The 12volt Central Studios On The Beat For Positive Industry News

Posted on by in Featured.

SHREVEPORT, LA (08.11.25) – The 12volt Central Studios staff has been showcasing positive news across the 12volt industry for 31 years. Today it is more important than ever to showcase positives across the 12volt industry. Vendors, reps, distributors and retailers must all work together to connect with consumers and let them know the wide variety of products that are available for their vehicles to drive business.

The 12volt industry is not a deck-and-four like it was in the 1960s. Consumers’ cars, pickups and RVs offer such a wide variety of opportinities for upgrades including in-vehicle connectivity, security, dash cams, wheels, tires, graphics, window tint and more.

Just a small part of the Sturgis Rally action!

The motorcycle industry is now such a hot category as evidenced by the recent Sturgis Rally 2025. This town of Sturgis has a population of 7020 people. Over the last 10 days the estimated crowd of bikers on site was a reported 400,000.

Custom Sounds traveled from Austin TX to be on site supporting Rockford Fosgate.

The Audio Edge Team rolled 1380 miles from Nederland TX to be on site to support Kenwood at the Sturgis Rally.

The side-by-side market is another growth category available for proactive 12volt retailers. The UTV takeover this past week in Winchester Bay OR was another opportunity that is being driven by UTV enthusiasts with a desire for aftermarket upgrades.

KICKER was livin’loud and flying high at the Arenacross Race at the at the Buffalo Chip during the Sturgis Rally.

The marine category continues to be a great opportunity for proactive 12volt retailers to connect with a community to make music fun on the waves. Lighting shines brightly in the cove or dock at night.

RaceSport Lighting lights up the dock!

To drive business in all of the above categories industry members must come together to connect with consumers to let them know the wide variety of products that we make in all of the above categories. It’s so important for 12volt retailers to connect with those communities to drive the in-store experience and provide expert installation. Consumers today are on their smartphones and laptops in this digital era. That said, consumers cannot experience the bass, mids and highs on their phone or laptop. Expert installation in the retailer’s bay delivers a much better result for consumers than the DYI experience.

UTV Stereo was on site at the UTV Takeover as Colby Boeser, flanked by Matt and Chris, was on site supporting their The RP Store.

Steve Cope, ZZ2 National Sales Manager, gets ready for his time with Houston Car Stereo on the road with TOLA Rep David Toliver-Synergy Marketing.

The 12volt Central Studios staff, with very valuable support from friends and industry members, is on the road and news beat to showcase the much needed positives across the 12volt industry today.

The above images showcase positives from this past week.