WILDWOOD, NJ (07.14.25) – Alpine returned to the New Jersey Invasion 2025 as the Official Audio Sponsor. Alpine occupied a booth during the vendor show from Friday, July 11 to Sunday, July 13 where they offered special, event-only pricing on all products. As part of their continued investment, Alpine increased their booth presence by 2000 square feet to showcase more exciting solutions designed uniquely for the Jeep® driver.

In addition to the vendor booth, Alpine also had an installation bay, powered by Tampa-based Alpine Authorized Retailer Soundwaves. Jeepers could drive home with their Alpine purchase installed. The installation space was located directly next to the Alpine booth space in Install Alley.

Alpine showcased two loaded 2018 Jeep Wranglers in their booth. In addition a 2015 Jeep Wrangler was on-site outfitted with Jeep specific solutions designed for older model Jeeps.

Each day the large Alpine staff, Opus Marketing team members and the Soundwaves Tampa crew assisted Jeepers with demos, sales and installations. DOW Technologies had a team on site that provided logistical support with a large truck filled with Alpine inventory. The Soundwaves Tampa crew traveled from Tampa FL, 1100 miles to Wildwood, pulling a trailer filled with tools and supplies to complete the many on-site installations for Jeepers attending the 2025 Jeep Invasion.

Visit www.alpine-usa.com for more.

12VOLT CENTRAL STUDIOS (07.12.25) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 6.

The 12volt Spin-To-Win Wheel rolled for the 329th time on Friday morning on May July 11th. The Wheel landed on the 12voltBeat space and the Mobile Sound LLC slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

We reached out to the lucky winning in Temecula CA. We gave Steve the news and he was very excited to hear he was the winner of the 12voltBeat $100. prize. Mobile Sound LLC is a proactive retailer utilizing social media to connect with consumers. Just today the drawing was held for an Alpine iLX-W650 and the winner will pick the prize after work today. 

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, Race Sport Lighting, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA,  Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC,  Car Stereo Plus in Sumter SC,  Audioworks DE in Newark DE, Active Sounds in NC  Speed Car Audio in Dallas, Voodoo Customs in Luling LA,  BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A  Ross Entertainment, Voodoo Customs in Haltom TX and Absolutely Creative Customs in Boulder CO.

Congratulations to all.

AUBURN HILLS, MI (07.10.25) – Alps Alpine North America, Inc. (“Alpine”) announced that they will return to the 2025 New Jersey Jeep® Invasion as the Official Audio Sponsor.

Alpine will have a booth during the vendor show from Friday, July 11 to Sunday, July 13 where they will offer special, event-only pricing on all products. As part of their continued investment, Alpine will increase their booth presence by 2000 square feet to showcase more exciting solutions designed uniquely for the Jeep® driver.

In addition to the vendor booth, Alpine will also have an installation bay, powered by Tampa-based Alpine Authorized Retailer Soundwaves, so customers can drive home with their Alpine purchase installed. The installation space will be located directly next to the Alpine booth space in Install Alley.

Two Alpine 2018 Jeep® Wrangler demo vehicles will be on-site, featuring the i509-WRA-JL, a 9-inch Weather-Resistant Digital Media Receiver with Hi-Res Audio Playback. The unit was intentionally designed with the Jeep® driver in mind to visually emulate the design identity of the Jeep® interior and retain the features Jeep® drivers use the most. Other features, like wireless and wired Apple CarPlay® and Android Auto™, Hi-Resolution Playback (96kHz/ 24Bit), and one of the industry-first SiriusXM-Ready® head units enhanced with 360L and Hi-Res music streaming with TIDAL, make this the ultimate upgrade for the Jeep® driver.

A premium Dash Camera DVR-C320R with built-in drive assist and impact recording will also be installed to showcase the head unit pairing capabilities of the i509-WRA-JL. An Alpine PSS-24WRA sound system, with front 6.5” component speakers, 6.5” rear custom soundbar replacement speakers, 8” compact powered subwoofer, and 4-channel amplifier will be featured for in-vehicle sound upgrade demonstrations as well as an Alpine Weather-Resistant PSS-SX01 Sound System mounted to the roll bars to demonstrate exterior sound upgrade opportunities.

