Dave Clews Sworn in as the Mayor of Pottsville

Dave Clews during the swearing in ceremony on January 3rd as the Mayor of Pottsville, PA.

POTTSVILLE, PA (01.21.22) – 12volt Dave’s Audio is a 12volt retailer that has served the Pottsville, PA community, and surrounding area, for over 20 years. Clews is a lifelong resident of Pottsville and has a 4 decade history in the 12volt industry.

Owner Dave Clews is now the Mayor of Pottsville and was sworn into office on January 3rd. Before his election as Mayor Clews was a City Council member and worked to support brick and mortar businesses in the city.

Clews offered to local media he was excited and planned to get with department heads to share ideas. In his sixties Clews still sees the value of cultivating young entrepreneurs who are interested in seeing Pottsville prosper.

A file image of Dave Clews in his showroom excited about remote start season.

Mayor Clews is a people person and through the years has had a passion for taking care of his customers at 12volt Dave’s Audio. When it comes to taking care of his customers Mr Clews has a clue! No doubt Mayor Clews will have the same passion for the citizens of Pottsville.

In a phone call with the 12volt Central Studios Mayor Clews made it clear that the job of Mayor would not take all his time. But when there were duties requiring his presence as Mayor the staff at 12volt Dave’s was well equipped to keep things cranked up.

He also confirmed he was the first male Mayor of Pottsville to have a ponytail. When asked about 24-hour cruise-ins the Mayor indicated he would have to get back with us.

All the best Mayor Clews.

EMMA USA to Participate in 3 Major Sound Quality Events in 2022

CRYSTAL LAKE, IL (01.20.22) – EMMA Global — founded in 2000 — has successfully emerged as a community of Mobile Media Enthusiasts in more than 40 countries. With this diversity, its formats have evolved significantly, and the EMMA Sound Quality format offers a unique perspective for enthusiasts and competitors who have a desire for feedback and knowledge.

EMMA USA — founded in 2018 — is excited to announce its involvement in three major events for the 2022 sound quality competition season.

The first event will be the second annual Lonestar SQ Shootout, held in Frisco, TX, in cooperation with Italia Hi-Fi, on April 29-May 1, 2022. The second event will be the ninth annual Aggieland SQ Invitational, held in College Station, TX, in cooperation with Mobile Toys, on June 4-5, 2022. The third event will be the tenth annual Steel Valley, held in New Cumberland, WV, on July 22-24, 2022.

As more information becomes available for these events, you may follow the EMMA USA Facebook page for more info and how to register: https://www.facebook.com/emmanetusa or via the website at https://emmausa.org

In addition to the announcement of these events, EMMA USA is pleased to announce the experienced judges and individuals who will execute EMMA’s mission in the USA for providing a neutral, trend-setting platform to promote and carry the fascinating world of custom-made mobile media installations to consumers. Tom Meyers, who continues his third year as the Director of Operations, in addition to Jeff Smith, Ben Zimmerman, Tim Goudy, Mic Wallace, and others.

“EMMA has been a great addition to sound quality competition in the USA. The format brings a new look at the judging process and competitors seem to love it. The response and feedback have been nothing but glowing. EMMA USA held its first finals in 2021 where 46 competitors battled it out for a win during its inaugural USA finals event. I cannot be happier with its success and the support we have received thus far” said Tom Meyers, Director of EMMA USA.  

“The continued growth of EMMA in the USA is the final decisive step to become a real global network for Mobile Media enthusiasts as well as the leading platform for the international Car Media industry. I wish the EMMA USA team the best of luck and success in their work for EMMA USA and great fun with their activities. I hope to come over soon to celebrate with our American friends and to welcome everyone personally on board of the international EMMA Network” said Alex Klett, CEO of EMMA Global.

For more information on EMMA, visit www.emmanet.info — to contact EMMA USA, email info@emmausa.org. For more information on EMMA USA’s calendar of events, visit their Facebook page at facebook.com/emmanetusa

CE Rep Firm End Result Revives Popular Dealer Event in 2022

PITTSBURGH, PA (01.19.22.) – Consumer Electronics rep firm End Result, of Pittsburgh, Pennsylvania, has confirmed the dates for its popular consumer electronics dealer and manufacturer showcase.  Marking its 18th event, The End Result Show will take place onFriday, March 18 at the Bridgewater Conference Center, 10561 Sawmill Parkway, Powell, OH—a location that is easily accessible for dealers located in Ohio, West Virginia, and Pennsylvania.

