GALLUP, NM (08.18.25) – The KICKER AMA ArenaCross rocked the amazing Red Rock Park Arena in Gallup NM on Saturday August 16th. A large number of amateur enthusiasts spent time on the track early in the day and some were in the 4-6 year old bracket.

At the event KICKER was definitely ‘Livin’Loud’ as were the riders flyin’ high and making the tight turns on the track. KICKER was set up with a tent at the entryway with many products showcased for attendees. KICKER Audio, Powersports and Lifestyle products were on display. Maddog Media, with Lorin Morrell, orchestrated KICKER’s activities at the event.

“The Red Rock Park Arena was once again an amazing venue. Crews set up the track with tight turns and jumps so the rider’s skills were tested to the limit. The KICKER RZR was Livin’Loud during setup. Muddrags grabbed attention during intermissions on the track.

Also, during breaks in the action KICKER T’s were pitched into the crowd. One had a certificate for a Bullfrog prize and the winner picked up her Bullfrog and T-shirt in the booth. PA announcers definitely kept the crowd engaged” Morrell related.

Continuing “We also showed a number of KICKER PowerSports products, including SoundBars and Tower Speakers, to enthusiasts under the tent. Several people told me they had KICKER installed in their rides and how happy they are with KICKER’s performance. With the growth RVs, Overlanding and Toy Haulers the possibilities for KICKER upgrades continues to expand,” Morrell concluded.

No doubt about it, KICKER was Livin’Loud at the KICKER ArenaCross in Gallup, NM.

Visit kicker.com for more.

WINCHESTER BAY, OR (08.14.25) – The Stereo King Team rolled into Winchester Bay OR for another very successful UTV takeover event. There were four team members aboard that handled sales and four team members that handled the many installations that took place during the event August 5th-10h.

Kevin Cornutt, behind the wheel for the event, related. “Our team is a very well oiled machine and we try to have those team members at each event. Once the sales team members write the ticket the installation team members work together to get the jobs done.

Stereo King and Rockford Fosgate work together to drive sales at the UTV Takeover events. A large amount of inventory, along with tents for the area and supplies, make the 200 mile trip from the Portland area. Stereo King began exhibiting at the UTV Takeovers with a 10’ x 20’ booth, which has growing into a 20’ x 60‘ booth with separate tents for showroom area along with installation bays. Team members stay together in a rental property during the five day event.

“We have been doing the UTV Takeover events for over 10 years. Once the word gets out in the area about an upcoming event we start getting jobs in our store for enthusiast who want to have a new system on their UTV at the event. During the event we make several complete installations each day. While at the event enthusiast also make appointments to bring their ride to the store for an upgrade because I don’t want to give up their ride for a day during the event. 2015 was another very successful year and we look forward to UTV Takeover events in 2026 and beyond” Cornutt concluded.

For more see stereoking.com

HOUSTON, TX (08.13.25) – Steve Cope, ZZ2 Sales Manager, rolled into Houston on Tuesday, August 5 to hit the road with David Toliver at Synergy Marketing. David Toliver had multiple appointments set up across the Houston metro area and by Friday they had visited nearly 20 dealers to showcase the latest products from ZZ2.

“Dealers in the area are certainly familiar with the ZZ2 brand. Having Steve along to go over the product lineup with dealers in person certainly covered a lot of bases that will help dealers connect with consumers and drive business. In my demo truck we have the system set up and it was great to go out and do live demos with dealers” Toliver stated.

ZZ2 is a leader in OEM integration. CarPlay and Android Auto, Streaming and other technologies offer consumers so manyin-vehicle OEM connectivity options. ZZ2 has also recently added ZZPLAY for Teslas. Having Cope in the field to connect with dealers was a big Win for All.

For more see ZZ-2.com.

OKMULGEE, OK (08.12.25) – SKILLSUSA was at the CareerTech Oklahoma State University Institute of Technology during the 58th annual Trade and Industrial Education Summit, August 4 and 5, at their campus in Okmulgee

The Oklahoma Summit brought together over 4,000 Oklahoma educational professionals for one of the largest and most comprehensive networking events in the state. The conference provided networking, professional development and leadership opportunities for career and technical education professionals.

Bryan Gary, national Co-Tech Chair for SkillsUSA – Mobile Electronics Installation, was invited to speak to automotive technology instructors from all over the state. The topic of discussion was how to better prepare students for the Mobile Electronics Installation competition. Bryan covered several topics including using a digital multimeter, testing electrical circuits and components, series and parallel wiring, remote start and security systems, and doing a vehicle check in (which will be a new competition for 2026).

He also encouraged them to contact MECP for supplemental training material. KICKER provided some lanyards and pens for the participants to take home with them.

