SAN PEDRO CA (06.23.25) – Alps Alpine North America, Inc. (“Alpine”) was on-site at the 2025 Electrify Expo event at the Port of LA in San Pedro, CA Saturday, June 21 and Sunday, June 22.
Alpine was set up in booths 103 and 105 in the Electrify Show-Off & Aftermarket Pavilion, where visitors were the first to receive demos and take advantage of exclusive purchase opportunities of Alpine’s first Plug-and-Play Subwoofer and Amplifier upgrade kit designed especially for the Tesla Model 3 Premium and Model Y.
“We took the feedback we received during our last Electrify Expo event and turned it into a powerful, subwoofer upgrade package that we believe hit the mark,” said Dan Sparks, National Sales Director for the Alpine Aftermarket Division at Alps Alpine North America. “Our ‘boots-to-the-ground’ approach at these events allowed us to hear directly from the consumer and craft solutions that will get them excited about their audio system.”
Alpine showcased a 2024 Tesla Model Y with the Complete 11-Speaker Sound System upgrade kit, designed to easily replace the front, rear, and center dash Tesla factory speakers with Hi-Resolution certified speakers from Alpine’s “Blue Series” speaker line. The package also included a powerful 10” subwoofer and a 12-channel Premium Digital Sound Processor with an ultra-efficient EV-optimized Amplifier that’s tuned for the unique cabin environment of the Tesla.
The 2024 Tesla Model Y was upfitted from a partnership between Alpine and Rebel Off Road, an off-road vehicle builder with locations in Lake Forest, CA, and Fort Worth, TX. The Tesla, called “Peak Charge,” featured a 2-inch lift kit and was outfitted with off-road-ready tires and a roof rack to hold gear. The Alpine x Rebel Off Road booth offered similar off-road upgrade packages, such as Peak Charge, that were available for purchase during the event.
Members of Alpine’s sales and marketing staff were be available during the event to answer product questions and provide vehicle demonstrations. Alpine team members on-site were Jason Hannon, Jason Fine, John Evens, Christopher Sinh and Allison Saunders. Long Beach-based Alpine Authorized Retailer, PCH Custom Audio, was also on-site with Tesla systems available for purchase at special event-only deals.
Electrify Expo is the #1 Electric Vehicle Festival in North America with a 1 million square foot outdoor festival that attracts over 30,000 attendees and pioneering brands in the electric mobility space.
Visit alpine-usa.com for more.
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