The one-day event, designed to motivate and educate retail sales teams is entitled, A Time for Transformation to Revive, Survive, and Thrive which is “absolutely needed to successfully move forward in 2022,” says Ed Dalesandro, Principal of End Result and organizer of the show. Home audio, video, and aftermarket automotive retailers are invited to attend to see and hear new products from exhibiting manufacturers, attend educational seminars that cover all the bases from technical sessions to advice on how to create attention-grabbing in-store displays, to effectively using social media to your advantage.  After a full day of activities, all are invited to a special networking social event.

Dalesandro continues, “These are crucial times for brick and mortar independent dealers that are trying to adapt to survive and thrive again. As a rep in the consumer electronics industry, I feel it’s my job to provide dealers with the tools they need to be successful and compete in this moving target of a world. It will take ‘out of the box’ thinking to maintain customer flow and this could be a boom for all of us but it must be carefully orchestrated and well-thought-out.”

A list of seminars will be issued in the next few weeks. Registration to attend the event for Ohio- West Virginia and west Pennsylvania dealers & distributors can be made online at: http://events.constantcontact.com/register/event?llr=cuqf65jab&oeidk=a07eizoojyt67a6a812

Note that lunch and dinner will be included to show attendees.

Stay up to date on news about the show on Facebook: https://www.facebook.com/endresultonline/

The 2022 MECA California Season Kickoff Rocked at Tune Time Stereo

REDLANDS, CA (01.18.22) – The 2022 MECA California Season, with a 2X Double Point Event, took place on Saturday January 15th at the York Street Tune Time Stereo location. MECA SPL and MECA SQ formats took place in the lanes. US Acoustics was the MECA Title Sponsor.

LEFT: Richard Papasin (L) presented Tune Time’s Mike Stoeckmann with a long overdue award from March 2020, which was the last MECA event right before COVID shuttered the whole world.
RIGHT: Papasin (R) presented Jesse Navarro (and his son Adrian Navarro) as two of the new MECA CA SPL judges of the past 2021 season. Adrian was not present at the event.

Tune Time Stereo’s Mike Stoeckmann related, “It felt really good to get the season kicked off with the MECA event. Unfortunately, we had some people and teams that could not attend. ‘Fluvid’ is still going around in this area. Competitors were happy to be here and competing. Business at our store remains strong and we are booked with larger job through February.”

Tune Time Stereo is housed in an industrial building and attendee vehicles spread around the building.

Richard Papasin, MECA California… who headed up the event, offered, “The show was a success with good camaraderie between both the SQL and SPL competitors. With some still rebuilding for the new season, it was a good turnout nonetheless for an early season event with 49 total entries with competitors traveling from as far north as San Jose and Fresno down to Redlands and some from as far south as San Diego and from neighboring states such as Nevada as well.”

Paragon Sales and Marketing was on site with Wayne Smedile and Mike Rios. Two of the company’s world-class ORCA demo cars showcased the best in SQ featuring Mosconi, Focal and Gladen Audio components. Near by an AudioControl tent covered products plus Water, T’s and lanyard Swag.

Papasin continued, “Last but not least, congratulations goes out to “Psychedelic” Scott Butler of Team San Diego Bassheads who made the trek up to Redlands and won both Park and Pound Best of Show (highest Park and Pound score) and SPL Best of Show (highest combined Sound Pressure and Park and Pound score). In MECA CA we have a tradition of awarding a mug for this honor and this is Scott’s first mug.”

LEFT: “Psychedelic” Scott Butler (R) of Team San Diego Bassheads accepts the Team’s awards.
RIGHT: Jesse Navarro points to his new MECA Judges shirt and thinks “So awesome to be a judge… and not be judged. We had a super day with a large group of great folks at the MECA 2X SPL Show.”

Visit mecacaraudio.com and tunetimestereo.com for more.

