CHICAGO, IL (09.15.2021) – Catalyst AV member, Mid-State Distributing, the preeminent 12-Volt distributor in the midwest, is moving their Broadview, Chicago location to 2741 S. 21st Ave, Broadview, Chicago, literally around the corner from the old location, but that is where the similarity ends.
Jeff Hedden, President, Mid-State Distributing, commented, “We are moving to a 21,000 facility. That means that products from Sony, JVC, Kicker, JBL, Infinity, Memphis, Kicker and more will have nearly triple the square footage of our last building! Beyond a fully renovated showroom, the increased stock space will allow us to help buffer some of the current supply chain struggles by keeping additional inventory so dealers can get what they need, when they need it. No matter if it’s shipped, picked up or delivered to their business or jobsite.”
Helge Fischer, Catalyst AV Executive Director, commented, “This is typical of our Catalyst AV members, to be constantly improving their businesses to help make their dealers lives easier.”
Mid-State Distributing serves ND, SD, MN, MO, IA, NE, KS, WI, IL. With multiple stocking warehouse locations to support their dealers: Des Moines, IA (headquarters); Fargo, ND; Omaha, NE; and Menomonee Falls, WI.
The new facility will be fully operational on Friday 17th, at 2741 S. 21st Ave, Broadview, Chicago, IL 60155.
OXNARD, CA (09.14.2021) – SSV Works has announced it is featuring a number of its new market leading audio solutions during the 2021 Sand Sports Super Show, held in Costa Mesa, Calif. Sept. 17-19 at the Orange County Fair and Event Center, booth 708-OS.
“As the industry and world get back to business, we could not be more excited to exhibit at the 2021 Sand Sports Super Show,” said Trevor Kaplan, SSV Works CEO. “We will be featuring our top rides with our latest product installs. We can’t wait to get in front of the thousands of off-road enthusiasts the Sand Sports Super Show once again and blow them away with the best audio in the market.”
During the 2021 Sand Sports Super Show, SSV Works will be featuring:
RZ5-DR65 – Polaris RZR Pro XP4 6.5-inch Rear-Door Speaker-Pods
“2021 has seen SSV Works announce a number of new, market leading audio systems for today’s leading side-by-sides,” Kaplan continued. “We recently announced the launch of our new Polaris RZR Pro XP4 6.5-inch rear door speaker pods, as well as the launch of the industry first 6.5-inch Kick Panel Speaker Pods for the 2020+ Kawasaki Teryx KRX1000, and the JVC MR1 Media Receiver Plug-&-Play Kit for 2020+ Kawasaki Teryx KRX. The 2021 Sand Sports Super Show is an ideal occasion to showcase our new and exciting audio kits to thousands of side-by-side enthusiasts who are hungry to get back on the trails.”
The entire schedule for the upcoming Fall Workshops virtual training event is now complete. The schedule includes 7 days of hands-on training sessions from 46 different leading brands all anchored by daily Industry Roundtables featuring 30 different retailers from across the country.
All sessions throughout each day can be viewed on the website shown above.
Connect with industry experts during each LIVE broadcast with our community CHAT feature. Presenters, trainers and distributors will be present to answer all your questions and provide insight to the training session.
SHREVEPORT LA (09.011.21) WTF…Win This Friday. Audio Innovations won the PowerBass Prize on the 12volt Spin-To-Win Wheel on Friday morning, September 10th.
The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. Nine months ago we celebrated the 2nd Anniversary of the weekly 12volt Spin-To-Win Wheel.
The 12volt Spin-To-Win Wheel rolled for 144th time on Friday morning September 10th. The Wheel landed on the PowerBass space. The Audio Innovations Conway slip was drawn from the jar and an Instagram post of the winning slip was posted. A video of the Wheel spin was also posted.
We reached out by phone and talked with Jason Grubbs at the store in Conway AR.. He was very happy to hear a prize would be heading his way. While speaking with Jason he mentioned he and car club members went to south Louisiana to help people who were impacted by Hurricane recently. Great to see people like Jason and his friends helping others.
Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.
12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, Accele, PowerBass, CRUX, DS18, SoundStream, JBL, Kenwood, Power Acoustik, JVC and ZZ-2. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX and Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO and Anthonys Car Stereo in North Highlands CA. Congratulations to all.
WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday, September 17th.
DIAMOND BAR, CA. (09.10.2021) – Sales of alternative power vehicles, while currently representing just 5% of all U.S. light vehicle sales today, are expected to reach 45% by 2035, according to new SEMA market research.
Eighteen of the top 20 global automakers, which together represent around 90% of new car registrations worldwide in 2020, plan to widen their portfolio of alternative power models and scale up their production of electric vehicles. However, three-quarters of Americans still prefer gas or diesel and have concerns about charging infrastructure, driving range, and price. Also, alternative power vehicles remain a niche market for the specialty-equipment industry, accounting for just 1% of specialty-equipment retail sales in 2020.
According to new SEMA market research, sales of alternative power vehicles are expected to reach 45% by 2035.