Vendors, retailers, and individuals that would like to support to the 2026 competition season are encouraged to reach out to Chris Jack at 310-866-2454, cjackskillsusa@yahoo.com or Bryan Gary at 806-922-1822 bwgary@msn.com.

STURGIS, SD (08.11.25) – At the Sturgis Rally 2025 KICKER‘s presence was centered at the American Flat Track Races and the Kicker ArenaCross Race.

The KICKER Team of Jeremy Wynn and Steven Bambrough, along with Lorin Morrell- MaDDog Media, rolled out of the KICKER HQ in Stillwater OK on August 2nd pulling the large KICKER Trailer display for the 850 mile ride to Sturgis, SD.

Morrell related “We were certainly glad to be back at the Sturgis Rally to work the plan at the American Flat Track Races and the KICKER ArenaCross. This set up really worked extremely well to have a large presence at those venues and benefit from the wide visibility for KICKER branding.”

Once the KICKER trailer was set up with the awning in place attendees were able to come by and check out the loaded Harley Roadglide and Kawasaki UTV for the enthusiast to experience. Morrell related “We had so many people open their eyes wide when they heard the systems.. several people wanted specific model numbers so they could add KICKER gear to their bikes and UTVs once they got back home.”

There was even more exciting news for KICKER during the American Flat Track Racing with KICKER branding around the track. In ArenaCross Bowl Kicker Marine Tower speakers were spotlighted. The speakers utilized were actually KICKER speaker Pods being driven by the PA system. There were many comments that this was the best set up people had heard in an outdoor arena.

Very early Saturday morning, August 9, Jeremy, Steven and Lorin headed south and made the 850 mile ride in one long day as both Jeremy and Steven are licensed commercial drivers.

Planning is already underway for Sturgis next year with even more KICKER presence at The Sturgis Motorcycle Rally 2026.

Visit kicker.com for more.

Images provided by Lorin Morrell.

SHREVEPORT, LA (08.11.25) – The 12volt Central Studios staff has been showcasing positive news across the 12volt industry for 31 years. Today it is more important than ever to showcase positives across the 12volt industry. Vendors, reps, distributors and retailers must all work together to connect with consumers and let them know the wide variety of products that are available for their vehicles to drive business.

The 12volt industry is not a deck-and-four like it was in the 1960s. Consumers’ cars, pickups and RVs offer such a wide variety of opportinities for upgrades including in-vehicle connectivity, security, dash cams, wheels, tires, graphics, window tint and more.

The motorcycle industry is now such a hot category as evidenced by the recent Sturgis Rally 2025. This town of Sturgis has a population of 7020 people. Over the last 10 days the estimated crowd of bikers on site was a reported 400,000.

The side-by-side market is another growth category available for proactive 12volt retailers. The UTV takeover this past week in Winchester Bay OR was another opportunity that is being driven by UTV enthusiasts with a desire for aftermarket upgrades.

The marine category continues to be a great opportunity for proactive 12volt retailers to connect with a community to make music fun on the waves. Lighting shines brightly in the cove or dock at night.

To drive business in all of the above categories industry members must come together to connect with consumers to let them know the wide variety of products that we make in all of the above categories. It’s so important for 12volt retailers to connect with those communities to drive the in-store experience and provide expert installation. Consumers today are on their smartphones and laptops in this digital era. That said, consumers cannot experience the bass, mids and highs on their phone or laptop. Expert installation in the retailer’s bay delivers a much better result for consumers than the DYI experience.

The 12volt Central Studios staff, with very valuable support from friends and industry members, is on the road and news beat to showcase the much needed positives across the 12volt industry today.

The above images showcase positives from this past week.

SHREVEPORT LA (08.10.25) The 12volt Central Studios staff has been showcasing positive news across the 12volt industry for 31 years. Today it is more important than ever to showcase positives across the 12volt industry. Vendors, reps, distributors and retailers must all work together to connect with consumers and let them know the wide variety of products that are available for their vehicles to drive business.

The 12volt industry is not a deck-and-four like it was in the 1960s. Consumers’ cars, pickups and RVs offer such a wide variety of opportinities for upgrades including in-vehicle connectivity, security, dash cams, wheels, tires, graphics, window tint and more.

The motorcycle industry is now such a hot category as evidenced by the recent Sturgis Rally 2025. This town of Sturgis has a population of 7020 people. Over the last 10 days the estimated crowd of bikers on site was a reported 400,000.

The side-by-side market is another growth category available for proactive 12volt retailers. The UTV takeover this past week in Winchester Bay OR was another opportunity that is being driven by UTV enthusiasts with a desire for aftermarket upgrades.

The marine category continues to be a great opportunity for proactive 12volt retailers to connect with a community to make music fun on the waves. Lighting shines brightly in the cove or dock at night.