The KICKER AMA Pro ArenaCross 2022 Series Rolled Into Amarillo

AMARILLO, TX (01.17.22) – The KICKER AMA Pro ArenaCross 6-City Series, with 10 races, rolled into the Amarillo National Center on Saturday, January 15th.

“It was cold and very windy outside but inside the action on the track was red hot as riders and attendees were Livin’ Loud. We had a display area in the lobby area and virtually everyone who entered the 10,000 seat Amarillo National Center had to pass by the KICKER setup. We had a selection of KICKER products for all to see. We were talking to members of the crowd about KICKER throughout the evening. Texas is truck country so the new KICKER L7T under seat drew a lot of attention. Powersports in strong in the area so the KICKER PowerBar grabbed attention too.”

The KICKER AMA Pro ArenaCross track set inside the Amarillo National Center was very well prepared.
Graphics on huge screens highlighted action in the Amarillo National Center.

Continuing, “I talked with one fellow, who had a Soundbar from another brand, and he was so amazed at how much better the KICKER PowerBar sounds than what he has when I cranked it up,” Lorin Morrell-Maddog-Media, who is on site and orchestrates the KICKER AMA Pro ArenaCross Series events, related.

For Saturday night’s event the stands were nearly full with attendees very engaged with action on the track. Amateur riders took to the track during the day and pro riders took the track through the evening from 6 until well after 10PM.

Bobby, from JD Glassworks in Lubbock, made the trip to Amarillo with a lovely friend to check out the event. JD Glassworks is a strong KICKER Dealer. Maddog_Media’s Lorin Morrell is on the left.
This amateur racer caught one of the special KICKER T’s shot into the crowd during a break in the Pro Racer heats. He is pictured with his Bullfrog prize and certificate with Lorin Morrell.

In addition to the action on the track T-shirts are fired into the crowd during Pro race breaks and track maintenance periods. An air cannon fired wrapped KICKER T’s into the crowd. A special T has a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. One of the amateur racers caught the KICKER T with the certificate and went to the booth and picked up his Bullfrog prize.

Crowd members also participated in flag-waving sessions for a chance to win a KICKER BullFrog.

A wide selection of KICKER gear was displayed on tables in the lobby.
Racers were flying high when they circled the track.

Concluding, Morrell added, “Bobby from JD Glassworks in Lubbock, a strong Kicker dealer, came over to the event and it was great to visit with him. The KICKER AMA Pro ArenaCross got off to a great start in Loveland and the Amarillo TX event continued the excitement. The KICKER AMA Pro ArenaCross is Livin’ Loud in 2022.”

Visit kicker.com for more.

Elite Audio Hollywood Wins 12volt News Prize on the 12volt Spin-To-Win Wheel Spin 161

SHREVEPORT LA (01.15.22) WTF…Win This Friday. Elite Audio Hollywood won a $100. 12volt News check on the 12volt Spin-To-Win Wheel 161 on Friday morning, January 14th.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel has now rolled into year 4.

The 12volt Spin-To-Win Wheel rolled for 161st time on Friday morning January 14th. The Wheel landed on the 12volt space and the Elite Audio Hollywood slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the wheel spin was also posted.

We reached out to the dealer in Los Angeles to give them the good news. They have no phone number listed on social media on their website. We look forward to giving them the good news when they reply to the txt message.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, AIS, PowerBass, CRUX, DS18, SoundStream, JBL, Kenwood, Power Acoustik, JVC and USASpec. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA and Auto Additions in Springfield IL. Congratulations to all.

WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday, January 21st.

New Cars, Trucks and SUVS Less Affordable Than Ever

This article was written by Larry Printz for TheDetroitBureau.com

DETROIT, MI (01.14.22) – New data released Wednesday by Kelley Blue Book shows that the average new-vehicle transaction price rose to $47,077 in December 2021, a new record.

That’s a 1.7% increase — $808 — from November, and a 14% increase — or $5,742 — from December 2020. The high prices stem from continued strong demand, low vehicle inventories and dealers charging at or above the manufacturer’s suggested retail price (MSRP) for certain vehicles.

Luxury vehicle sales driving higher prices
The types of vehicles sold also played a role in raising the average price: 18.4% of last month’s sales came from luxury cars, higher than the 16.9% share they held in June, or the 15.5% share they held in December 2016.

