ORLANDO, FL (11.05.24) – VOXX Electronics Corporation is thrilled to announce the debut of 30 new and advanced VIPER and AVITAL systems at the 2024 SEMA Show, running from November 5-8 at the Las Vegas Convention Center. This groundbreaking launch includes 17 VIPER systems and 13 AVITAL systems, showcasing significant advancements in VOXX’s aftermarket security and remote start offerings. Visitors are encouraged to visit VOXX’s North Hall Booth #10809 for an exclusive look at these cutting-edge systems.

Highlights for the new product lines feature substantial advancements, with VIPER systems introducing a complete redesign of remote controls, while AVITAL systems showcase an updated, streamlined design for an improved user experience. In addition, the all-new product hardware includes modules, transmitters, and antennas across both lines, all featuring the latest in design and functionality.
Key New Product Highlights:

• New VIPER Transmitters – sleek, compact, and cutting-edge. These transmitters deliver premium control in a streamlined form, fitting comfortably in your hand or pocket. Experience VIPER’s trusted performance with a fresh, modern design that complements any lifestyle.
• New Long-Range Two-Way Color OLED Remote System – Designed for durability and visibility, this system features an extended range of up to three miles, delivering unmatched reliability.
• New Packaging and Branding Design – Modern design elements unify the VIPER and AVITAL families, enhancing customer appeal and in-store presence.

Select models, including the VIPER 3103V and 3108V, are already shipping, with the remaining lineup to roll out in phases over the next few months.
New Displays Now Available for Pre-Order

Retailers can now pre-order VOXX’s latest product displays, designed to engage customers and support sales. The displays are available in countertop/wall-hanging and stand-up versions, allowing for the placement of up to 7 physical transmitters, and customizable with security or remote start graphics.
Quote from Aron Demers, Senior Vice President of VOXX Electronics Corporation

“This launch represents one of the most highly anticipated lineups we’ve introduced to date,” said Aron Demers, Senior Vice President of VOXX Electronics Corporation. “With the complete redesigns and enhancements we’ve made across both the VIPER and AVITAL lines, we’re meeting the evolving demands of today’s consumers and driving forward innovation in the security and remote start markets. We’re thrilled to showcase these advancements at the SEMA Show and give attendees an inside look at the next generation of VOXX systems.”

Don’t miss the opportunity to explore these latest innovations at the VOXX Electronics booth, North Hall #10809, where our team will be on hand to demonstrate the future of automotive security and convenience.

For more information about VOXX Electronics Corporation and its range of automotive aftermarket solutions, please visit voxxelectronics.com

LAS VEGAS, NV (10.04.24) – Sunday was windy as there was action across the LVCC, outdoor parking lots and on the strip for the SEMA Show set up. The 12volt industry’s nearly 4 dozen exhibitors, part of the 2400 exhibitors, are concentrated in the LVCC North Hall. From the 12volt Central Studios staff members are working to showcase the activities of those exhibitors to extend the ROI of their very significant investments.

Below are several examples of exhibitors setting up in the North Hall. In Kicker’s large booth new Premium Marine models will be unveiled along with down-firing loaded sub enclosures for on the road applications. The Slammer Camaro will be in the booth along with a KICKER Touring Bike, a ’25 Can Am Defender, a Polaris RZR and Warhorse Bronco.

PowerBass will showcase a wide variety of car, marine and portable products. The Zams Audio and Maharaj Customs ’69 Camaro is a knockout loaded with PowerBass Pro Audio 3XL Series subs and PBX amplifiers. All across the North Hall will want to come check it out.

Team Nutz is a very proactive retailer in the Pittsburg marketplace. They have a 7 member team to work across the SEMA Show. For the team members to get around Las Vegas they rented a large white cargo van. Extending the Team Nutz creativity they brought custom logo decals they placed on the van spotlighting the company’s diycustoms.store.

These images are just a few action shots supplied by industry members who utilized the 12voltSTP Tool.

To see posts so far check out #12voltsema.

The 12volt STP Tool makes it easier than ever to showcase a company’s positive activities and products. Snap and Txt an image… PRESTO your company’s positive news and activities could be in the news. 318 469 2526 is the number. With the advent of social media, Facebook and Instagram platforms became key vehicles to deliver information and news. The fact remains people still need, and look forward to, receiving positive news. That is also true for the business realm that includes the 12volt Industry.