Alpine’s 2015 Jeep® Wrangler will also be on-site with similar Jeep®-specific solutions designed for older Jeep® Wranglers, including the i509-WRA-JK, DVR-C320R, PSS-22WRA Weather-Resistant Sound System, PSS-SX01, and HCE-TCAM1-WRA Spare Tire Rear-View Camera and Light System.

All event visitors are encouraged to visit the Alpine booth and take advantage of the special, event-only deals and on-site installation services during the event.

Jeep® is a registered trademark of Stellantis NV

Visit www.alpine-usa.com for more.

ATLANTA, GA (07.08.25) – 12volt brands KICKER and DB Drive once again worked with SkillsUSA’s initiative to train installers for the 12volt industry workforce. This year the KICKER Tech Force manager Aaron Malin and trainer Jacob Luckey were on site to judge at the SkillsUSA Championships June 23-27. DB Drive’s Randy Goodwin, along with James Simpson from Vickers AV, were also on site again during SkillsUSA’s annual National Leadership and Skills Conference in Atlanta. Goodwin was also a competition Judge.The SkillsUSA Championships is the premier showcase of America’s most highly skilled career and technical education for students.

Chris Jack, SkillsUSA Mobile Electronics Chairman, along with Co-Chair Bryan Gary, were also on site to oversee the Mobile Electronics activities. Gary drove his 2016 Mustang convertible the 2000 miles round trip from Oklahoma to be on site for students to judge the custom aftermarket system in the vehicle. Gary supplied images in this article.

“When I opened the trunk on the Mustang all the students’ eyes opened wide. When we cranked the system, installed by Audio Midwest, you could see the WOW on their faces. Actually experiencing a custom system was another element factor that engages the students for a career in the mobile electronics industry” Gary stated.

The Mobile-Electronics Installation category tested competitors’ abilities to perform standard installation practices used by certified, professional mobile-electronics installers, and established for the Basic MECP certification by the Consumer Electronics Association. The competition included a written exam, interviews, and multiple hands-on applications.

“We need these young men and women to join us in our quickly evolving industry,” said Malin, the supervisor of KICKER’s global training. “SkillsUSA’s competitive categories stresses various aspects of the real-world workplace, so when students graduate, they are positioned to immediately contribute on the job.”

For consecutive years, KICKER has been involved with SkillsUSA’s mission on national and local levels. In 2025 KICKER donated more than $5,000 in prizes to the winners of the 12-volt competitions.

For more see www.skillsusa.com.

DUQUOIN IL (07.07.25) The Progressive American Flat Track Series continued Saturday night July 5th with Round 8 at the DuQuoin State Fairgrounds with the Memphis Shades DuQuoin Mile. KICKER was set up outside the main entrance to the DuQuoin State Fair arena under a large tent. Lorin Morrell was joined by AFT Merchandise and Memphis Shades staff members. Memphis Shades was the Race Sponsor for Round 8.

The weather was hot and humid on the day after the 4th of July but all were Livin’Loud during the event on the track and in the booth. With the KICKER tent positioned right outside the entrance nobody missed the KICKER setup entering or leaving the event.

“American Flat Tack and bike enthusiasts all recognize the KICKER brand and many stopped by the booth to see the latest products we had on display on the tables. At this event several people mentioned the KICKER gear they had on their bike or pickup. As a family event many children came along and were introduced to the KICKER brand. The racing was amazing too” Morrell related.

Concluding “The racing on the mile track was action packed and we could hear the crowd cheering from the KICKER tent. The next race is at the Short Track at Lucas Oil Speedway Lucas Oil Speedway in Wheatland MO on July 18th. All will be Livin’Loud there as the 2025 American Flat Track series continues.”

For more see kicker.com

ATLANTA GA (07.06.25) – 12volt brands KICKER and DB Drive once again worked with SkillsUSA’s initiative to train installers for the 12volt industry workforce. This year the KICKER Tech Force manager Aaron Malin and trainer Jacob Luckey were on site to judge at the SkillsUSA Championships June 23-27. DB Drive’s Randy Goodwin, along with James Simpson from Vickers AV, were also on site again during SkillsUSA’s annual National Leadership and Skills Conference in Atlanta. Goodwin was also a competition Judge.The SkillsUSA Championships is the premier showcase of America’s most highly skilled career and technical education for students.

Chris Jack, SkillsUSA Mobile Electronics Chairman, along with Co-Chair Bryan Gary, were also on site to oversee the Mobile Electronics activities. Gary drove his 2016 Mustang convertible the 2000 miles round trip from Oklahoma to be on site for students to judge the custom aftermarket system in the vehicle. Gary supplied images in this article.

“When I opened the trunk on the Mustang all the students’ eyes opened wide. When we cranked the system, installed by Audio Midwest, you could see the WOW on their faces. Actually experiencing a custom system was another element factor that engages the students for a career in the mobile electronics industry” Gary stated.

The Mobile-Electronics Installation category tested competitors’ abilities to perform standard installation practices used by certified, professional mobile-electronics installers, and established for the Basic MECP certification by the Consumer Electronics Association. The competition included a written exam, interviews, and multiple hands-on applications.

“We need these young men and women to join us in our quickly evolving industry,” said Malin, the supervisor of KICKER’s global training. “SkillsUSA’s competitive categories stresses various aspects of the real-world workplace, so when students graduate, they are positioned to immediately contribute on the job.”

For consecutive years, KICKER has been involved with SkillsUSA’s mission on national and local levels. In 2025 KICKER donated more than $5,000 in prizes to the winners of the 12-volt competitions.

For more see www.skillsusa.com

12VOLT CENTRAL STUDIOS (07.03.25) – Thursday, July 4th 2025, marks the Celebration of Independence Day 249 across the U.S. Many businesses are enjoying a 4-Day 4th of July weekend by taking off Thursday the 3rd along with Friday July 4th for a 4-Day weekend.

July 4th 2025 is seeing the landscape across the US and around the world far from normal as turmoil fills the news. Inflation continues running high and air travel is a nightmare in many cases. Online sales continue to take away from the brick and mortar sales across the marketplace. In-person events have returned but everyday life is far from normal.

On the 12volt industry side store traffic remains light as consumers make decisions with allocating their disposable income. Uneasiness with regard to tariff price increases and inventory issues persist. With so many options visibility for 12volt products is not getting through to consumers. We must continue to work to connect with consumers and make music fun again!

The business year is divided into 4 quarters….much like a football game. The first quarter of 2025 was OK for many 12volt companies. As the second quarter wrapped came the impact of the Tariffs plus mounting social issues that cloud the future. Reports are 12volt industry business has definitely slowed. Worldwide unrest adds to the cloudy future.

Now, as the second half of 2025 gets underway, all businesses must evaluate their game plans and make appropriate adjustments. Importantly, businesses must adjust their shoulder pads and tighten the chin straps on their helmets. Now, as the clock for the second half of 2025 has started, all businesses must keep their eye on the ball, work their game plans and be prepared to quickly make necessary adjustments. Importantly, brick and mortar retailers must work to create excitement in their marketplace to drive in-store traffic and business.

The 12voltSTP Tool can be utilized by members of the 12volt industry to showcase positives for their brand and activities. Snap..Txt.. PRESTO. Snap an Image and Txt the image with a few words to 318 469 2526. PRESTO! Your company could be in the news. As an industry let’s utilize the 12voltSTP Tool and be… ’Jammin’ N July’.

From the 12volt Central Studios we will continue to focus on the positives and encourage all to work to ‘Get Our Shine On’ as an industry and ‘Make Music Fun Again!’

COOS BAY, OR (07.02.25) – Stereo King was on site with a huge presence on Vendor Row at the 2025 UTV Takeover in the Oregon Dunes National Recreational area for the 10th time. The UTV Takeover was in Coos Bay OR from June 24th-29th. Reports noted nearly 4000 UTV’s were on site with the crowd of UTV enthusiasts topping 10,000.

