The Ground Zero Pop-Up Event At Redmond Automotive Connected With Consumers

SAGINAW, MI (09.03.25) – Jason Billups and Tommy Spears orchestrated a Ground Zero pop-up event for Redmond Automotive in Saginaw Michigan on Thursday, August 28.

The showers cleared and the event quickly got underway.

Scott Beevers and his crew comprise a very proactive retailer in the area. The company has been in business over 70 years and offers a wide range of automotive service, repairs, aftermarket upgrades and 12volt products. The expansive grounds and street visibility was a perfect setting.

The large Redmond Automotive footprint spotlight in many demos.
Ground Zero pop-up specials drew attention under the tent.

Early morning showers did not slow setup or dampen the enthusiasm. As soon consumers began to arrive to check out demos under the tents, check out show specials and to connect with Tommy and Jason to learn more about the Ground Zero product lineup the event was in high gear. When lunch time arrived in the late morning, there were hot dogs on the grill and through the day over 100 were enjoyed by attendees.

Tommy Spears and Jason Billups flank Gregg Vargas and Scott Beevers (L to R) at the counter in the showroom.
Over 100 hotdogs were enjoyed from the grill.

Beevers stated, “It was terrific to be working with our area rep Jason Billups from JB Associates with support from factory staff member Tommy Spears. We drove sales during the event and the following week we had people come in who are not able to attend on Thursday. One person in particular came in looking for a speaker box for his pickup and wound up with a $3000 system. We certainly thank Jason and Tommy and look forward to having another Ground Zero pop-up event in the future.”

“Redmond Automotive is a strong dealer and we have a terrific business relationship. Scott and his team really prepared for the very successful pop-up event that turned out so well on all levels. Our business relationship for success, as always, is so important” Billups concluded.

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