Dealers are charging at or above sticker price for most new cars.

“December typically is the best month for luxury vehicle sales, and 2021 followed that trend in a big way,” said Kayla Reynolds, analyst for Cox Automotive. “The result was another record in overall average transaction prices, completely driven in December by the increase in luxury vehicle sales.”

Luxury car buyers paid an average of $64,864, more than $1,300 above sticker price. A year ago, these buyers were paying more than $3,000 under MSRP.

Other vehicles prices rising as well

Yet it wasn’t just luxury buyers who were paying more. Non-luxury vehicles cost an average of $43,072, down from the record high set in November 2021, but still more than $900 above sticker price, a trend that has been consistent during the past six months

Tesla’s average transaction prices rose more than any other brand from November to December 2021

The higher cost is being driven by the shrinking number of sedan sales, which tend to be more affordable than SUVs or trucks. Whereas the average price of a sedan in December 2021 was $42,460; SUVs averaged $46,075; vans $46,908; and trucks $55,049.

Some pricing anomalies arise

The price of all vehicles rose year-over-year, but some prices fell from November to December, with entry-level luxury cars and high-performance cars seeing a 1.7% price decline, and sports car prices falling 1.9%. But electric vehicle prices rose 13.9% from November to December, luxury midsize crossover SUV prices increased 3.3% and luxury subcompact SUV prices increasing 2.5%.

Consumers paid an average of $55,049 for their new truck in December 2021.

Among brands, Mitsubishi’s prices rose the most year over year, increasing 33.1% from December 2020 to December 2021. Other brands seeing sharp increases include Cadillac at 25%, Infiniti at 20.5%, Chevrolet at 19.6%, Acura at 19.2% and Jeep at 17.9%. 

Month to month, Tesla’s average transaction price rose 16.9%, more than any other brand followed by Cadillac at 11.8%. Other brands saw far smaller price increases, mostly in the low single digits. And some brands’ average transaction price decreased, such as Mazda, down 3.7%; Rivian, down 3.6%; and Jeep down 2.6%.

Click to read the full article at TheDetroitBureau.com

SiriusXM RoadyBT and Road DogBT Debuted at CES 2022

LAS VEGAS, NV (01.13.22) – SiriusXM highlighted new products in the VOXX Electronics Central Hall booth at CES 2022. Paul Trueman, Sr. Director, Retail Sales worked the booth throughout CES 2022 that was shortened to 3 Days.

The VOXX Electronics booth in the Central Hall showcased the 12volt brands under the corporate umbrella.

“I was very excited about the new SiriusXM introductions. Here is why I’m excited about the RoadyBT and Road Dog BT. From an installation side there are three features that makes the process a much better experience. First the chipset and connections have been relocated to the CLP which leaves one cable to the display instead of three, this alone makes for a much cleaner installation. The Second feature is the new magnetic mounting solution which allows for more options when installing, including the ability to sell other well know magnetic mounts. The Third is in the BT name, this unit has the option to connect to the customers radio the usual ways (FM and Aux), but now has Bluetooth which again makes for a much cleaner installation.”

Paul Trueman in the SiriusXM portion of the VOXX booth during setup.
The new SiriusXM Roady BT mounted in the display on the show floor.

In the VOXX Electronics booth the new SiriusXM units were spotlighted in freestanding displays.

Continuing Trueman offered “We will also be launching a version called “Road Dog BT” for the retail truck channel. The Road Dog BT includes an antenna mount designed to work with most truck mirrors…more details to come on that.

The new SiriusXM Road Dog BT was spotlighted in a freestanding display.

Concluding “Also the launch of our updated consumer rebate. We are continuing the 3 months free of our best package with purchase of any new aftermarket radio. However we have added the option of selecting one year of our best package for only $99 (which can be paid monthly). For customer purchasing the SXV300V1 they can still take advantage of the $70 rebate which when combined with the subscription offer makes it a “No Brainer” to recommend SXM on the sales floor.”

Visit siriusxm.com for more.

MasterTech Expo Doubles Exhibit Space

TEMPE, AZ (01.12.22) – Mobile Solutions announced it is going beyond its planned exhibit floor space at the Mesa Convention Center to accommodate increasing interest in its first annual MasterTech Expo, scheduled March 6-9 in Mesa, Ariz. An adjacent outdoor expanse will essentially double the exhibit area, providing attendees access to more vendors and new product experiences.