The UTV category is very strong for Stereo King day-in and day-out at their 5 locations. The Stereo King crew of 7 was very busy at the 2025 UTV Takeover and had strong sales and installations of Rockford Fosgate Stage Kits and more. Early during the event the installation area was expanded.

Stereo King Team members on site were Kevin and Bethany Cornutt along with Anthony and Scotty in sales. Corey O, Corey T and Brad handled all the action in the install bay. Sam and Rob Sutton from Crossover Marketing and Jeff Oliver from Team Progressive were on site working with the Stereo King crew.

“During the 5-day event run we did a ton of promoting with business cards, fliers, free stickers, shirts caps and more. We spent time with well over 1000 people in our booth and saw a lot of customers from previous years which is always great to see. We offered onsite installation and worked under the lights into the night to complete jobs. It was a strong mix of Can Ams, RZRs and RZR PRO’s that came through and were decked with Rockford Fosgate Stage Kits which were the biggest hits. We blew sales away” Scotty Miles related.

Concluding Miles offered, “We set up quite a few side-x-side related jobs along with some daily usage vehicles and RV audio upgrades back at the stores too. The overall enthusiasm across the event was very strong. This was a very successful event and we can’t wait to do it again in August at Winchester!”

Stereo King operates 4 stores in the Portland area and one in Boise, ID.

LIMA OH (07.01.25) The Progressive American Flat Track returned to the legendary Lima Half-Mile at the Allen County Fairgrounds in Lima OH for action on the track Friday night and Saturday night, June 27 and 28th. KICKER was set up under a large tent with Lorin Morrell along with local retailer Barry Electronics and territory distributor Davis Distribution.

“The action on the track was strong both nights, especially with a big crowd on Saturday night. Having Wade Hensley from local retailer Barry Electronics along with Phil Traverse from Davis was terrific. The Davis RAM truck was really decked out and was super to draw attention and do demos for enthusiasts. The weather was hot, but all were Livin’Loud during the event on the track and in the booth. The racing was amazing too” Morrell related.

“It was great for Barry Electronics to be on site and see so many attendees under the tent that were interested in audio products. There were attendees from a large area, even New Jersey. In addition, I saw a lot of old customers and friends who stopped by. It was super to work with Phil from Davis at the event. I handed out a ton of business cards and Phil also let attendee know about KICKER retailers in their area where they might check out the latest products from KICKER’s line up of products for cars, trucks, motorcycles, UTVs, and marine. Look forward to next year’s event” Hensley commented.

Traverse offered “KICKER was definitely Livin’Loud at the Flat Track in Lima. One of the event staff said he could hear the RAM all the way on the other side of the track and could understand the words. In the booth so many said they owned and enjoyed their KICKER products. This was my first time at a Flat Track event and I’m ready for the 2026 event”

For more see kicker.com

ALPHARETTA GA (06.30.25) The DOW Technologies KICKER training at Dave & Buster’s in Alpharetta on Tuesday night June 24th packed the house. Steve Paul rolled the KICKER demo in from Nashville and parked in front of Dave & Buster’s for dozens of demos before the training began.

“Dealers had a big smile on heir faces when they heard the Livin’Loud KICKER system. The demo is loaded with a wide variety of KICKER gear that they checked out. There were also comments for the great installation and graphics” Paul related.

The Tech Marketing team of Rich Holtzman, Mark Barber and Steve Hall worked closely with DOW’s Mike Blackwell to help get the word out in the territory to make this a very successful training that filled the seats. They were over 100 attendees that enjoyed the training presentation by KICKER’s Tech Force with Aaron Malin and Jacob Luckey. On the main screen there were multiple panels that included the development of the KICKER SOLOX woofer. To lead off the training there was an informative video with KICKER Founder Steve Irby detailing the history of the very successful company. There were raffles and dozens of prizes along with great food and networking.

Blackwell, Territory Manager in the Southeast and Mid-Atlantic, stated “The training was so very successful. KICKER, Tech Marketing and DOW working together to help 12volt retailers drive business was certainly a WIN/WIN/WIN for all.”

KICKER, DOW and Tech Marketing thank all the dealers for coming out to spend the evening for the training.

For more see kicker.com