AMARILLO, TX (02.02.26) – The KICKER Monster Truck Series was Livin’Loud in the Amarillo National Center of Friday and Saturday January 30th and 31st. Lorin Morrell, Maddog_Media, orchestrates the KICKER Monster Trust events and arrived on Thursday for set up activities.
Early Friday Monster Trucks began to park on the event floor.
The National Center seats 10,000 and the arena floor is 45,000 square feet that’s terrific setting for fans to look down on the action on the track. “Several rows of the bleachers were moved back for safety. Once the doors opened the action was non-stop for the 3 Pit Parties that preceded the Monster Truck action on the track” Morrell related.
The Friday evening pre-race Pit Party attracted attendees as soon as the doors opened.
Soon the stands would be filled as a racing action was set to begin.
Fans on the track for the pre Monster truck action Pit Parties viewed the Monster Trucks up close, met the drivers and took photos. For an additional fee fans could also take a ride in a Monster Truck. Bigfoot 4X4x4X, Troublemaker, Veteran, Monster Moose, American Scout and Outlaw Wrangler were top Monster Truck on the schedule.
Fans were ready for the Monster Truck action.
The Saturday night Pit Party had hundreds of fans checking out the rides.
“You could feel the excitement and energy at the event. The area’s audience members get around in trucks, side by sides, boats and golf carts and KICKER offers options for all. When Monster Trucks began flying over cars and doing tricks the cheers rang out and echoed across the National Center” Morrell added.
Flying over rows of cars.
“I also had a surprise visit from Bobby Crawford from JD Glassworks in Lubbock. We have spent time at previous events and they do great work. Super he made the 300+ miles to hook up at the Monster Truck event in Amarillo. On the PA system the audience was totally engaged in track action and there was Livin’Loud branding from Kicker. Looking forward to the next Monster Truck event” Morrell concluded.
SHREVEPORT LA (02.02.26) Delivering Fresh, Positive industry news across the 12volt industry is Job 1 at the 12volt News and the 12volt Central Studios.
These past 32 years went by very quickly in hindsight. In February 1994, we mailed the first 12volt Advertiser which transitioned to the 192 page 12volt News newspaper that weighed 10 tons to mail 20,000 copies when the 12volt News transitioned to digital in 2008. Today, 32 years later, we still put out more fresh industry news than anyone, utilizing digital platforms for web and social media posts.
In 1995 Security was a hot new category.
In today’s world, everything is continually changing. The 12volt industry was founded on music. Music is still very important and the way consumers connect with music, in this continually growing AI and digital world, is extremely important. In-store experiences for consumers in brick and mortar retailer stores is extremely important. Activities of industry members connecting at events and on the road is also extremely important.
The 12volt News grew to 3 sections and 192 pages
12volt Central Studios staff members utilize today’s digital technology to showcase positives across our industry, including in-store, at shows, and with industry members on the road.
Today the 12volt Central Studios delivers the latest news by scanning the QR Code with a smartphone.
As we begin a new year, we will re-double our efforts to deliver fresh news in a very timely manner.
We encourage industry members to utilize the 12voltSTP tool. With a smart phone simply snap an image and txt it with a few words to 318-469-2526. Your company’s positive activities could be spotlighted by the 12volt Central Studios.
A big thank you to all across the 12volt industry from the 12volt Central Studios!!
SHREVEPORT LA (2.01.26) Delivering Fresh, Positive industry news across the 12volt industry is Job 1 at the 12volt News and the 12volt Central Studios.
These past 32 years went by very quickly in hindsight. In February 1994, we mailed the first 12volt Advertiser which transitioned to the 192 page 12volt News newspaper that weighed 10 tons to mail 20,000 copies when the 12volt News transitioned to digital in 2008. Today, 32 years later, we still put out more fresh industry news than anyone, utilizing digital platforms for web and social media posts.
In 1995 Security was a hot new category.
In today’s world, everything is continually changing. The 12volt industry was founded on music. Music is still very important and the way consumers connect with music, in this continually growing AI and digital world, is extremely important. In-store experiences for consumers in brick and mortar retailer stores is extremely important. Activities of industry members connecting at events and on the road is also extremely important.
The 12volt News grew to 3 sections and 192 pages
12volt Central Studios staff members utilize today’s digital technology to showcase positives across our industry, including in-store, at shows, and with industry members on the road.
Today the 12volt Central Studios delivers the latest news by scanning the QR Code with a smartphone.
As we begin a new year, we will re-double our efforts to deliver fresh news in a very timely manner.
