TORRANCE, CA (1.23.26) – Rydeen Mobile Electronics, a global leader in advanced vehicle safety and solution-based technologies, is proud to announce the promotion of Rex Berfield to National Sales Manager. This strategic appointment marks a new commitment in Rydeen’s mission to jump-start a new era of brand growth, sales organization and market leadership.

With over 35 years of deep-rooted experience in the 12-volt sector, Berfield brings an experienced track record of managing large-scale manufacturing and distribution networks. Previously serving as Strategic Sales Manager, his promotion to a national leadership role reflects Rydeen’s commitment to the 12-Volt industry and accelerating market penetration within established and emerging sales channels.

“Rex’s profound understanding of the mobile electronics landscape is an important asset that aligns perfectly with our high-intensity growth plans,” said Phil Maeda, CEO of Rydeen Mobile Electronics. “By elevating Rex to our National Sales Manager, we are installing a proven architect of sales networks who understands how to translate cutting-edge technology into tangible value for our partners and consumers nationwide.”

In his expanded role, Berfield will oversee Rydeen’s national sales initiatives; focusing on solidifying the existing sales network and building new communication frameworks. His primary objective is to eliminate market friction and ensure Rydeen remains the definitive choice for vehicle safety and driver-assist solutions.

“I am honored to lead Rydeen’s national sales efforts at such a perfect moment for the brand,” said Rex Berfield. “Our focus is on constructing a “sales engine” that empowers our existing dealer network and delivers responsive, customer-first solutions. We are not just selling products; we are engineering a safer driving experience through innovation.”

Berfield’s promotion is effective immediately as part of Rydeen’s broader strategy to enhance internal capability and mentor the next generation of industry leaders.

Visit rydeenmobile.com for more.

MEMPHIS, TN (1.22.26) – Due to the impending winter storm and the potential hazardous conditions heading toward Memphis, the Agricenter has made the difficult decision that they are unable to host the FIM North America Arenacross Championship event this weekend. The primary concern is the safety of everyone involved, including travel to and from the venue and safely hosting the event itself.

We deeply regret having to share this news and understand the disappointment it may cause. We are actively working with the venue to identify an alternate date that fits both the series schedule and their availability, and we’ll provide updates as soon as possible.

In the meantime, all ticket holders and event participants will receive automatic refunds within the next 7-10 business days. For any immediate questions, please reach out to our team at info@jetwerx.ca.

Thank you for your understanding and continued support of Arenacross.

TEMPE, AZ (1.22.26) – MasterTech Expo is proud to announce that due to year-after-year growth, it has increased hotel availability at Delta Hotels Phoenix Mesa for MasterTech Expo 2026, held March 12-15, 2026 at the Mesa Convention Center in Mesa, Ariz. Event registration is also now open and attendees can take advantage of early bird pricing for a limited time.

“The 2025 MasterTech Expo experienced remarkable growth in all facets of the event, and during planning for the 2026 Expo, we realized quickly that more local hotel availability for attendees was needed,” explained Bryan Schmitt, founder, CEO, and president of Mobile Solutions. “This was a direct result from the feedback we had received from both manufacturers and attendees after our immensely successful 2025 Expo, and so we want to ensure all attendees and manufacturers have the opportunity to take advantage of great lodging pricing and close walking proximity to the Mesa Convention Center.”

As one of the main reasons for MasterTech’s continued growth the past year, the 2026 Expo will also include the “Dino’s Git-Down Show & Shine Car Show”. Taking place on Saturday, March 14 from 12:30pm – 5:00pm at the Mesa Convention West Parking Lot, the event is open to top hot rod builders, automotive customizers, and hardcore enthusiasts.

MasterTech is more than a trade show, it’s a community. The event combines hands-on training, industry insights, and product innovation in a way that connects directly with what professionals want and need. That’s why manufacturers and attendees alike choose MasterTech as their go-to event.

Don’t miss out on four days of high-value training, networking, and inspiration. Secure your spot now and lock in early bird pricing.

Register today at www.mastertechexpo.com.

TORONTO, ON (1.21.26) – The 68th Annual Toronto International Boat Show is happening January 17th through the 25th at the Enercare Centre in Toronto’s Exhibition Place. Importel and Wet Sounds are in the center of the action in booth G561. Importel’s Ricky Lima and Bill Truax, along with Paul Zlatar from ATG, are in the booth connecting with attendees.