A big 12volt Central Studios Thank you to Jeremy Wynn for the KICKER booth image, Erik Harbour for the PowerBass booth image plus the Team Nutz Crew and all others who utilized the 12voltSTP Tool from Vegas.

Visit semashow.com for more.

12VOLT CENTRAL STUDIOS (11.02.24) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.

The 12volt Spin-To-Win Wheel rolled for the 295th time on Friday morning on November 1st. The Wheel landed on the CRUX space and the Finishline Shop slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

We reached out to the lucky winning in Maple Shade NJ to let them know a  CRUX prize will be headed their. Had a very nice conversation with Jeremy Bloomquist who looks forward to receiving the CRUX Interfacing prize.

The Finishline Shop has 2 locations in New Jersey and does great aftermarket upgrades. One of their projects is headed on a trailer to be spotlighted in a Metra booth at the SEMA Show. 

The fully customized 2023 Chevy Silverado 1500 Crew Cab equipped with the latest products Metra products, including top-of-the line audio systems, advanced wiring solutions and LED lights will light up SEMA 2024.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, THINKWARE, Race Sport Lighting, EBS Audio, King Boxes, Python, Lids-On-Demand and Massive Audio. 12volt News $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA and Jam City Pros in Caddo Mills TX.

Congratulations to all.

WTF… Where’s The Fun……On the next spin of the 12volt Spin-To-Win Wheel 296 on Friday, November 8th.

LAS VEGAS, NV (11.01.24) – Sony Car Audio will host sponsored professional race car drivers Ryan Preece (NASCAR) and Dylan Hughes (Formula Drift) in their booth #10325 at the annual SEMA Show, held at the Las Vegas Convention Center from November 5th to 8th, 2024.

Preece, driver of the Stewart Haas #41 NASCAR Ford Mustang Dark Horse, and Hughes, Formula Drift driver of the Royal Purple/Permatex #129 BMW, will attend the show and sign autographs for attending fans in the Sony Car Audio booth #10325 in the Las Vegas Convention Center North Hall from 1:00 PM to 2:00 PM on Thursday, November 7th, 2024.

Both drivers are avid performance car enthusiasts both on and off the track, and enthusiastic Sony Car Audio fans that use the products in their rides. The racers have been sponsored for several years and have even sported custom Sony livery.

The driver autograph signing will headline an exciting booth displaying a stunning customized 1966 Pontiac Catalina called “Big Cat,” built by longtime Sony custom show car builder John Wargo of The Custom Shop out of Flanagan, Illinois. The Catalina features a full Sony Car Audio system, showing off the Sony XAV-AX8500 and Sony GS speakers, amplifiers, and subwoofers.

A rare 2024 Ford Mustang Dark Horse will also debut in the booth. Owned by GoFast Solutions, Sony’s authorized car audio distributor for New England, it sports a fully OEM integrated Sony Mobile ES audio system built by B.J. Curcio of Broken Silence Custom Car Audio in Greenwich, Connecticut. The system rocks loud and clear when you want to switch to your favorite tunes instead of soaking up the impressive sound of the 5.0L Coyote V-8 engine and Borla exhaust in this high-tech track-capable daily driver.

Sony’s Tech Team will be on-site to demonstrate the products and answer questions about them, finding Sony products locally, and even becoming a Sony authorized retailer during the show.

You can see the cars and meet the drivers at the Sony Car Audio booth #10325 at the SEMA Show, or you can contact your local authorized Sony Car Audio retailer for more information on these exciting products.

LAS VEGAS, NV (10.30.24) – Stetsom, a leader in high-performance car audio from Brazil, is proud to announce its participation in the SEMA Show 2024 from November 5-8 at the Las Vegas Convention Center, North Hall. As we celebrate our 35th anniversary, Stetsom is bringing an array of new products and innovations to this premier automotive event.

Stetsom has earned a reputation as Brazil’s leading car audio brand and a significant global player, exporting to over 60 countries. Our products, known for their high power in compact sizes, are proudly manufactured in Brazil, combining advanced digital technology with powerful output. This commitment to quality and innovation has positioned Stetsom as the fastest-growing car audio brand in the U.S. in 2024, solidifying our strong presence in the market.