The outdoor portion of the venue makes room for more than 25 additional demo vehicles as well as large-scale product showcases and demonstration areas. The space will be closed to the public and engage attendees with new hands-on, visual and audible experiences in a spacious, uncrowded environment.

The outdoor expansion adds to an overall exhibit floor with several high-value attractions. Twenty-four well-spaced vendor booths will feature special demonstrations of product applications. The stage will spotlight the Rockford Fosgate-sponsored MasterTech Expo Build-Off and its accompanying awards presentation with featured speakers, plus a technical drawing session with celebrity vehicle designer Dave Kindig. And the in-hall dining space will cater a complimentary buffet for attendees daily.

“When we first envisioned MasterTech Expo, our priority was always to create the highest possible value for attendees,” said Bryan Schmitt, president of Mobile Solutions. “Our attendance numbers show that our message has resonated with the industry. And equally important, the need to expand our exhibit space shows our message has resonated with automotive aftermarket brands as well. We look forward to welcoming attendees this March to our first of many shows.”

For more information, or to register for MasterTech Expo, visit mastertechexpo.com.

The KICKER AMA Pro ArenaCross 2022 Series Kicked Off in Loveland, CO

LOVELAND, CO (01.11.22) – The KICKER AMA ArenaCross 6-City Series, with 10 races, kicked off January 7th and 8th at the Budweiser Events Center in Loveland, CO.

The Budweiser Events Center in Loveland, CO was the site of the January 7th and 8th KICKER AMA ArenaCross.

“It was cold with snow outside but inside the action on the track was red hot both nights and the attendees were Livin’ Loud. We had a display area in the lobby area and virtually everyone who entered the Budweiser Events Center had to pass by the KICKER setup. We had a selection of KICKER products for all to see. For at least 90 minutes on Friday and 2 hours on Saturday we were talking to members of the crowd about KICKER. Colorado is truck country so the new KICKER L7T under seat drew a lot of attention as did the OE Direct fit speakers. Powersports in strong in the Rockies so the KICKER PowerBar grabbed attention too,” Lorin Morrell-Maddog-Media, who orchestrates the KICKER AMA ArenaCross Series events, related.

KICKER product setup in the lobby before the event began.
Track prep early Friday.

The Budweiser Events Center was built as a hockey arena that holds about 7000 people. For the ArenaCross event the stands were pushed back a bit to set up the fairly short, but well designed track, for riders. For Saturday night’s event the stands were nearly full. Over 300 riders were on hand both days to take practice runs plus amateur and pro riders on the track for dozens of heats through the evening from 6 until well after 10PM.

Riders on the track raced for the top spot on the podium.
The event center was built for hockey and it was a quick trip around the track for riders.

Matt Macias, Colorado staff member of Santa Fe Distributing in the Rockies, was on hand Saturday night to work the booth along with Lorin Morrell. “Lorin does such a great job getting everything set up to showcase KICKER at the AMA ArenaCross events. So many attendees are interested in the KICKER products that will fit their rides,” he stated. Macias resides in Aurora CO about an hour from Loveland. Santa Fe Distributing in a key KICKER Distributor of longstanding based in Lenexa KS.

Lorin Morrell gives a big thumbs up with the winner of the T-Shirt toss with his KICKER BullFrog Prize.
Matt Macias (R), Santa Fe Distributing, was on site for the Saturday day event and is pictured with Lorin Morrell and more KICKER Bullfrog prize winners.

In addition to the action on the track T-shirt are fired into the crowd during race breaks and track maintenance periods. An air cannon fires wrapped KICKER T’s into the crowd. A special T has a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. Crowd member also participate in flag-waving sessions for a chance to win a KICKER BullFrog.

The 2022 KICKER ArenaCross Series will be Livin’Loud.

Concluding Morrell added, “The KICKER AMA ArenaCross got off to a great start in Loveland and the next stop is Amarillo TX on Saturday, January 15th. We look for a great turnout there as well. The KICKER AMA ArenaCross is Livin’ Loud in 2022.”

Visit kicker.com for more.