We encourage industry members to utilize the 12voltSTP tool. With a smart phone simply snap an image and txt it with a few words to 318-469-2526. Your company’s positive activities could be spotlighted by the 12volt Central Studios.
A big thank you to all across the 12volt industry from the 12volt Central Studios!!
SHREVEPORT, LA (1.29.26) – The 12volt Central Studios offers multiple ways for 12volt industry members to connect across the 12volt community and with consumers while delivering fresh industry news. The Marketing Ball is the latest way. The 12voltSTP Tool, Custom QR Codes and 12volt Central Studios offer easy to use opportunities to connect with industry members and consumers. A SMARTPHONE is all it takes!
With a SMARTPHONE the 12voltSTP Tool works with an image txt, plus a few words, and PRESTO it can happen.
The number is 318-469-2526. The 12volt Central Studios Marketing Ball. Industry members must realize marketing in a 24/7 journey.
This image of Mike Femino in the N&H Eectronics warehouse in Hattiesburg MS shows the KICKER products in stock for their dealers plus spotlights the KICKER brand across the 12volt industry.
In today’s AI driven and social media world it is more important than ever for members of the 12volt industry to connect with industry members and consumers. These activities are more important than ever to drive in-vehicle automotive upgrades awareness and business for brick and mortar retailers. Consumers can’t feel the bass in their chest or appreciate the separation of mid range and highs on a smartphone or laptop. The in-store experience is more important than ever!
The Specialty Marketing Ball is in play with Ryan Hawkin spotlighting RYDEEN products in the Jacksonville FL warehouse.
Sean Davis has the Mid-State Distributing Marketing Ball in place showcasing a XK Glow motorcycle lighting kit.
In person trade and distributor shows are terrific to connect and show new products in one-on-one settings. Trade show and distributor show attendance over the last years has diminished. The 12volt Central Studios can put a company in their own customized booth using the 12voltSTP and deliver the message to the 12volt industry with The 12volt Central Studios Marketing Ball. Industry members must realize marketing in a 24/7 journey.
Please email mike@12voltnews.com for more details to get your company’s ball on play!
TORRANCE, CA (01.30.26) – Rydeen Mobile Electronics, the industry benchmark for safety-focused vehicle technology, has announced it will use KnowledgeFest Las Vegas this February to debut a proprietary product category. The mystery, backed by exclusive patented architecture, offers an expanded direction for the 12-Volt industry. Rydeen is keeping the specific details of the upcoming announcement close to the chest. Show attendees are invited to the Rydeen Booth #1005, where the brand will reveal how their latest patent integrates and creates the new Rydeen category offerings.
Leadership Perspectives on the “New Era”
“Innovation without Integrity is just noise. At Rydeen, we’ve spent our years perfecting the technology that respects the installer’s time while delivering a premium experience every consumer needs,” said Phil Maeda, CEO of Rydeen Mobile Electronics. “This year at KnowledgeFest, we aren’t just showing a new product; we’re creating a new Rydeen category.”
Rex Berfield, a 35-year industry veteran and Rydeen’s newly appointed National Sales Manager, highlighted the business advantage of the unveil. “My mission continues to ensure our dealers have the most definitive solutions to offer,” said Berfield. “This new product supports my ‘sales engine’ strategy for 2026.”
Deep-Dive Training with our Gurus
To complement the unveiling, Rydeen will host two high-impact training sessions at the Paris Resort & Casino. Our sessions offer an opportunity to interact with our gurus and experience Rydeen’s product lineup.
Session 1: Integrations: Digital Mirrors & The Safety Advantage Gurus: Ruben T. & Johnathan G. When: Feb. 4, 2026 (Day 2), 4:15 PM – 5:15 PM Where: Palace #6
Session 2: Integrations: Digital Mirrors & The Safety Advantage Gurus: Johnathan G. & Ruben T. When: Feb. 5, 2026 (Day 3), 10:00 AM – 11:00 AM Where: Palace #6
Experience the Mystery
KnowledgeFest attendees are encouraged to visit Booth #1005 to witness our new technology, innovation, and category launch; Rydeen remains dedicated to the 12-Volt industry through superior engineering.
SHREVEPORT, LA (1.29.26) – The 12volt Central Studios offers multiple ways for 12volt industry members to connect across the 12volt community and with consumers while delivering fresh industry news. The Marketing Ball is the latest way. The 12voltSTP Tool, Custom QR Codes and 12volt Central Studios offer easy to use opportunities to connect with industry members and consumers. A SMARTPHONE is all it takes!