To drive business in all of the above categories industry members must come together to connect with consumers to let them know the wide variety of products that we make in all of the above categories. It’s so important for 12volt retailers to connect with those communities to drive the in-store experience and provide expert installation. Consumers today are on their smartphones and laptops in this digital era. That said, consumers cannot experience the bass, mids and highs on their phone or laptop. Expert installation in the retailer’s bay delivers a much better result for consumers than the DYI experience.

The 12volt Central Studios staff, with very valuable support from friends and industry members, is on the road and news beat to showcase the much needed positives across the 12volt industry today.

The above images showcase positives from this past week.

STURGIS, SD (8.08.25) – Custom Sounds is on site, with a large footprint, and is having a great Motorcycle Rally in Sturgis for the 85th Anniversary. Custom Sounds is fully stocked on all motorcycle audio kits from Rockford Fosgate, Kenwood and Hertz. The Custom Sounds Team is certainly jammin’ in downtown Sturgis with bike demos on site for each brand.

Gary Biggs-Momentum Marketing and David Magana from Elettromedia USA are on hand to support Mike Cofield and his sales and installation teams. Momentum Marketing members Ben Pugh and Jimmy Bradfield are also on site for the Sturgis
Rally 2025.

Biggs stated “Mike and the Custom Sounds Team are a well-oiled machine when selling and installing Rockford Fosgate, Hertz and Kenwood motorcycle audio systems.”

Cofield related “I love my vendors and sales reps and I get such great support from them. Everything at the Sturgis rally 2025 has been absolutely great.

The Sturgis Motorcycle Rally is the largest in the world and is held annually in the Black Hills and in Sturgis SD the first 10 days of August.

For more see customsounds.com.

STURGIS, SD (08.07.25) – Once again, Kenwood has a very large footprint at the Sturgis Rally with terrific support from The Audio Edge and their team driving sales and installations in the Kenwood setup. Installations took place under large canopies adjacent to Kenwood’s footprint. Momentum Marketing team members Jimmy Bradfield, Gary Biggs and Ben Pugh are also on site supporting brands that Momentum Marketing represents in the TOLA territory.

Chris Hulin and his The Audio Edge team rolled out of company HQ in Nederland TX for the 1380 mile drive to Sturgis early Saturday morning July 26th. He was behind the extended cab wheel and pulling a 24’ trailer filled supplies and accessories they would need for many, many installations.

In an interview with Bradfield, Hulin The Audio Edge President stated “We are having another fantastic Sturgis Rally installing the best Kenwood motorcycle products and accessories. Working together, we have already hit an all-time record on the number of bikes that we have been able to complete and we still have six days until we head home to Texas. Everyone here is looking forward to working together again at the 86th Annual Sturgis Rally next year.”

Momentum Marketing’s Ben Pugh is on site in Sturgis to support The Audio Edge. Pugh stated “It’s been an incredible first rally working with Momentum, The Audio Edge and Kenwood. I’m very excited to see and experience the passion the motorcycle community, our industry and that everyone of our partners have to drive bike business.”

Kenwood’s newest Regional Sales Manager, Josh Bowen, knows the importance of keeping The Audio Edge Team well-fed and has been on Ribeye Blackstone Grill duty at the 85th Sturgis Motorcycle Rally. Bowen will cover the Central region. “All the guys said Josh’s ribeyes were the best they’ve eaten at 10PM in a parking lot cooked by a Kenwood Regional at a Rally” Bradfield added.

There will be more to come from Kenwood, The Audio Edge and the Momentum Marketing from the Sturgis Rally 2025. Stay tuned to the 12volt Central Studios.

REDLANDS, CA (8.06.25) Tune Time Stereo and Alarm is a very proactive retailer in the Redlands community. Richard Papasin was on site and provided a lot of great information from the event on Saturday, August 2nd.. EMMA USA, WCA and US Acoustics were title sponsors of the event.

Mike Stoeckmann, Tune Time owner was thrilled to have a great turnout and support from the industry. Fred Lynch-Arc Audio, Wayne Smedle-Paragon Sales, who reps products from ORCA brands Focal, Mosconi and MUSWAY plus with Mike Nichols of US Acoustics were on site through the event.

Stoeckmann related “We had 17 competitors on site along with a group of enthusiast that wanted to learn more about car audio and other in-vehicle upgrades. Our business is strong and we plan for long-term activities to keep driving business. We had numerous demo vehicles out front and people really like the demo that I provided in my loaded Tesla. Demo vehicles on site included the GLADEN Pickup, MUSWAY and several loaded demos plus classics.

In-Store events with industry members working together will drive consumer engagement and drive brick and mortar business.

For more see tunetimestereo.com.