BELLEVUE, WA (01.22.25) – Charles Maddy and Systems Unlimited hosted an educational event to help members of the Porsche Club of America become better informed on what Systems Unlimited can do for them in their vehicles.

Elements of the business covered at this year‘s Tech Education Day event included Sound Deadening, Audio/Video, Radar/Laser and Security.

Ken Ward and Paul Pilat drove to the Systems Unlimited location in Bellevue on Friday and prepared for the event which went all day on Saturday January 18th.

Turnout was fantastic and Ken Ward spent over an hour directly engaging the whole group in an educational talk on Hertz Audison audio and conducted live demos for over four hours with individual participants through the day

Charles Maddy, Systems Unlimited owner, related “We were contacted by the Porsche Club to put on an event to showcase how we integrate aftermarket electronics into their vehicles while maintaining the factory integrity without any permanent modifications. It was great to have Ken Ward and Paul Pilat, as well as Morel’s Cory Stockland, here to help educate these car enthusiasts on what is possible.”

“Crossover Marketing was honored to have the opportunity to take part in this event and to working with Charles on future events” Paul Pilat stated.

Rob Sutton, Crossover Marketing, contributed this content.

PITTSBURGH, PA (01.21.25) – Team Nutz, a very proactive 12volt retailer in the Pittsburg area, had a very strong showing at last year’s MAX Motive World of Wheels at the David Lawerence Convention Center in downtown Pittsburgh. This year Team Nutz will be on site at the 64th Annual World Of Wheels with an even larger presence.

The Team Nutz 70’ x 90’ booth will be filled with demo vehicles, tents, product displays, live installations and importantly consumers. Several demo vehicles will be experienced by attendees. Two loaded Jeeps will feature Rockford Fosgate and more. In addition Team Nutz will have a second 20’ x 20’ booth to highlight a Challenger demo vehicle outfitted to showcase a live DSP audio experience.

Also new this year is a sister company Fuel Required with a 80’ x 70’ booth that will spotlight several classic vehicles.

Ed Nuttall, for Team Nutz, stated, “The attendance this year is to approach 20,000 and members of the crowd are really interested automotive enthusiasts. We have literally over 10,000 customized swag items including pens, stickers, screw drivers and lanyards to hand out to attendees. To drive engagement this year we printed custom QR Codes on T-Shirts and more to connect cnsumers with our website along with Instagram, Facebook and Google platforms.

Continuing, Nuttall relayed “On Friday morning area high school high students will be bussed to the Convention Center. We expect to see maybe 1000 high school students in an upstairs meeting room before the World Of Wheels opens where we will highlight our automotive upgrades they can see in our booth.”

“All at Team Nutz and our partners will certainly put a lot into pulling off this event. Our staff of 15 will work for over 3 days to set up our booths. We will put our company and products in front a very large number of people. Literally thousands will go home with some swag with our name on it too….many memories too. I think the World Of Wheels will once again be very successful. We look forward to more big events at the David Lawrence Convention Center in the coming years” Nuttall concluded.

Visit teamnutztechnology.com for more.

BOSSIER CITY/SHREVEPORT, LA (01.20.25) – The KICKER Monster Truck event filled the Brookshire‘s Arena in Bossier City, Friday and Saturday nights, January 17 and 18th. Each night before the racing action attendees could be on the track for the Pit Party. During the Pit Party they were able to check out the Monster Trucks and visit with the riders in addition to taking images that would bring back memories of the event for years.

Top Monster Trucks on the track for the Pit Party included Big Foot, Geronimo, Predator, Prowler, Loud & Dirty and Psyacho Pat.

As soon as the Pit Party activity ended there was action on the track. Monster trucks we’re racing up the ramps and flying over obstacle courses, crushing cars, racing around obstacles and doing tricks. All in the audience and on the track were Livin’Loud in the Brookshire’s Arena.

The Kicker Monster Truck series connects the brand with enthusiasts and has a full schedule with events across the US as 2025 moves forward. Amarillo TX-Jan 31-Feb 1 and Hobbs NM February 8th are the next stops on the KICKER Monster Truck Seeries.

Visit kicker.com for more.

12VOLT CENTRAL STUDIOS (01.18.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.

The 12volt Spin-To-Win Wheel rolled for the 305th time on Friday morning on January 17th. The Wheel landed on the Kenwood space and the Precision Car Audio and Tint slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

We reached out to contact the lucky winning dealer in Riverview FL and left a message. Look forward to connecting with the lucky winner to let them know a Kenwood prize will be headed their way.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, THINKWARE, Race Sport Lighting, EBS Audio, King Boxes, Lids-On-Demand, Massive Audio and VIPER. 12volt News $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA,  Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN.