On Day 3 it was time for product highlights as Wet Sounds unleashed the power of the Wet Sounds Portable Speaker engineered to deliver premium, high-performance audio for any environment. Whether hosting a poolside party, enjoying a beach day or embarking on an outdoor adventure this rugged, portable ensures music sounds incredible every time.

The large booth spotlights Wet Sounds’ wide selection of marine products including amplifiers, speakers and marine receiver along with wake tower speakers and IP67 rated portable radio. Wet Sounds catalogs and swag items are also available. In the adjoining booth SiriusXM Canada brand partner is spotlighting the SXV300 Connect Tuner.

Key features of the Wet Sounds Portable Speaker include powerful audio performance which boosts 126dB of rich, crystal clear sound to fill any space indoors or outdoors. Pro-grade SKAA wireless audio to experience minimal latency and professional grade audio quality for the ultimate listening experience. Bluetooth connectivity streams music seamlessly from your device with a 60 foot range for uninterrupted play.

With an IP67 weatherproof and dustproof rating, the Wet Sounds Portable Speaker thrives in marine, powersports and outdoor environments. The Portable Speaker is a stackable design weighing 25 pounds so this speaker features an ergonomic handle for easy transport and interlocking stackable capabilities. The integrated LED lighting adds vibrant atmosphere to events with customizable LED lights that can be adjusted to the listeners’s liking. Listeners can connect up to 4WS-L units for an incredible outdoor concert experience.

On a huge show floor there are over 500 exhibitors and 1000 boats available for attendees to check out the latest products to get ready to make waves during the marine season 2026.

Importel is focused on the 12volt installation car audio and electronics including marine, powersports and motorcycle. With locations in Toronto and Edmonton the company supplies everything retailers and installers require to run a successful business. For over 40 years Importel staff members have shopped the world to find their customers the very best values available anywhere…. price comparisons will prove this to be correct.

“This is one of the largest shows in North America and next year we want to go even bigger” Lima, National Sales Manager, related.

Watch for much more to come from Importel. For more info, visit www.importel.com.

MURRIETA, CA (01.20.26) – MUSWAY USA is proud to welcome Christopher Sinh as our new Director of Technical Support and Inside Sales, strengthening our commitment to dealer success, product excellence, and real-world performance.

With over 8 years of hands-on industry experience and more than 20 years of car audio knowledge, Chris brings deep technical expertise, genuine passion, and a dealer-first mindset to the MUSWAY USA team.

“Car audio isn’t just my career — it’s my passion. DSP tuning, system design, and extracting the best possible sound from every vehicle is what drives me. Every build is a new canvas and a new challenge. Now as part of the Musway USA family, I’m excited to work directly with dealers and end users to showcase what Musway products are truly capable of delivering. At its core, music is a universal language — and Music is the Way.”

Born and raised in San Diego, Christopher earned his Bachelor’s degree from San Diego State University, with an emphasis in Business Management and Marketing, before relocating to Orange County to pursue his career in the car audio industry full-time. This combination of technical skill and business understanding allows him to support dealers not just with tuning and troubleshooting, but also with sales support, product positioning, and customer success.

In his new role, Chris will be actively working with MUSWAY dealers nationwide, providing:

• Advanced technical support
• DSP tuning guidance
• Product training and education
• Inside sales support
• Dealer consultation to drive growth

He’s not here to sit behind a desk — he’s here to roll up his sleeves, pick up the phone, get in the installs, and help our dealers win.

“We’re building something special with MUSWAY USA,” says Andrew Bishara, CEO of Global Audio Marketing and MUSWAY USA. “Adding someone with this level of passion, knowledge, and dealer-focused mindset elevates our entire support system. Our dealers are going to feel the difference immediately.”

Please join us in welcoming Christopher Sinh to the MUSWAY USA family.

Visit muswayusa.com for more.

12VOLT CENTRAL STUDIOS (1.17.26) The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 7.

The 12volt Spin-To-Win Wheel rolled for the 353rdntime on Friday morning on January 16th. The Wheel landed on the PowerBass space and the JRS_Security slip was drawn from the jar. An Instagram post of the winning spin slip was posted. A video of the Wheel spin was also posted.

We reached out to the winning retailer via Instagram message. We will let them know a PowerBass prize will be headed their way.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the 12volt industry.

