12VOLT CENTRAL STUDIOS (07.04.26) – Friday, July 4th 2026, marks the Celebration of Independence Day 250 across the U.S. Many businesses are enjoying a 3-Day 4th of July weekend by taking off Friday the 3rd along with Friday July 4th and Sunday for a 3-Day weekend.
July 4th 2026 is seeing the landscape across the US and around the world far from normal as turmoil fills the news. Inflation continues running high and air travel is a nightmare in many cases. Online sales continue to take away from the brick and mortar sales across the marketplace. In-person events have returned but everyday life is far from normal.
On the 12volt industry side store traffic remains lighter as consumers make decisions with allocating their disposable income. Uneasiness with regard to tariffs and inventory issues persist. With so many options visibility for 12volt products is not getting through to consumers. We must continue to work to connect with consumers and make music fun again!
The business year is divided into 4 quarters….much like a football game. The first quarter of 2026 was OK for many 12volt companies. As the second quarter wrapped the impact of mounting social issues cloud the future. Reports are 12volt industry business has definitely slowed. Worldwide unrest adds to the cloudy future.
Now, as the second half of 2026 gets underway, all businesses must evaluate their game plans and make appropriate adjustments. Importantly, businesses must adjust their shoulder pads and tighten the chin straps on their helmets. Now, as the clock for the second half of 2025 has started, all businesses must keep their eye on the ball, work their game plans and be prepared to quickly make necessary adjustments. Importantly, brick and mortar retailers must work to create excitement in their marketplace to drive in-store traffic and business.
The 12voltSTP Tool can be utilized by members of the 12volt industry to showcase positives for their brand and activities. Snap..Txt.. PRESTO. Snap an Image and Txt the image with a few words to 318 469 2526. PRESTO! Your company could be in the news. As an industry let’s utilize the 12voltSTP Tool and be… ’Jammin’ N July’.
From the 12volt Central Studios we will continue to focus on the positives and encourage all to work to ‘Get Our Shine On’ as an industry and let’s ‘Make Music Fun Again!’
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