Congratulations to all.

WTF… Where’s The Fun……On the next spin of the 12volt Spin-To-Win Wheel 306 on Friday, January 24th.

BRADENTON, FL (01.17.25) – Mad Mark’s Stereo has been “Disturbing the peace since 1988” in Bradenton FL. Now Mark Turk and the Team are recharging for 2025 to continue the more than 30 years they been working to create their legion of happy customers.

Recently 12volt Central Studios staff noticed an image of a large KICKER logo being painted on one side of the building that is located on a very busy street in Bradenton. The new KICKER logo, 10’ high and 20’ wide, was painted by a local artist to replace a previous logo.

“Business at Mad Marks continues to be strong as we continually work to engage with consumers in our marketplace. On our busy street the car count is 55,000 cars a day. We have also added large signage on install bay doors for boats and RVs. The signage and vehicles parked out front add to attracting consumers into the store for the in-store experience” Turk related.

Being based in Florida Mad Mark’s does a lot of marine and golf cart business along with audio, automotive aftermarket, performance and Powersports. Vehicles regularily parked in front of the store include bikes, UTVs, cars, trucks and golf carts plus custom projects. Relationships with local vehicle clubs adds to the ways Mad Marks connects with customers in the area. Harleys are rapidly growing in the install bays for upgrades.

“I have a passion for my business that is virtually 24/7. I’m up at 5 AM and at the at the store or office for a full day by 6AM many days. We continually work to draw attention from the street and provide people an exciting experience when they enter the store” Turk related.

Turk recently moved to Chatanooga TN but connects throughout the day with the super 9 member team in Bradenton. “The Mad Marks Team is really a family as we all work together to provide the best products and work to make our customers very happy with their purchases. We see happy customers come in with their children and grand children for upgrades to their rides. There is definitely a WOW factor when consumers enter our store and that drives long term business” Turk concluded.

For more see https://www.madmarks.com.

KNOXVILLE, TN (01.15.2025) – Systematic Holdings, LLC, the parent company of XS Power, Sundown Audio and other brands, has named Shawn Mayo as Vice President of Sales.

Mayo started off his career as a sales rep for XS Power and then began overseeing accounts under the Sundown Audio brand as well. For over 5 years, Shawn has worked with some of the largest distributors and dealers in the US and abroad, and has been instrumental in developing growth across the family of brands.

“We are excited to promote Shawn to the VP of Sales role for Systematic. For those of you who have had the pleasure of working with Shawn, you already know how much he’s contributed to our overall company success. He has a deep commitment to achieving the company’s goals, and his contributions have been instrumental in driving growth and building strong relationships with our customers.” says Scottie Johnson, CEO of Systematic Holdings.

Mayo has a strong background in the mobile electronics sector, including a long history in the competition car audio scene where his involvement in this industry began. Mayo won over 10 SPL world titles and has held numerous world records.

As many recall, Johnson was also very well known prior to XS Power as a heavily decorated SPL world champion as well. “We are all very competitive people here at Systematic. We find great enjoyment in pushing the envelope with all of our brands and engineering the absolute best products for our customers. This constant pursuit of excellence, for over 17 years, has given XS Power its reputation as a pioneer in the energy storage sector. To have the ability to promote someone from inside the company who has the motivation to continue that same culture of producing cutting edge and top tier products that I do, is so refreshing” adds Johnson.

Mayo and the Systematic crew will be at KnowledgeFest in Las Vegas, debuting a variety of new products and programs for 2025. This includes the much-anticipated rollout of “JY Power”, a re-vamped brick and mortar only battery line of products managed by Mayo and the Systematic team.

Visit 4xspower.com for more.

ANAHEIM, CA (01.14.25) – PowerBass was on site in the DRT Racing Privateer Paddock set up at Angel Stadium in Anaheim CA on Saturday, January 11. Erik Harbour and Juan Quintana arrived on Friday and set up the PowerBass area of the Privateer Paddock set up.

“We were official sponsors of the Privateer Paddock and gave the young and coming riders a place packed with pit set ups, parts, meals and hospitality for all at the Angel Stadium arena. There will be more events events across the country. PowerBass soundbars lined in the Privateer Paddock providing the tunes for the crowd and riders to enjoy off track” Erik Harbour, PowerBass VP, related.