With a SMARTPHONE the 12voltSTP Tool works with an image txt, plus a few words, and PRESTO it can happen.
The number is 318-469-2526. The 12volt Central Studios Marketing Ball. Industry members must realize marketing in a 24/7 journey.
This image of Mike Femino in the N&H Eectronics warehouse in Hattiesburg MS shows the KICKER products in stock for their dealers plus spotlights the KICKER brand across the 12volt industry.
In today’s AI driven and social media world it is more important than ever for members of the 12volt industry to connect with industry members and consumers. These activities are more important than ever to drive in-vehicle automotive upgrades awareness and business for brick and mortar retailers. Consumers can’t feel the bass in their chest or appreciate the separation of mid range and highs on a smartphone or laptop. The in-store experience is more important than ever!
The Specialty Marketing Ball is in play with Ryan Hawkin spotlighting RYDEEN products in the Jacksonville FL warehouse.
Sean Davis has the Mid-State Distributing Marketing Ball in place showcasing a XK Glow motorcycle lighting kit.
In person trade and distributor shows are terrific to connect and show new products in one-on-one settings. Trade show and distributor show attendance over the last years has diminished. The 12volt Central Studios can put a company in their own customized booth using the 12voltSTP and deliver the message to the 12volt industry with The 12volt Central Studios Marketing Ball. Industry members must realize marketing in a 24/7 journey.
Please email mike@12voltnews.com for more details to get your company’s ball on play!
PITTSBURGH, PA (01.28.26) – Team Nutz, a very proactive 12volt retailer in the Pittsburg area, had a very strong showing at the 65th Annual World of Wheels at the David Lawerence Convention Center in downtown Pittsburgh January 23-25. This year Team Nutz had an even larger footprint than at the 64th Annual World Of Wheels. The massive snow event across the US prompted the last day, Sunday, to be cancelled. Team Nutz has been on the World of Wheels event in Pittsburg since 2003.
Attendees were welcomed to the very large Team Nutz booth to see a large selection of demos and displays.
The Fuel Required booth was also packed throughout the event.
The Team Nutz 70’ x 90’ booth was filled with demo vehicles, tents, product displays, live installations and importantly attendees. Several demo vehicles were experienced by attendees in the passenger seat non-stop every hour of the event.
Also new this year was a sister company Fuel Required with a very large space that spotlighted 20 classic vehicles plus a dozen more Team Nutz demo vehicles. This year a booth was set up spotlighting Women Of The Show Car World. Nina Nuttall’s decked out Jeep with ‘I’m Trash’ on the license plate was in the special booth.
Attendees are lined up to scan QR Codes, pick up swag and a Team Nutz T-shirt.
Nina Nuttall’s ‘I’m Trash’ Jeep in Women of the Show Car World booth.
Ed Nuttall, for Team Nutz, stated, “The attendance this year was reported to approach 20,000 and members of the crowd were really interested automotive enthusiasts. We had literally over 10,000 customized swag items including pens, stickers, screw drivers and lanyards to hand out to attendees. To drive engagement this year we printed custom QR Codes on handouts, graphics on banners and more to connect consumers with our website and DIY-Store along with Instagram, Facebook and Google platforms. We have tracked hundreds of QR Code scans and we gave out 600 custom Team Nutz T Shirts. Already we are blasting out responses and a load of social media posts highlighting action from Team Nutz from the event.
After completing his presentation to the 1600 high school students, Ed Nuttall pictured in the aisle, held up his phone as all of the students yelled “TEAM NUTZ”!!
This entry welcomed all to the Fuel Reuired area on the show floor.
Continuing, Nuttall relayed “On Friday morning area high school high students were bussed to the Convention Center. We met with 1600 high school students in an upstairs meeting room before the World Of Wheels opened where we highlighted our automotive upgrades they could check out in our booth plus potential career opportunities in the automotive industry.”
“All at Team Nutz and our partners certainly put a lot into pulling off this event. Our staff of 15 worked for over 3 days to set up our booths. We put our company and products in front a very large crowd reported to have topped 20,000. Literally thousands will go home with some swag with our name on it too….many memories too. I think the World Of Wheels will once again drive business going forward. We look forward to more big events at the David Lawrence Convention Center in the coming years” Nuttall concluded.
ANAHEIM, CA (1.27.26) – PowerBass was on site at the AMA SuperCross event at Angel Stadium in Anaheim on Saturday January 24th in the Privateer Paddock Booth. Erik Harbour, along with Juan Quintana and PowerBass models Jordan, Amanda and Serra were set up in the large booth that attracted a lot of traffic at the family friendly event. PowerBass sponsored the Privateer Paddock area and had a display set up underneath the large tent.
Action on the track at Angel Stadium kept the crowd cheering.
The Monster Energy AMA SuperCross Round A2 at Angel Stadium in Anaheim took place in front of a sold out crowd. The consumer event was on the grounds adjacent to the stadium where many people also enjoyed the vendor booths. Attendance at SuperCross events across the country continues to grow.
In the Privateer Paddock booth, PowerBass had a lot of products on display.
The PowerBass XL-PS200 Bluetooth speaker pods are natural for bikes.
PowerBass models Jordan, Amanda and Serra headed out with some more swag for attendees.
Erik Harbour, PowerBass VP, related “We were back at the event in Angel Stadium again this year for the two evets and the turnout was terrific at both events.. We want to do as much as we can this year to maximize PowerBass’s presence at these events that provides so many branding opportunities for us.”
Continuing “The PowerBass Bluetooth product category was a huge hit as PowerBass did live Instagram posts to find winners for product giveaways in the booth during the day. Attendees were checking out the e-bike giveaway and the XL-PS200 Bluetooth speaker pods as well entering to wins prizes. Scanning the QR Code was another way to win prizes. The winners wore their PowerBass lanyards with big smiles walking around the event. We had tunes rockin’ in the booth too.”
12VOLT CENTRAL STUDIOS (1.24.26) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.
The 12volt Spin-To-Win Wheel rolled for the 354th time on Friday morning on January 23rd. The Wheel landed on the JVC space and the HeathMoore Interiors slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.
We will continue to reach out to Heath Moore in Kingwood TX to let him know the JVC prize will be headed their way.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt industry.
12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD, Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY, Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA, Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR, XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA, Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC, Car Stereo Plus in Sumter SC, Audioworks DE in Newark DE, Active Sounds in NC Speed Car Audio in Dallas, Voodoo Customs in Luling LA, BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN, Boosted Build in Warrenton OR, Prodigy Car Audio iManteca CA, Snow’s Auto in Spokane WA and PMC Customs, White Oak PA, InTune in Redmond OR, Tint Wrap Audio Guys in Fresno CA, Ultimate Sounds and Tinting in Chattanooga TN, MetJoe Auto Electronics in Kenilworth NJ, Pyramid Customs in Fort Worth TX, California Audio in Salt Lake Valley City UT, Sinewave in Grayslake IL, Team Nutz in Pittsburg PA and 3P Off Road in Tomball TX, Next Level Audio in Cadallic MI and Sound Master in Roswell GA and JA Electronics in Florida City FL, Island Audio and JRS_Security.
Congratulations to all.
WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, January 30th.
TORRANCE, CA (1.23.26) – Rydeen Mobile Electronics, a global leader in advanced vehicle safety and solution-based technologies, is proud to announce the promotion of Rex Berfield to National Sales Manager. This strategic appointment marks a new commitment in Rydeen’s mission to jump-start a new era of brand growth, sales organization and market leadership.
With over 35 years of deep-rooted experience in the 12-volt sector, Berfield brings an experienced track record of managing large-scale manufacturing and distribution networks. Previously serving as Strategic Sales Manager, his promotion to a national leadership role reflects Rydeen’s commitment to the 12-Volt industry and accelerating market penetration within established and emerging sales channels.
Rex Berfield
“Rex’s profound understanding of the mobile electronics landscape is an important asset that aligns perfectly with our high-intensity growth plans,” said Phil Maeda, CEO of Rydeen Mobile Electronics. “By elevating Rex to our National Sales Manager, we are installing a proven architect of sales networks who understands how to translate cutting-edge technology into tangible value for our partners and consumers nationwide.”
In his expanded role, Berfield will oversee Rydeen’s national sales initiatives; focusing on solidifying the existing sales network and building new communication frameworks. His primary objective is to eliminate market friction and ensure Rydeen remains the definitive choice for vehicle safety and driver-assist solutions.
“I am honored to lead Rydeen’s national sales efforts at such a perfect moment for the brand,” said Rex Berfield. “Our focus is on constructing a “sales engine” that empowers our existing dealer network and delivers responsive, customer-first solutions. We are not just selling products; we are engineering a safer driving experience through innovation.”
Berfield’s promotion is effective immediately as part of Rydeen’s broader strategy to enhance internal capability and mentor the next generation of industry leaders.
12VoltNews.com 