New Product Highlights for SEMA 2024:

Bravo Bass Flex Line: This series offers high stability with power options of 3,000W or 8,000W, designed to perform efficiently across a range of impedances from 0.5 to 2 ohms. These amplifiers are perfect for enthusiasts seeking powerful bass with flexibility.

LED Control Devices: For those looking to enhance their visual experience, our new line of LED control devices allows users to create customizable lighting effects, bringing an extra layer of personalization to car audio setups.

DSP Models with Smartphone Control: Our latest DSP (Digital Signal Processor) models can be controlled via a smartphone app, providing users with precise tuning and customization options directly from their mobile devices. This feature simplifies the setup process and enhances the overall user experience.

We’re also bringing more than 20 specialists directly from our Brazilian factory to engage with attendees and showcase these new technologies. Our team will be available to answer questions, provide demonstrations, and discuss how these products can enhance audio systems for both enthusiasts and professional installers.

Stetsom’s participation at SEMA is more than just a showcase—it’s a celebration of our journey, our technological advancements, and our commitment to delivering top-notch car audio solutions worldwide.

For more information, please feel free to reach out directly. We look forward to connecting with you to provide further visibility for Stetsom.

Visit stetsomstore.com for more.

DIAMOND BAR, CA (10.30.24) – The 2024 SEMA Show begins in high gear with its annual Kickoff Breakfast, a long-standing tradition that unites the global automotive aftermarket community for a gathering that will set the direction of the market for years to come. Held on the opening day of the Show, Tuesday, Nov. 5, at the Paradise Event Center in the Westgate Las Vegas Resort & Casino, the Kickoff Breakfast will welcome hundreds of exhibitors and attendees from around the world to celebrate the innovation and passion that drive the industry forward.

Hosted by Jarod DeAnda, this year’s Kickoff Breakfast celebration will feature the presentation of several New Product Awards, recognizing cutting-edge introductions that have made significant contributions to the automotive aftermarket industry. The awards highlight the creativity, ingenuity, and technical advancements of companies dedicated to shaping the future of automotive technology and design. The winners of Manufacturer of the Year and Channel Partner of the Year will also be announced.

The Kickoff Breakfast serves as the start of SEMA Week, focused on building connections, relationship-building, and discovery. Throughout the SEMA Show and nightly events, attendees will have opportunities to collaborate, share knowledge, and foster new partnerships that will shape the future of the industry.

“The Kickoff Breakfast is one of the most anticipated events each year, offering a chance for prominent automotive community members to come together and celebrate what makes our industry so unique — the relentless drive to innovate and improve,” said SEMA Vice President of Events Tom Gattuso. “With an incredible lineup of awards and two major figures in car culture, this year’s breakfast will be a fitting start to the Show.”

Attendees will also be treated to a special conversation between Jay Leno, renowned comedian and car enthusiast attending his 20th SEMA Show, and popular automotive influencer Tavarish. The two will discuss their shared love for automobiles, observations about the industry, and the evolving landscape of car culture in a lively and engaging exchange.

The Kickoff Breakfast will set the tone for the Show, which will feature incredible builds, new product launches, exhilarating motorsports demos, and networking opportunities for professionals across all sectors of the automotive aftermarket.

All credentialed SEMA Show attendees can register to attend the breakfast free of charge.

The SEMA Show is one of the largest trade shows in the world, powered by a passionate and innovative community. The 2024 Show is receiving more industry support than it has seen in years, with more than 2,400 exhibitors — and 580 first-time exhibitors — projected to display their latest products and services to thousands of attendees and media.

To learn more about the 2024 SEMA Show or to register, visit SEMAShow.com.

DIAMOND BAR, CA (10.29.24) – The Specialty Equipment Market Association (SEMA) is bringing motorsports action to the 2024 SEMA Show, Nov. 5-8 at the Las Vegas Convention Center. Attendees can experience high-octane outdoor activations and immersive experiences that will showcase the industry’s high-performance products, iconic vehicle builds, and freestyle motocross in action.

Spanning millions of square feet of indoor exhibit space, the 2024 SEMA Show will spill outside of the halls and into the parking lots. Live drifting performances, product demonstrations, and hands-on experiences will encompass the outside grounds, offering Showgoers a sensory-rich experience that exceeds traditional trade show norms.