Filled with an in-depth outlook on the landscape of alternative power and electrification in the United States, the “Emerging Trends: Electrification, Alternative Power and Advanced Technology” report helps companies understand potential implications for the specialty-equipment industry and how advanced technologies are becoming part of the new vehicle ecosystem. Key findings from the report include:
There are currently 4.1 million alternative power vehicles on U.S. roads today. This represents 1% of light vehicles in operation.
While sales are starting to grow, significant hurdles remain–around range, charging, and electrical power generation–in the shift towards more electrified vehicles.
As sales of electric and other alternative energy vehicles increase in coming years, it will take a while for current vehicles to cycle out of operation. The average age of a vehicle today is just over 12 years.
Alternative power currently represents a very small share of the specialty-aftermarket sales but will be more important as their presence grows. In 2020, alternative power accounted for only 1% of specialty-equipment retail sales at $0.42 billion.
Automakers continue to integrate vehicles with advanced technology to increase safety and comfort on the road. This opens potential growth opportunities for the aftermarket industry in older vehicles.
While 58% of drivers want more safety features, 86% say they are afraid of fully autonomous vehicles. They cite safety and liability as their biggest concerns.
To learn more about SEMA’s outlook on electric vehicles and emerging trends and technology, download the new “Emerging Trends: Electrification, Alternative Power and Advanced Technology” report today at www.sema.org/research.
PALMYRA, PA (09.09.2021) – DAS Companies Inc., the 12Volt Consumer Electronic industry’s premier Mid-Atlantic distributor, has partnered with PRV Audio bringing new, innovative pro audio products and accessories for Pro Audio and 12Volt Car Audio customers with the introduction of PRV and Timpano.
PRV Audio is well known for melding the best of today’s technology with passion and purpose to deliver the most innovative manufacturing of professional loudspeakers. Starting with a compact line of transducers fully dedicated to the Brazilian market, PRV Audio expanded, added the Timpano Brand, and opened its own subsidiary in Fort Lauderdale, Florida, in 2009 to better serve the growing international demand and the North America market.
As an approved national distributor, DAS has added PRV and Timpano’s best-selling products immediately, with plans to stock in all DAS warehouse locations including; Pennsylvania, Virigina and Utah. Both brands are now in stock and began shipping last week.
“We are excited to increase our market penetration into our existing territories, knowing the PRV Audio brands offer us the reach we need to expand and grow 12Volt opportunities during these challenging times,” said Rex Berfield, National Sales Manager. “PRV Audio allows us to reach additional energetic and passionate fans of loud music,” Berfield added.
“We’re continuing to execute our strategy we initiated prior to the unexpected covid situation, which led to this exciting partnership with DAS,” added Executive Director Daniel Costa. “We are pleased to find both teams share the same energy and passion to succeed.”
SPRINGFIELD, IL (09.07.2021) – The American Flat Track 2021 Series continued at the Illinois State Fairgrounds in Springfield, IL on September 4th and 5th. As a Sponsor KICKER had a major presence on the midway. Unfortunately Friday’s scheduled events were completely rained out. Saturday was a great day for racers on the track with a shortened session Monday morning.
Racers on the track at the Illinois State Fairgrounds in Springfield IL.
KICKER had a prominent booth on the busy Midway.
KICKER’s Jeremy Wynn, Events and Promotions Manager, rolled in on Friday and set up at the event with Maddog_Media’s Lorin Morrell’s rig. “With KICKER’s sponsorship we had a super booth spot on the midway, On Saturday morning we set up the tent with products on the table and the KICKER RZR by the booth. Then, when the heavy rain came midmorning everything went back in the trailer and we buttoned up for the day,” Wynn related.
Sunday dawned with clear sky and once again the team set up the booth. On the tabes KICKER audio, marine, bike, powersports and Lifestyle products were positioned for members of the crowd to check out. The KICKER Polaris XRV was Livin’ Loud by the tent.
All KICKER product categories were displayed under the tent on the Midway.
Sunny sky brought a good crowd to the grandstand.
“Our booth got very busy on the midway the minute the grounds opened on Sunday morning. The first race series started a little after 2 o’clock so we talked to a ton of people in 3 or 4 hours. So many said they had a pair of Kicker 12’s in the trunk. Many in the crowd were bikers. Seeing the other KICKER product categories raised interest. Also, a number of people mentioned they knew about the Bullfrog in the Lifestyle line,” Wynn added.
As soon as the racers hit the track grandstand filled. On the track racers top 100 MPH as they hit the straightaway and then slide through the corners. After the first series of races the track crew spent time prepping the track for the next series. During that time members of the crowd returned to the midway and spent more time in the KICKER booth and grabbing snacks. The last race series started at 6PM and finished before dark as this track has no track lighting. After fans departed the KICKER booth was put back in the trailer.
This Labor Day image spotlights the Arch in St Louis as the KICKER team traveled from Illinois to Oklahoma.
Monday, Labor Day, dawned with a sunny sky also. The KICKER booth was once again set for the limited race schedule which drew a light Labor Day crowd through the midway. Before noon the trailer was packed and it was time for Wynn and Morrell to head back to Stillwater, OK. From there, Morrell headed to his Maddog_Media office in Phoenix.
