The 12voltCentral Studios Marketing Ball Puts Your Company’s Marketing In Play

SHREVEPORT, LA (1.29.26) – The 12volt Central Studios offers multiple ways for 12volt industry members to connect across the 12volt community and with consumers while delivering fresh industry news. The Marketing Ball is the latest way. The 12voltSTP Tool, Custom QR Codes and 12volt Central Studios offer easy to use opportunities to connect with industry members and consumers. A SMARTPHONE is all it takes!

With a SMARTPHONE the 12voltSTP Tool works with an image txt, plus a few words, and PRESTO it can happen.

The number is 318-469-2526. The 12volt Central Studios Marketing Ball. Industry members must realize marketing in a 24/7 journey.

This image of Mike Femino in the N&H Eectronics warehouse in Hattiesburg MS shows the KICKER products in stock for their dealers plus spotlights the KICKER brand across the 12volt industry.

In today’s AI driven and social media world it is more important than ever for members of the 12volt industry to connect with industry members and consumers. These activities are more important than ever to drive in-vehicle automotive upgrades awareness and business for brick and mortar retailers. Consumers can’t feel the bass in their chest or appreciate the separation of mid range and highs on a smartphone or laptop. The in-store experience is more important than ever!

The Specialty Marketing Ball is in play with Ryan Hawkin spotlighting RYDEEN products in the Jacksonville FL warehouse.
Sean Davis has the Mid-State Distributing Marketing Ball in place showcasing a XK Glow motorcycle lighting kit.

In person trade and distributor shows are terrific to connect and show new products in one-on-one settings. Trade show and distributor show attendance over the last years has diminished. The 12volt Central Studios can put a company in their own customized booth using the 12voltSTP and deliver the message to the 12volt industry with The 12volt Central Studios Marketing Ball. Industry members must realize marketing in a 24/7 journey.

Please email mike@12voltnews.com for more details to get your company’s ball on play!

Rydeen to Unveil New Product, Set for Booth #1005 at KnowledgeFest Las Vegas

TORRANCE, CA (01.30.26) – Rydeen Mobile Electronics, the industry benchmark for safety-focused vehicle technology,
has announced it will use KnowledgeFest Las Vegas this February to debut a proprietary product category.
The mystery, backed by exclusive patented architecture, offers an expanded direction for the 12-Volt industry.
Rydeen is keeping the specific details of the upcoming announcement close to the chest. Show attendees
are invited to the Rydeen Booth #1005, where the brand will reveal how their latest patent integrates and
creates the new Rydeen category offerings.

Leadership Perspectives on the “New Era”

“Innovation without Integrity is just noise. At Rydeen, we’ve spent our years perfecting the technology that
respects the installer’s time while delivering a premium experience every consumer needs,” said Phil Maeda,
CEO of Rydeen Mobile Electronics. “This year at KnowledgeFest, we aren’t just showing a new product;
we’re creating a new Rydeen category.”

Rex Berfield, a 35-year industry veteran and Rydeen’s newly appointed National Sales Manager, highlighted
the business advantage of the unveil. “My mission continues to ensure our dealers have the most definitive
solutions to offer,” said Berfield. “This new product supports my ‘sales engine’ strategy for 2026.”

Deep-Dive Training with our Gurus

To complement the unveiling, Rydeen will host two high-impact training sessions at the Paris Resort & Casino.
Our sessions offer an opportunity to interact with our gurus and experience Rydeen’s product lineup.

Session 1:
Integrations: Digital Mirrors & The Safety Advantage
Gurus: Ruben T. & Johnathan G.
When: Feb. 4, 2026 (Day 2), 4:15 PM – 5:15 PM
Where: Palace #6

Session 2:
Integrations: Digital Mirrors & The Safety Advantage
Gurus: Johnathan G. & Ruben T.
When: Feb. 5, 2026 (Day 3), 10:00 AM – 11:00 AM
Where: Palace #6

Experience the Mystery

KnowledgeFest attendees are encouraged to visit Booth #1005 to witness our new technology, innovation,
and category launch; Rydeen remains dedicated to the 12-Volt industry through superior engineering.

Visit rydeenmobile.com for more.

The 12voltCentral Studios Marketing Ball Puts Your Company’s Marketing In Play

SHREVEPORT, LA (1.29.26) – The 12volt Central Studios offers multiple ways for 12volt industry members to connect across the 12volt community and with consumers while delivering fresh industry news. The Marketing Ball is the latest way. The 12voltSTP Tool, Custom QR Codes and 12volt Central Studios offer easy to use opportunities to connect with industry members and consumers. A SMARTPHONE is all it takes!

With a SMARTPHONE the 12voltSTP Tool works with an image txt, plus a few words, and PRESTO it can happen.

The number is 318-469-2526. The 12volt Central Studios Marketing Ball. Industry members must realize marketing in a 24/7 journey.

This image of Mike Femino in the N&H Eectronics warehouse in Hattiesburg MS shows the KICKER products in stock for their dealers plus spotlights the KICKER brand across the 12volt industry.

In today’s AI driven and social media world it is more important than ever for members of the 12volt industry to connect with industry members and consumers. These activities are more important than ever to drive in-vehicle automotive upgrades awareness and business for brick and mortar retailers. Consumers can’t feel the bass in their chest or appreciate the separation of mid range and highs on a smartphone or laptop. The in-store experience is more important than ever!

The Specialty Marketing Ball is in play with Ryan Hawkin spotlighting RYDEEN products in the Jacksonville FL warehouse.
Sean Davis has the Mid-State Distributing Marketing Ball in place showcasing a XK Glow motorcycle lighting kit.

In person trade and distributor shows are terrific to connect and show new products in one-on-one settings. Trade show and distributor show attendance over the last years has diminished. The 12volt Central Studios can put a company in their own customized booth using the 12voltSTP and deliver the message to the 12volt industry with The 12volt Central Studios Marketing Ball. Industry members must realize marketing in a 24/7 journey.

Please email mike@12voltnews.com for more details to get your company’s ball on play!

Team Nutz Had A Very Strong Showing At The 65th Annual World Of Wheels In Pittsburgh

PITTSBURGH, PA (01.28.26) – Team Nutz, a very proactive 12volt retailer in the Pittsburg area, had a very strong showing at the 65th Annual World of Wheels at the David Lawerence Convention Center in downtown Pittsburgh January 23-25. This year Team Nutz had an even larger footprint than at the 64th Annual World Of Wheels. The massive snow event across the US prompted the last day, Sunday, to be cancelled. Team Nutz has been on the World of Wheels event in Pittsburg since 2003.

Attendees were welcomed to the very large Team Nutz booth to see a large selection of demos and displays.
The Fuel Required booth was also packed throughout the event.

The Team Nutz 70’ x 90’ booth was filled with demo vehicles, tents, product displays, live installations and importantly attendees. Several demo vehicles were experienced by attendees in the passenger seat non-stop every hour of the event.

Also new this year was a sister company Fuel Required with a very large space that spotlighted 20 classic vehicles plus a dozen more Team Nutz demo vehicles. This year a booth was set up spotlighting Women Of The Show Car World. Nina Nuttall’s decked out Jeep with ‘I’m Trash’ on the license plate was in the special booth.

Attendees are lined up to scan QR Codes, pick up swag and a Team Nutz T-shirt.
Nina Nuttall’s ‘I’m Trash’ Jeep in Women of the Show Car World booth.

Ed Nuttall, for Team Nutz, stated, “The attendance this year was reported to approach 20,000 and members of the crowd were really interested automotive enthusiasts. We had literally over 10,000 customized swag items including pens, stickers, screw drivers and lanyards to hand out to attendees. To drive engagement this year we printed custom QR Codes on handouts, graphics on banners and more to connect consumers with our website and DIY-Store along with Instagram, Facebook and Google platforms. We have tracked hundreds of QR Code scans and we gave out 600 custom Team Nutz T Shirts. Already we are blasting out responses and a load of social media posts highlighting action from Team Nutz from the event.

After completing his presentation to the 1600 high school students, Ed Nuttall pictured in the aisle, held up his phone as all of the students yelled “TEAM NUTZ”!!
This entry welcomed all to the Fuel Reuired area on the show floor.

Continuing, Nuttall relayed “On Friday morning area high school high students were bussed to the Convention Center. We met with 1600 high school students in an upstairs meeting room before the World Of Wheels opened where we highlighted our automotive upgrades they could check out in our booth plus potential career opportunities in the automotive industry.”

“All at Team Nutz and our partners certainly put a lot into pulling off this event. Our staff of 15 worked for over 3 days to set up our booths. We put our company and products in front a very large crowd reported to have topped 20,000. Literally thousands will go home with some swag with our name on it too….many memories too. I think the World Of Wheels will once again drive business going forward. We look forward to more big events at the David Lawrence Convention Center in the coming years” Nuttall concluded.

Visit teamnutztechnology.com for more.

PowerBass On Site At The Monster Energy SuperCrossA2 In Anaheim

ANAHEIM, CA (1.27.26) – PowerBass was on site at the AMA SuperCross event at Angel Stadium in Anaheim on Saturday January 24th in the Privateer Paddock Booth. Erik Harbour, along with Juan Quintana and PowerBass models Jordan, Amanda and Serra were set up in the large booth that attracted a lot of traffic at the family friendly event. PowerBass sponsored the Privateer Paddock area and had a display set up underneath the large tent.

Action on the track at Angel Stadium kept the crowd cheering.