12volt brands with a space on the 12volt Spin-To-Win Wheel include KICKER, RDV, PowerBass, CRUX, JBL, Kenwood, JVC, EBS Audio, King Boxes, Massive Audio, Q Power and VIPER. 12volt News and 12voltBeat $100. cash awards also have spaces on the 12volt Spin-To-Wheel for the winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME,  Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA,  Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA,  Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting  Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA, Audio Excellence in Orlando FL, Ultimate Sounds 1 in Wilmington NC, King Kong Custom Audio in Albuquerque NM. Manny’s Customs in Stockton CA, OD Car Audio in Pasco WA, Car Tunes on Line in Largo FL, INOV8 Audio in Houston TX, Kartel Mobile Electronics in Waterbury CT, Pro Auto Sound in Hialeah FL Mobile AVC in Brunswick ME, Fabulous Auto Alarms in Passaic NJ, Jimmy_Sound_System in Lawrence MA, American Audio Concepts in Houston TX, Arias Tint and Alarm in Duncanville TX, Big Papas Car Audio in Cincinnati OH, Houston Audio Lab in Houston TX, 901 Sound in Memphis TN, Kurtz Car Stereo in Traverse City MI, Sound By Stephen, Music In Motion in Alsip IL, Current Automotive Design in Sparta NJ, Prestige Sounds in Pompano Beach FL, Mobile AVC in Brunswick ME, Telza Audio in Columbia SC, Limelight Automotive in Webster NY, Victory Lap Auto Restyling East Moline IL, Unique Audio VA in Lorton VA, Builds by Paul in Litchfield AZ, Voodoo Customs in Haltom City TX, Elevated Design in Phoenix AZ, Mobilework/Tintworks in Santa Maria CA, Nappo Car Audio in Houston, Platinum Car Audio in Washington, Ballistic Audiowerks in Smithsburg MD,  Xteme-Car Audio in Bremerton WA, Beltline Motors in Decatur AL, Ultimate Sounds in Chattanooga TN, Santa Fe Auto Sound in Overland Park KS, Soundelux Car Audio in Chula Vista CA, Kartele Mobile Electronics in Waterbury CT, BK Audio in Pasco WA, CenCal Audio in Madura CA, Xtreme Auto Sound in Louisville KY,  Victorylap Auto Styling in East Moline IL, Car Trendz in Alexandria VA, BLVD Customs in Lakeland FL, Audio Systems in Montclair CA, Fitment_nyc_shop in Jamaica NY, King Audio in Norwalk CT. Foss Audio in Tukwila WA, OG Car Audio in Kissimmee FL, Tint and Tunes in Sacramento CA, Dr Dashboard in Evansville IN, The Sound Shop in Chino CA, Extreme Concepts in Albertville AL,The-King of Custom in Longwood FL, Car Audio Depot in Modesto CA and Audio Dreams in Acworth GA, PCH Custom Audio in Long Beach CA, Crazy Ralph’s Car Stereo in Gonzales LA,  Joe’s Cycle Therapy in Somerset MA, Cal Custom Audio in Tracy CA, NWA Audio in Bentonville AR,  XT Audio in Miami, Tim’s Audio in Newport OR, Build’s By Paul in Litchfield AZ, DAW Discount Audio in Paramount CA and M12 Audio in Bluefield WVA,  Jam City Pros in Caddo Mills TX, Finishline Shop in Lumberton NJ, Genuine Custom Audio in Riverside CA,Ballistic Autowerks in Hagerstown MD, Jeff’s Custom Car Audio in Royce TX, Pitbull’s in Houston, Aspen Sound in North Spokane WA, CP Designs in Jarrell TX and D&B Sales in Ft Wayne IN, Precision Custom Audio in Riverview FL, The King of Custom, Active Sound in NC,  Car Stereo Plus in Sumter SC,  Audioworks DE in Newark DE, Active Sounds in NC  Speed Car Audio in Dallas, Voodoo Customs in Luling LA,  BK Customs 616 in Grand Rapids MI, TPD HiFI in Broken Bow OK, HiFi Crusin’ in Hattiesburg MS, Superior Audio Sounds in San Angelo TX Intense Kustom Audio in Brentwod NY, California Audio in West Valley UT, H A  Ross Entertainment, Voodoo Customs in Haltom TX, Absolutely Creative Customs in Boulder CO, Mobile Sound in Temecula CA, Redline Auto Sports in Hicksville NY, Sparked Innovations in Knoxville TN, Boosted Build in Warrenton OR, Prodigy Car Audio iManteca CA, Snow’s Auto in Spokane WA and PMC Customs, White Oak PA, InTune in Redmond OR, Tint Wrap Audio Guys in Fresno CA, Ultimate Sounds and Tinting in Chattanooga TN, MetJoe Auto Electronics in Kenilworth NJ, Pyramid Customs in Fort Worth TX, California Audio in Salt Lake Valley City UT, Sinewave in Grayslake IL, Team Nutz in Pittsburg PA and 3P Off Road in Tomball TX, Next Level Audio in Cadallic MI and Sound Master in Roswell GA and JA Electronics in Florida City FL and Island Audio.