“Our goal is to deliver memorable experiences that facilitate discovery, connection, and engagement,” said SEMA Trade Show Director Andy Tompkins. “Attendees can expect new attractions and activations, along with the same tire smoke, jaw-dropping performances, and electrifying displays that have become hallmarks of the Show.”

The SEMA Show is one of the largest trade shows in the world, powered by a passionate and innovative community. The 2024 Show is receiving more industry support than it has seen in years, with more than 2,400 exhibitors — including more than 580 first-time exhibitors — projected to display their latest products and services to thousands of attendees and media.

Below is a sampling of outdoor activations in store across the campus during Show hours:

Battle of the Builders
Booth #81218, Silver Lot (outside of Central Hall)
Now in its 11th year, the industry’s leading vehicle competition heads outside and provides a platform for builders to showcase their skills. The program recognizes class champions in four categories — Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and Young Guns – and an overall champion.

This unique program helps attendees and millions following the action online, spot trends and see the latest techniques of some of the world’s most influential builders. The action unfolds throughout the week.

Horsepower Rodeo
Booth #73000, Diamond Lot (adjacent to West Hall)
The Horsepower Rodeo will unite the biggest automotive internet stars and top professional drivers from around the world, delivering thrilling, tire-shredding action to a live audience.

Nitro Circus
Booth #84050, Silver Lot (outside of South Hall)
Nitro Circus will showcase an electrifying demonstration featuring renowned Freestyle Motocross (FMX) athletes Keith Sayers, Luke Dolin, Willie Elam, Kieran Ursua, and more, who are set to push the boundaries of what’s possible in action sports. Nitro Circus and SEMA have enjoyed a long-standing partnership, thrilling fans for the past 10 years. This year’s high-octane display will be no exception, giving fans a taste of the adrenaline-packed experience Nitro Circus is famous for.

OPTIMA Unleashed
Booth #84380, Bronze Lot (outside of South Hall)
The attendee-favorite OPTIMA Village returns to the SEMA Show with a new-for-2024 activation called OPTIMA Unleashed. The full-throttle experience will feature finely tuned engines roaring to life, the exhilarating scent of burning rubber filling the air, and the heart-pounding excitement as high-performance cars push their limits.

Nearly 100 vehicles will gather at OPTIMA Unleashed on Tuesday to be part of the OPTIMA Ultimate Street Car Invitational (OUSCI), where they will be judged on the construction and modifications that enhance the look, performance, or functionality of a stock vehicle while maintaining or enhancing the daily drive comfort features and accessories. Following the close of the SEMA Show on Friday, the OUSCI vehicles will roll out of the Bronze Lot to complete their road rally to Las Vegas Motor Speedway, where the remaining autocross and road course segments of the overall competition will be completed on Saturday, Nov. 9.

Ride With Us
Booth #72000, Diamond Lot (adjacent to West Hall)
Ride With Us will provide attendees free 30-minute introductory motorcycle riding experiences designed for anyone who’s thought about or wanted to try riding a motorcycle but hasn’t yet. The company provides everything needed, including riding gear, to experience the thrill of two wheels.

RWB Live Build
Booth #81290, Silver Lot (outside of Central Hall)
In partnership with 503 Motoring and the SEMA Show, Akira Nakai of RWB (aka Rauh Welt Begriff) Fame will build a 2007 Porsche 997.1 GT3 into his latest work of automobile art. This will be the first GT3 outside of Nakai’s personal car in Japan that will get the RWB wide-body treatment. This will be a LIVE and in-person build taking place in the Silver Lot. This feature area will also include other well-known RWB Builds and their owners for an interactive experience and opportunity to learn more about all things RWB.

Shell Performance Unbound
Booth #80001, Silver Lot (outside of Central Hall)
At the Shell V-Power NiTRO+ booth, Show attendees can get up close and see the #22 Shell-Pennzoil Ford NASCAR and experience the thrill of what it’s like to drive a race car in one of the race simulators. The all-new V-Power NiTRO+ Performance experience will feature Shell’s scientists discussing Shell’s premium gasoline.