The event was a great opportunity to showcase PowerBass soundbars and portable Bluetooth speakers. Throughout the event members of the crowd had a great time enjoying the tunes and had a lot of interest for the soundbars for their UTVs and toy haulers.

The PowerBass Bluetooth portable product lineup was also a huge hit as PowerBass did live Instagram post features to find winners for product giveaways during the day. “It was great seeing everyone wearing their PowerBass caps and swag inside the stadium all day as well” Harbour concluded.

Saturday January 18th in San Diego is the next event.

Visit powerbassusa.com for more.

12VOLT CENTRAL STUDIOS (01.11.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.

The 12volt Spin-To-Win Wheel rolled for the 304th time on Friday morning on January 10th. The Wheel landed on the PowerBass space and the D&B Sales slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

We reached out to contact the lucky winning dealer in Ft Wayne IN and left a message with Cody. Looking forward to speaking with the store manager for more.                                                

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, THINKWARE, Race Sport Lighting, EBS Audio, King Boxes, Lids-On-Demand, Massive Audio and VIPER. 12volt News $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA,  Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA and CP Designs in Jarrell TX.

Congratulations to all.

WTF… Where’s The Fun……On the next spin of the 12volt Spin-To-Win Wheel 305 on Friday, January 17th.

AUBURN HILLS, MI (01.10.2025) – Alps Alpine North America, Inc. (“Alpine”) released the AutoEQ 2.0 update for the OPTIM™ Soud Processor line. This update adds complete smartphone control, including Android™, “Center Image Mode,” and multiple presets for the target curve.

“This new update builds on the already successful OPTIM™ technology that corrects issues in the factory system to give you a great sound output,” said Gregg Thomas, Director of National Sales for the Alpine Brand Division at Alps Alpine North America, Inc. “Now it’s even easier to achieve precise sound in the vehicle.”

The OPTIM™ line, which consists of the PXE-C80-88 OPTIM™8 8-Channel Sound Processor and Amplifier and PXE-C60-60 OPTIM™6 6-Channel Sound Processor, was first introduced in 2023 as a simplified digital sound processor (DSP) solution. With its self-guided measurement process and automatic sound tuning feature, OPTIM™ eliminated the knowledge barrier and lowered the time commitment often associated with traditional DSP solutions.

Continuing the goal of making DSP easy and accessible, the AutoEQ 2.0 update for the OPTIM™ line now allows complete smartphone control with both iPhone® and Android™ compatibility. Using the smartphone app (available on the App Store and Google Play) andBluetooth® connection, it’s now possible to set up and tune a sound system in minutes without switching to a laptop. However, if laptop setup is desired, the OPTIM™ can also be used solely on a laptop using the PC App.

The update also added “Center Image Mode,” an option that immediately establishes an optimal listening experience in the vehicle that’s positioned at the front and center of the dash. Center Image Mode is applied at the touch of a button and adjusts the system in real-time for a noticeable impact on the sound position.

Lastly, in response to high customer demand, Alpine added three additional presets for target curve so users can easily switch between four tuning settings (target 1, target 2, target 3, and “default”) to create their ideal listening environment. An update was also made to the included OPTIM™ RUX-CSP1 controller that consolidated the controller menu and allows quick access to target curve presets.

The PXE-C80-88 OPTIM™8 and PXE-C60-60 OPTIM™6 with the new AutoEQ 2.0 software are available now and can be purchased at Alpine Authorized Retailers and Preferred Online Stores. Please check the store locator on www.alpine-usa.com for details.

ARVADA, CO (01.09.2025) – Mobile Electronics Specialists of America (MESA), the leading network of independent 12-volt retailers, proudly announces its 2025-2026 vendor partners. As a trusted alliance representing 174 members and 306 locations, with retail sales totaling $459 million annually, MESA and its members remain dedicated to strengthening its partnerships with industry-leading vendors.

MESA’s unwavering commitment to its vendor partners is grounded in the shared mission to support and uplift its 12-volt independent retailers. These partnerships represent more than business—they are the foundation of MESA’s vision to drive growth, innovation, and profitability within the 12-volt independent channel.

“Our vendors’ dedication to delivering exceptional products and unwavering support isn’t just appreciated—it’s essential to the continued success of MESA and the 12-volt industry,” said Ryan Gunter, Executive Director of MESA. “We are proud to stand with partners who are authentic in their commitment to 12-volt retailers.”

For more information about MESA and its mission, visit www.mesadealer.com.

As always, MESA will continue to prioritize shifting business to its vendor partners: