SOUTH DAYTONA, FL (03.12.26) – Ultimate Marketing and NVS Audio, with Cicada Audio, orchestrated the DSP dealer training that took place at SoundCrafters in South Daytona Thursday evening March 5th. The event, led by Carlos Ramirez, continued the shared mission of elevating tactical education within the 12volt industry.
Carlos Ramirez has been an incredible partner in bringing high-value training opportunities to the marketplace. This NVS DSP Training raised the bar to a new level. His practical, real-world approach continued to resonate with dealers and industry members looking to sharpen their capabilities in today’s rapidly evolving motorcycle audio segment.
Carlos offered “The DSP training was a huge in-person sit down success that engaged dealers from a wide area of the country that had not previously not attended one of our trainings. The training ran until almost midnight and we thank Paul for making the large garage available at SoundCrafters. We look forward to Bike Week Daytona 2027.”
“Education has always been a core focus for Ultimate Marketing, and the company remains fully committed to investing in opportunities that helps dealers expand their skills, product knowledge and overall installation confidence. Ultimate Marketing firmly believes that consistent, hands-on education is one of the most important drivers of long-term dealer success. The turnout and engagement was terrific. I spoke with 2 dealers from Canada and one from New Zealand. We know all will head back home with new tools to drive their business. Justin Miller, Cicada Audio Sales Manager, was in the house and provided a lot of support” Kevin Holde related.
The training was hosted at SoundCrafters, utilizing Paul Papadeas’s expansive, 3000 square-foot garage facility with parking available for up to 300 vehicles outside. Paul is no stranger to large scale events… Having previously hosted Spring Break Nationals and understands exactly what it takes to support gatherings of this size. A couple of the SoundCrafters team members, along with Paul, attended the training and saw tremendous value, further reinforcing the importance of continuing these educational opportunities.
“At SoundCrafters we welcome the opportunity to engage with industry members as we all look forward to further drive business across the industry. Seeing NVS, Ultimate and Cicada Audio working so well together was terrific” Paul Papadeas related with a big thumbs up.
For more see umdistributors.com and nvsaudio.com.
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