Attendees can complete the Passport game, available only at the Shell V-Power NiTRO+ booth, to have a chance to win a drifting experience with the RTR Motorsports professional drivers powered by Shell Fuel. There will also be a chance to win fantastic prizes and giveaways throughout the week. Don’t forget to tag Shell on social media and be sure to follow the action using the hashtag #ShellVPower.

Across the campus, attendees can also see the latest builds and rigs creating one of the world’s greatest displays of vehicles, including those dedicated to Overlanding.

To learn more about the 2024 SEMA Show or to register, visit SEMAShow.com.

EDMOND, OK (10.28.24) – Petra Industries hosted its Beats & Bites Event at The Petra B2B Store. It provided area car audio dealers and installers an opportunity to network with their peers and get exclusive, event-only discounts on Pioneer and other car audio products. In addition to receiving an event T-shirt and Pioneer swag, the 40 attendees also got an up-close and personal look as Pioneer unveiled its newest head unit – the DMH-WT6000NEX – as well as two others – the DMH-W3000NEX and DMH-2000NEX. Michael Merryfield, Pioneer Midwest Director of Sales, was on hand to do the unveiling.

“I had an amazing time attending Petra Industries’ Beats & Bites event in Oklahoma,” said Merryfield. “All the dealers I spoke to were excited about the 3 new models Pioneer was showcasing. Petra also ran amazing promos on all Pioneer head units, speakers, and amps. The dealers and installers took advantage of the special pricing and loaded up to be ready for Black Friday sales. Overall, it was very beneficial for everyone to get face to face time.”

Petra Industries is the exclusive distributor of Pioneer car audio products for the states of Arizona, Colorado, New Mexico, Oklahoma, and Utah. In September, Petra and Pioneer held a new product training webinar on the DMH-WT6000NEX. October’s Beats & Bites provided an in-person opportunity to ask questions and learn even more about the new lineup of head units from Pioneer.

“The Beats & Bites event was an incredible experience, bringing together our partners and dealers for meaningful, face-to-face interactions,” said Ed Lacy, District Manager of Outside Sales and The Petra B2B Store Manager. “The excitement around Pioneer’s new models, especially the DMH-WT6000NEX, was electric. Dealers took full advantage of the exclusive promotions, stocking up on Pioneer head units, speakers, and amps to gear up for the busy holiday season. It’s events like these that strengthen relationships and set everyone up for success.”

The Beats & Bites Event also provided area dealers and installers an opportunity to show off their customized vehicles that showcased Pioneer car audio setups as well as win prizes.

Visit petra.com for more.

HOLLY HILL, FL (10.24.24) – Heise LED Lighting Systems by Metra Electronics will display new vehicle lighting and accessories at this year’s SEMA show. On display will be an assortment of new chasing ambient interior accent lighting, a chasing 12V power injector, solder-on adapters, accent light covers, and more. Show visitors can see these products from November 5th to 8th at the Las Vegas Convention Center at Metra’s main booth, #10439, in the North Hall and at its off-roading and powersports booth, #24743, in the Central Hall.

Chasing Ambient Interior Lighting
Four new chasing ambient interior lighting expansion packs will be at the booth that quickly and easily expand the Heise LED ambient lighting system in the interior of any vehicle. These sets all work with the Heise Connect chasing controller (HE-CHASE-CB), sold separately, allowing users to control their lighting via the free downloadable Heise Connect mobile app for smart devices. Four new chasing LED expansion packs are available:

• 36″ Ambient strips 2-pack (HE-AMB-STR)
• Ambient footwell lights 2-pack (HE-AMB-FWL)
• Ambient door pocket lights 2-pack (HE-AMB-DPL)
• Ambient door handle lights 2-pack (HE-AMB-DHL)

Chasing LED 12V Power Injectors
The HE-CHASE-PIH is a package of four 12-volt power injectors that make it possible to install Heise LED chasing lighting kits as a single loop of LED lights that encircle the entire vehicle and control it all from one Heise Connect chasing controller. Simply add one of the power injectors in line with the LED strip installation every 15 feet or every 16 rock lights. This will increase the length, eliminating the problem of splitting the installation to either side of the vehicle. These
power injectors work cohesively with all Heise chasing LED lighting, including strip lights, rock lights, tube lights, wheel rings, lightbars, cube lights, underglow kits, and grille lighting kits, as part of the Heise Connect Universe (HCU).

