMPE, AZ (10.30.25) – Rockford Fosgate returns to SEMA with an immersive 6,000-square-foot showcase featuring premium audio solutions for aftermarket and OEM vehicles. This curated Rockford Fosgate experience highlights the brand’s commitment to innovation and product excellence, including the debut of the all-new 2026 product line.
Attendees will see a variety of two-and four-wheel vehicles highlighted by Mister Cartoons’ 1963 Ice Cream truck and Chris Pate’s “Lucy” 1970 C10 pickup.
First debuted in 2010, Mister Cartoon’s 1963 International Ice Cream Truck makes its inaugural SEMA floor debut with a newly designed interior highlighting the artist’s latest work. As part of the system’s interior, Rockford Fosgate has worked closely with Mister Cartoon to outfit the vehicle with a new mobile sound stage, part of its new launch debuting at the show. Products from this innovative collection are set to stun attendees with their bold, crisp, and powerful sound quality, exemplifying a groundbreaking achievement for the audio systems leader.
“Our systems are built to bring you the best of both worlds in engineering and performance,” said Wayne Connolly, Director of New Product Development at Rockford Fosgate. “This year at SEMA, we’re raising the bar with our most epic exhibition yet, demonstrating just how versatile Rockford Fosgate’s products can be. We hope every attendee leaves inspired to take their own vehicle’s audio to the next level.”
The Rockford Fosgate booth will highlight 45 years of audio innovation, showcasing live vehicle demos across an incredible range of builds. Including the all-new 2026 Polaris RZR XPS 4, 2026 Polaris RZR XPS, and 2025 Polaris RZR Pro S 4, alongside “Lucy,” a custom 1970 Chevrolet C10 Pickup built by Chris Pate of MTI Interiors. The lineup also features several Harley-Davidson models, including the 2024 and 2023.5 CVO Road Glide ST, a 2019 Road Glide, and the Harley-Davidson Factory Race Team’s 2025 Road Glide.
The booth also highlights Rockford Fosgate’s broad range of mobile, marine, motorsports, and motorcycle systems, offering an inside look at the purpose-driven “we go where you go” mentality and the products that define the brand.
Building on Rockford Fosgate’s legacy of creativity and immersive experiences, the brand will host renowned American illustrator Mike Giant on Wednesday, November 5, for an exclusive live art session from 11 a.m. to 4 p.m. Giant will create a Rockford Fosgate-inspired piece celebrating nearly half a century of innovation, giving attendees a chance to watch his signature artistry come to life in real time.
Rockford Fosgate will be located in the North Hall, booth number 10509. For more information or to schedule an interview with Rockford Fosgate executives on-site, please contact rockford@driven360.us.
SEATTLE, WA (10.29.25) – Firstech, makers of the award-winning DroneMobile connected car and GPS tracking solution, today announced a major update to its desktop web application. The main benefit of this update is giving fleet operators and individuals with multiple vehicles a convenient, desktop-optimized way to instantly check vehicle status and generate critical reports.
Key Enhancements for Fleet and Multi-Vehicle Users
Updated Vehicle Dashboard – Upon logging in, users are instantly greeted with a clean, at-a-glance view of their vehicles and their current status.
Expanded Map View – The new web interface dedicates more space to the map, integrating key new features such as detailed trip data and the ability to view live video streaming from any connected Drone XC Dash Camera directly on the desktop.
New Reporting Suite – DroneMobile users can now pull and export detailed reports about their vehicle health, usage, and safety.
“DroneMobile is the trusted leader in vehicle control, and this release proudly delivers enhanced convenience and control for our fleet customers,” shares Firstech’s marketing director, Justin Lee. “These enhancements will enable our new and existing fleet users to improve productivity by monitorin asset usage, avoid costly maintenance with proactive health checks, and reduce safety risks by eliminating unsafe driving behavior.”
The new DroneMobile web application is now accessible at accounts.dronemobile.com and is available to all subscribers at no additional cost.
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