The Monster Energy AMA SuperCross Round A2 at Angel Stadium in Anaheim took place in front of a sold out crowd. The consumer event was on the grounds adjacent to the stadium where many people also enjoyed the vendor booths. Attendance at SuperCross events across the country continues to grow.

In the Privateer Paddock booth, PowerBass had a lot of products on display.
The PowerBass XL-PS200 Bluetooth speaker pods are natural for bikes.
PowerBass models Jordan, Amanda and Serra headed out with some more swag for attendees.

Erik Harbour, PowerBass VP, related “We were back at the event in Angel Stadium again this year for the two evets and the turnout was terrific at both events.. We want to do as much as we can this year to maximize PowerBass’s presence at these events that provides so many branding opportunities for us.”

Continuing “The PowerBass Bluetooth product category was a huge hit as PowerBass did live Instagram posts to find winners for product giveaways in the booth during the day. Attendees were checking out the e-bike giveaway and the XL-PS200 Bluetooth speaker pods as well entering to wins prizes. Scanning the QR Code was another way to win prizes. The winners wore their PowerBass lanyards with big smiles walking around the event. We had tunes rockin’ in the booth too.”

For more see powerbassusa.com.

HeathMoore Interiors Wins JVC Prize On The 12volt Spin-To-Win Wheel 354

12VOLT CENTRAL STUDIOS (1.24.26) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.

The 12volt Spin-To-Win Wheel rolled for the 354th time on Friday morning on January 23rd. The Wheel landed on the JVC space and the HeathMoore Interiors slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

We will continue to reach out to Heath Moore in Kingwood TX to let him know the JVC prize will be headed their way.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt industry.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA,  Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC,  Car Stereo Plus in Sumter SC,  Audioworks DE in Newark DE, Active Sounds in NC  Speed Car Audio in Dallas, Voodoo Customs in Luling LA,  BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A  Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN, Boosted Build in Warrenton OR, Prodigy Car Audio iManteca CA, Snow’s Auto in Spokane WA and PMC Customs, White Oak PA, InTune in Redmond OR, Tint Wrap Audio Guys in Fresno CA, Ultimate Sounds and Tinting in Chattanooga TN, MetJoe Auto Electronics in Kenilworth NJ, Pyramid Customs in Fort Worth TX, California Audio in Salt Lake Valley City UT, Sinewave in Grayslake IL, Team Nutz in Pittsburg PA and 3P Off Road in Tomball TX, Next Level Audio in Cadallic MI and Sound Master in Roswell GA and JA Electronics in Florida City FL, Island Audio and JRS_Security.

Congratulations to all.

WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, January 30th.

Rydeen Mobile Electronics Appoints 35-Year Industry Veteran Rex Berfield as National Sales Manager to Drive Strategic Expansion

TORRANCE, CA (1.23.26) – Rydeen Mobile Electronics, a global leader in advanced vehicle safety and solution-based technologies, is proud to announce the promotion of Rex Berfield to National Sales Manager. This strategic appointment marks a new commitment in Rydeen’s mission to jump-start a new era of brand growth, sales organization and market leadership.

With over 35 years of deep-rooted experience in the 12-volt sector, Berfield brings an experienced track record of managing large-scale manufacturing and distribution networks. Previously serving as Strategic Sales Manager, his promotion to a national leadership role reflects Rydeen’s commitment to the 12-Volt industry and accelerating market penetration within established and emerging sales channels.

Rex Berfield

“Rex’s profound understanding of the mobile electronics landscape is an important asset that aligns perfectly with our high-intensity growth plans,” said Phil Maeda, CEO of Rydeen Mobile Electronics. “By elevating Rex to our National Sales Manager, we are installing a proven architect of sales networks who understands how to translate cutting-edge technology into tangible value for our partners and consumers nationwide.”

In his expanded role, Berfield will oversee Rydeen’s national sales initiatives; focusing on solidifying the existing sales network and building new communication frameworks. His primary objective is to eliminate market friction and ensure Rydeen remains the definitive choice for vehicle safety and driver-assist solutions.

“I am honored to lead Rydeen’s national sales efforts at such a perfect moment for the brand,” said Rex Berfield. “Our focus is on constructing a “sales engine” that empowers our existing dealer network and delivers responsive, customer-first solutions. We are not just selling products; we are engineering a safer driving experience through innovation.”

Berfield’s promotion is effective immediately as part of Rydeen’s broader strategy to enhance internal capability and mentor the next generation of industry leaders.

Visit rydeenmobile.com for more.

Cancelled: This Weekend’s FIM North America Arenacross Championship

MEMPHIS, TN (1.22.26) – Due to the impending winter storm and the potential hazardous conditions heading toward Memphis, the Agricenter has made the difficult decision that they are unable to host the FIM North America Arenacross Championship event this weekend. The primary concern is the safety of everyone involved, including travel to and from the venue and safely hosting the event itself.