Solder-On Adapters
New 4-packs of Heise Connect solder-on adapters will be introduced, allowing installers to customize and expand chasing LED installations using their existing controller. They can extend

Heise LED lighting by connecting one of these adapters at the end of an LED strip or in-line at any point in the harness by simply cutting the strip or extension cable connector, soldering the adapter’s male and female connectors, and inserting wiring for a Y adapter, rock light, or other Heise lighting product. Four new options are available:

• Chasing, works with HE-CHASE-CB controller (HE-CHASE-4PT)
• Low voltage chasing, works with HE-CHASELV-CB controller, not compatible with HE-CHASE-CB (HE-CHASELV-4PT)
• RGB, works with HE-RGB-CB controller (HE-RGB-4PT)
• RGBW, works with HE-RGBW-CB controller (HE-RGBW-4PT)

Accent Light Covers
New black (HE-RLC-4B) and white (HE-RLC-4W) rock light cover 4-packs will be shown at SEMA that can be positioned to divert light downward for accent lighting or to diffuse the strength of the light when direct lighting is not needed. They are made from durable molded plastic that boasts high impact strength to ensure lasting performance, and stainless steel mounting hardware is included. These covers are compatible with Heise LED rock lights, and are installed easily over the existing lights, so drilling additional holes to mount them on a vehicle is unnecessary.

More product details are available at MetraOnline.com or by contacting a Metra Sales Representative.

MUSWAY KIA TOUR (10.23.24) – Friday, October 18th, wrapped the third week the Musway KIA was rolling down the East Coast with Joseph Norton at the wheel making dealer stops. During the road trip the Musway KIA made stops with dealer accounts scheduled by area rep firms and existing dealers. The first 2 weeks of the road trip members of the Real Performance Marketing team John Gray and Scott Hochmuth were in the co-pilot seat… one week each.

Week 3 began Monday with a visit at Xtreme Concepts in Albertville, AL as a follow up to a meeting with the dealer at the Car Audio Championship in Birmingham. Prashant Patel is a Musway dealer and plans to expand his Musway products after hearing the Musway KIA demos in Birmingham.

On Tuesday Norton connected with Nelson Pierantoni, Tri-Star Marketing, who is the Florida area rep. Their first stop was to see Dean and Fernando at 5 Star Car Stereo in Clearwater. Dean and Fernando were at the Car Audio Championship in Birmingham and Joseph set plans to visit their store.”The meeting was very informative and it was terrific for us to see the facility where they produce their social media posts” Norton related.

The next stop was at Evolution Garage in Eustis Florida for a meeting with owner, Justin Vaughn. “Nelson arranged the meeting and the KIA demo went very well. Justin really liked the demo and was shocked that the staging and imaging was accomplished without a center channel” Norton offered.

The next stop was to see Anthony Marasco at 12 Volt USA in South St. Cloud, FL. The last stop of the day on Thursday lasted until 9:30. “Anthony agreed to stay until after 7 for us to arrive. He was very impressed with the staging and imaging also. He is an existing Musway dealer and plans to expand his product selection” Norton stated.

Hi Joe’s Electronics in Auburndale and existing retailer, was also impressed with the sound of the Musway KIA. John and Mike both had lengthy demos in the KIA. John commented on the impact of the mid-bass drivers especially at high volume. Mike noted the staging and quality of sound was superb” Norton related.

Swan Lake Customs in Lakeland, the last stop on Friday, is also an existing retailer that loves the mid bass. “Trevor and Greg are a father-son duo from my home town area in Northwest Arkansas. It was terrific getting to meet people from home but so far away. It is definitely a small world” Norton concluded.

“We wrapped a very productive week across the Florida area. At every stop we made, dealers were so happy to see factory representation in the field. All had very positive input about the demos in the Muaway KIA. The 2 recent hurricanes in Florida definitely are impacting retail store traffic. The dealers we visited now have a positive Musway experience and can utilize social media posts to create interest from followers and consumers” Pierantoni stated.

The final week of the tour will wrap Friday October 25th with David Tolliver, Synergy Marketing, with dealers in the Houston area.

Visit www.muswayusa.com for more.