Congratulations to all.

WTF……Win This Friday……See the next 12volt Spin-To-Win Wheel on Friday, January 23rd.

STAMFORD, CT – November 12, 2025 – Imagine stepping into your car and feeling as if you’ve stepped into a home theater. Until now, that kind of immersive, true-to-life visual experience was reserved for living rooms. But as vehicles rapidly evolve into digital hubs, consumers no longer settle for second best—they expect their vehicles to be as visually rich and adaptive as their homes. HARMAN, the automotive technology leader and subsidiary of Samsung Electronics Co., Ltd., is answering that call. Today, the company announces that its Ready Display product is the first to achieve the HDR10+ Automotive certification, setting a new industry benchmark for in-vehicle display performance. With this milestone, HARMAN transforms the car ride from a simple mode of transportation into a cinematic journey, redefining how passengers see, feel, and connect with content on the move.

A New Standard in Automotive Visuals
HARMAN collaborated with Samsung and Panasonic in establishing the HDR10+ Automotive technology specification, helping define how high dynamic range content should be experienced in vehicles. Developed by HDR10+ Technologies LLC, the certification ensures that in-vehicle displays reproduce High Dynamic Range (HDR) content with fidelity—even under the challenging lighting conditions of a car cabin.

To earn certification, displays must pass several comprehensive evaluations. These tests confirm that the display can deliver cinematic-quality visuals with consistent brightness, contrast, and color accuracy across varying lighting conditions and viewing angles. The certification also validates HDR10+ “Adaptive” capabilities, which dynamically adjust brightness and color based on ambient light, ensuring a consistent viewing experience whether driving under midday sun or city lights.

With this milestone, HARMAN boasts the industry’s first HDR10+ Automotive certified display, allowing drivers and passengers to enjoy lifelike visuals with cinematic depth, detail, and consistency in any lighting condition.

The HARMAN Difference

“We’ve long envisioned bringing the living room experience into the car,” said Shilpa Dely, Vice President and Ready Display Business Lead, HARMAN International. “Earning the world’s first HDR10+ Automotive certification is how we’re delivering on that commitment—setting a new benchmark for immersive, in-cabin display quality that automakers and consumers can trust.”

HARMAN Ready Display, powered by Samsung’s cutting-edge Neo QLED technology, is designed to be both visually brilliant and dynamically intelligent. The lineup includes the NQ3, NQ5, and NQ7 series, each engineered to thrive in the ever-changing lighting environments of a car cabin, from blazing midday sun to the shifting glow of city lights. With intelligent image algorithms, these displays dynamically optimize contrast, brightness, and color in real-time.

Benefits for Automakers and Consumers

For automakers, the certification provides a trusted path to differentiation with world-class in-cabin experiences that resonate with consumers. For consumers, the benefit is simple yet powerful: uncompromised visual quality on every drive. Whether it’s catching up on a favorite show while charging, entertaining kids in the backseat, or navigating safely with enhanced clarity, Ready Display transforms the car into a destination for immersive experiences—making every moment in the cabin as compelling as the content itself.

Beyond entertainment, these advances pave the way for adaptive displays that elevate safety, usability, and comfort behind the wheel, ensuring every moment in the car feels effortless and extraordinary.

For more information, visit https://hdr10plus.org.

ANAHEIM, CA (1.15.26) – PowerBass was on site at the AMA Supercross event at Angel Stadium in Anaheim on Saturday January 10th in the Privateer Paddock. Erik Harbour, along with Juan Quintana and PowerBass models Serra Amanda and Morgan were set up in a large booth that attracted a lot of traffic at the family friendly event. PowerBass sponsored the Privateer Paddock area and had a display set up underneath the large tent.