We deeply regret having to share this news and understand the disappointment it may cause. We are actively working with the venue to identify an alternate date that fits both the series schedule and their availability, and we’ll provide updates as soon as possible.

In the meantime, all ticket holders and event participants will receive automatic refunds within the next 7-10 business days. For any immediate questions, please reach out to our team at info@jetwerx.ca.

Thank you for your understanding and continued support of Arenacross.

MasterTech Expo 2026 Expands Hotel Availability

TEMPE, AZ (1.22.26) – MasterTech Expo is proud to announce that due to year-after-year growth, it has increased hotel availability at Delta Hotels Phoenix Mesa for MasterTech Expo 2026, held March 12-15, 2026 at the Mesa Convention Center in Mesa, Ariz. Event registration is also now open and attendees can take advantage of early bird pricing for a limited time.

“The 2025 MasterTech Expo experienced remarkable growth in all facets of the event, and during planning for the 2026 Expo, we realized quickly that more local hotel availability for attendees was needed,” explained Bryan Schmitt, founder, CEO, and president of Mobile Solutions. “This was a direct result from the feedback we had received from both manufacturers and attendees after our immensely successful 2025 Expo, and so we want to ensure all attendees and manufacturers have the opportunity to take advantage of great lodging pricing and close walking proximity to the Mesa Convention Center.”

As one of the main reasons for MasterTech’s continued growth the past year, the 2026 Expo will also include the “Dino’s Git-Down Show & Shine Car Show”. Taking place on Saturday, March 14 from 12:30pm – 5:00pm at the Mesa Convention West Parking Lot, the event is open to top hot rod builders, automotive customizers, and hardcore enthusiasts.

MasterTech is more than a trade show, it’s a community. The event combines hands-on training, industry insights, and product innovation in a way that connects directly with what professionals want and need. That’s why manufacturers and attendees alike choose MasterTech as their go-to event.

Don’t miss out on four days of high-value training, networking, and inspiration. Secure your spot now and lock in early bird pricing.

Register today at www.mastertechexpo.com.

Importel, Wet Sounds And SiriusXM On Day 3 And Day 4 At The 2026 Toronto Boat Show

TORONTO, ON (1.21.26) – The 68th Annual Toronto International Boat Show is happening January 17th through the 25th at the Enercare Centre in Toronto’s Exhibition Place. Importel and Wet Sounds are in the center of the action in booth G561. Importel’s Ricky Lima and Bill Truax, along with Paul Zlatar from ATG, are in the booth connecting with attendees.

On Day 3 it was time for product highlights as Wet Sounds unleashed the power of the Wet Sounds Portable Speaker engineered to deliver premium, high-performance audio for any environment. Whether hosting a poolside party, enjoying a beach day or embarking on an outdoor adventure this rugged, portable ensures music sounds incredible every time.

The large booth spotlights Wet Sounds’ wide selection of marine products including amplifiers, speakers and marine receiver along with wake tower speakers and IP67 rated portable radio. Wet Sounds catalogs and swag items are also available. In the adjoining booth SiriusXM Canada brand partner is spotlighting the SXV300 Connect Tuner.

Key features of the Wet Sounds Portable Speaker include powerful audio performance which boosts 126dB of rich, crystal clear sound to fill any space indoors or outdoors. Pro-grade SKAA wireless audio to experience minimal latency and professional grade audio quality for the ultimate listening experience. Bluetooth connectivity streams music seamlessly from your device with a 60 foot range for uninterrupted play.

With an IP67 weatherproof and dustproof rating, the Wet Sounds Portable Speaker thrives in marine, powersports and outdoor environments. The Portable Speaker is a stackable design weighing 25 pounds so this speaker features an ergonomic handle for easy transport and interlocking stackable capabilities. The integrated LED lighting adds vibrant atmosphere to events with customizable LED lights that can be adjusted to the listeners’s liking. Listeners can connect up to 4WS-L units for an incredible outdoor concert experience.

On Day 3 Ricky Lima spotlighted the Wet Sounds Portable Speaker in the booth.

On a huge show floor there are over 500 exhibitors and 1000 boats available for attendees to check out the latest products to get ready to make waves during the marine season 2026.

Importel is focused on the 12volt installation car audio and electronics including marine, powersports and motorcycle. With locations in Toronto and Edmonton the company supplies everything retailers and installers require to run a successful business. For over 40 years Importel staff members have shopped the world to find their customers the very best values available anywhere…. price comparisons will prove this to be correct.

On Day 4 Kelly Holley, Director of Sales & Marketing, spotlights the SiriusXM Onyx EZR Boombox bundle. Check out the cool hat swag available in the booth.

“This is one of the largest shows in North America and next year we want to go even bigger” Lima, National Sales Manager, related.

Watch for much more to come from Importel. For more info, visit www.importel.com.