The EnduroCross Raced The Mountain America Center

IDAHO FALLS, ID (10.27.25) – The EnduroCross packed the Mountain America Center in Idaho Falls on Friday and Saturday, October 24th and 25th.

EnduroCross is one of the wildest sports on two wheels, combining the challenging obstacles of an enduro with the tight confines of a family- and fan-friendly stadium setting. Riders race over rock beds, huge logs, tractor tires, and other extreme obstacles, making it one of the most unpredictable motorsports on the planet.

KICKER was an on-site sponsor of the event, with Lorin Morrell of MadDog Media setting up the KICKER booth and product display in the lobby, showcasing KICKER products for bikes and motorsports. The action in the Mountain America Center was intense Friday night and completely packed on Saturday evening.

Morrell shared, “There was so much energy in the Center both nights. The KICKER booth was set up in the lobby and foot traffic was strong as attendees came in and departed from the event. The KICKER PowerBar got a lot of attention, and many bikers are certainly making plans to update their rides to be ready for the spring. With KICKER upgrades, they’ll be Livin’ Loud.”

**The stands were filled Saturday night at the racing was getting ready to get underway.**

**Beds of logs and rocks create really big challenges for riders**

**Riders flying high ready to enter a tight turn**

He continued, “The preparation to set the track for EnduroCross is nothing short of crazy. Bulldozers and cranes are on site placing beds of rocks and large logs on the track for riders to navigate through tight turns and launch over ramps. The on-track action was absolutely amazing. Fellow riders were careful not to crash into fallen riders ahead.”

The Mountain America Center seats were filled with true bike enthusiasts. Seeing KICKER products in the booth, along with KICKER banners on the track and mentions from the PA announcer, ensured that many attendees left as new KICKER fans.