The Monster Energy AMA SuperCross Round 1 Angel Stadium in Anaheim took place in front of a sold out crowd. The consumer event was on the grounds adjacent to the stadium where many people also enjoyed the vendor booths.

Erik Harbour, PowerBass VP, related “We were back at the event in Angel Stadium again this year and the turnout was terrific. We want to do as much as we can this year to maximize PowerBass’s presence at these events that provides so many branding opportunities for us.”

Continuing “The PowerBass Bluetooth product category was a huge hit as PowerBass did live Instagram posts to find winners for product giveaways in the booth during the day. The winners wore their PowerBass lanyards with big smiles walking around the event. We had tunes rockin’ in the booth too.”

This event followed the AIM EXPO help the previous 3 days at the Anaheim Convention Center that was the largest Powersports Trade Expo in North America. Powersports is a growing category for 12volt industry members.

For more see powerbassusa.com

ORLANDO, FL (01.14.26) – Join Directed for a targeted training session designed to help you get up to speed on the new DIRECTED BP1 GM Global B Interface. This session provides practical guidance on system integration, installation efficiencies, and programming workflows.

Register for Training:
Tuesday, January 20th, 11:00am EST

Key Takeaways:
☑️ How the BP1 integrates with DIRECTED digital remote start and security systems
☑️ How the interface simplifies installations on GM Global B vehicles
☑️ Plug and play functionality and digital immobilizer communication through D2D2.0
☑️ How the BP1 eliminates the need for a customer to give up a key on newer GM models
☑️ Step-by-step programming overview using the DKPROG tool

To learn more, click here.

SHREVEPORT LA (1.11.26) 2026 is off to a very fast start in the 12volt Central Studios and The 12volt News. In this Special Sunday Edition we will spotlight activities from CES 2026 in Las Vegas along with the AIM EXPO in Anaheim CA, The 50th Annual North American Motorcycle Super Show in Toronto, PowerBass at the AMA ArenaCross in Anaheim CA along The Offroad Products Expo in Hot Springs AR plus the GS Distributing dealer show in Livermore, CA.

CES 2026 had over 4000 exhibitors across the 2,000,000 ft.² of the LVCC exhibit hall space. Over the years the 12volt community has continued to shrink in size. This year‘s event showed that that trend is still in place. VOXX Electronics and Pioneer Audio had very large presentations. VOXX was spotlighting products supporting OEM’s in the high-end golf cart segment in the traditional Central Hall Booth. Pioneer Audio was focused with the introduction of the new SPHERA product launch with a large presence in the West Hall.

The AIM Expo took place in the Anaheim Convention Center running January 7-9. JBL Audio had a large presence spotlighting their power sports category. Shawn Spedding and Fred Isensee showcased the new products along with live demos in the booth with a Polaris 2-door Ranger and the hot loaded bike. The company’s Polaris Expedition was spotlighted in the 4 Wheel Hall. Scott Hochmuth, Real Performance Marketing rep Principal, traveled from the Southeast to support JBL in the booth.

The 50th Annual North American Motorcycle Super Show took place at the in the Toronto Centre located in the Toronto suburb of Mississauga. Distributors GemSen and Importel were on site working with a number of their brands that had exhibits on the Show floor. In addition in a large adjacent Hall the Kicker AMA ArenaCross was also underway.

PowerBass was on site at an AMA SuperCross event at Angel Stadium in Anaheim CA. Erik Harbour, along with Juan Quintana and PowerBass models Serra, Amanda and Morgan were set up in a large booth that attracted a lot traffic at the family friendly event. PowerBass sponsored the Privateer Paddock and had a display set up under the large tent.

Hot Springs AR was home to the Offroad Products Expo. The large arena was filled with dozens of exhibitor tents and Powersports demo vehicles. Chuck Holey, Trail Star Audio, traveled down from up North and was on site with demos and worked a booth spotlighting JBL Powersports products including RallyBars.

Lastly, GS Distributing had a very well attended dealer show at their facility in Livermore CA on Tuesday, January 6th. KICKER dealers from across Northern California and Nevada. This was the first KICKER training in the area for 10 years. “The strong turnout highlighted the demand for in-depth product knowledge and the commitment dealers have to continue growing their businesses with industry-leading brands” Shams Nabi, President Nabi Industries Inc, related.

The 12volt News is celebrating 32 years and is set to continue delivering more fresh, positive news than any other industry platform.