Look for Morrell at an upcoming event in Sacramento. Look for Wynn to pilot the KICKER XRV to the Sand Sport Super Show in Costa Mesa, CA.
SHREVEPORT LA (09.04.21) WTF…Win This Friday. Anthony’s Car Stereo won the 12volt News $100. Prize on the 12volt Spin-To-Win Wheel on Friday morning, September 3rd.
The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. Eight months ago we celebrated the 2nd Anniversary of the weekly 12volt Spin-To-Win Wheel.
The 12volt Spin-To-Win Wheel rolled for 143rd time on Friday morning September 3rd. The Wheel landed on the 12volt News space. The Anthony’s Car Stereo slip was drawn from the jar and an Instagram post of the winning slip was posted. A video of the Wheel spin was also posted. We reached out by phone and talked with Mike Kardous, store owner, at the store in the North Highlands CA. He was very happy to hear that a 12volt News $100. check prize would be heading his way. Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.
12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, Accele, PowerBass, CRUX, DS18, SoundStream, JBL, Kenwood, Power Acoustik, JVC and ZZ-2. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.
Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX and Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA and The Car Audio Shop StL in High Ridge MO. Congratulations to all.
WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday, September 10th.
OCEAN CITY, MD (09.03.2021) – KICKER was the title sponsor of OC Jeep Week 2021 that ran August 26th thru 29th at the Ocean City Convention Center. The KICKER XRV, with Boom Room and showroom, plus KICKER tents for the AudioWorks of Delaware crew to do Jeep installations, contributed to KICKER’s strong presence at the event.
Jeremy Wynn is all smiles with his Birthday present from Opus Marketing at OC JEEP Week.
An added touch was the extra special Birthday present Opus Marketing presented to KICKER’s Jeremy Wynn. How about a customized C3 RC Cooler with decked out matching trailer.
“When I saw the decked out RC rig I thought, WOW, how cool is that. When I learned it was a birthday present from Jamie and the Opus crew I was speechless,” Wynn, KICKER Events and Promotions Manager, who pilots the KICKER XRV, related. Adding “Maybe it’s the MRV for MIni RV!”
This tricked scooter was another Opus Marketing tool that created excitement at OC JEEP Week.
“We wanted to do something special for Jeremy who works so hard with us at events. The idea came up for a remote controlled cooler. Then we thought it needed some sound so we added the trailer. We purchased the C3 Cooler with trailer and took it and some KICKER products to Audio Unlimited in Elkton MD. Jeff Ewing has done other unique projects for us and knew he was create something very special…which he definitely did,” Jamie White stated. The KICKER great included KEYLOC Smart, amps and speakers. A lithium battery too.
People waited to experience the Boom Room and check out the product showroom in the KICKER XRV.
Ewing offered, “We didn’t have a lot of room in the C3 trailer but we figured out a way to make it all happen and applied KICKER graphics. No doubt this is one of the coolest projects we have done and it was great to learn everyone liked the finish product.”
“The KICKER setup at OC Jeep Week was like a 3 ring Circus. The XRV was Livin’Loud, lots of action as the AudioWorks crew was selling and installing for Jeepers plus Jermey’s KICKER RC cooler out on the grounds,” White relayed.
The KICKER team on site included Matt Matheson-Eastern Regional, Ken Bundy-Product Specialist, Jeremy Wynn and Josh Alexander who co-piloted the XRV. The AudioWorks team included Darren Tomas-Owner, Kyle Kessler, Tim Foltz and Peter Herr. The Opus Marketing team included Jamie White, Chuck Ottati, Bruno Berg and Todd Ess.
AUBURN, WA (09.02.2021) – Bob Oliver, President at Oliver Marketing, announced today that they have acquired the 12volt division of long time Pacific Northwest Rep firm N&S Marketing. With this acquisition, Oliver Marketing is adding the following vendors to the Oliver Marketing PNW 12volt portfolio; Kenwood, VOXX, Harman, Dynamat, Jensen, Dual, and Lucas Lighting. The veteran sales reps for N&S, Ryan Christie and Barry Lightfoot, will also be joining the Oliver Marketing team.
Oliver Marketing will also be taking over the distribution rights for those same brands which will allow Oliver to get back into the 12volt distribution business. Since the departure of Custom Plus Distributing from 12volt market, there has been a need to replace them in the Pacific Northwest. Oliver Marketing has formed a new entity called Sound House located in Auburn, Washington.
Sound House will be the distributor for all the lines being acquired. In addition, Sound House is the new Elite Distributor Alliance (EDA) member for the PNW which allows them a wider mix of lines including Metra and Triton.
This acquisition allows Oliver to be the representative for multiple brands for the entire West Coast including Rockford Fosgate and Kenwood.
Oliver Marketing was established in 1986 with multiple divisions selling to the Custom Installation channel, 12volt retailers, regional chains as well as Costco Wholesale. Oliver Marketing has over 20 outside sales reps covering the entire west coast with offices in Irvine, CA and Auburn, WA.