DALLAS, TX (05.21.25) – The SSR Distributors show rolled in Dallas on Sunday from 10 AM to 5 PM. Attendees were able to check out a car show, spend time with over 40 vendors in their booths, attend trainings and take advantage of many show specials. They also took the opportunity to register and win raffle prizes with giveaways too. This was a family friendly event and many families attended and also enjoyed delicious food from the food trucks.
Previous distributor shows this spring have been well attended and the SSR show was right there at the top. With all the uncertainty caused by tariffs dealers have taken advantage of the opportunity to stock up on specials to drive business through the coming summer season. That definitely happened at the SSR show.
Tracy Farr, SSR VP Sales and Operations, stated we had factory staff members travel from both the East Coast and the West Coast to spend time with dealers and present their products here in our Dallas location. In fact staff members from STETSOM actually made this a stop as they came up from Brazil to connect with customers across the USA. We definitely had a lot of excitement throughout our 25,000 square-foot facility in Dallas and attendees had an opportunity to check out demo vehicles outside also as they enjoyed networking and the delicious food from the food truck.”
Continuing Farr offered “Attendance this year was surprisingly strong, especially considering the challenges with current tariff pricing and inventory supply. It was definitely encouraging to see such a great turnout. Again this year, our trainings continued to improve. The credit goes to our incredible manufacturers and rep partners as they continue go above and beyond for us. Their support is something that we never take for granted and we truly couldn’t do it without them.”
“We’re also incredibly grateful to our dealers, both large and small for their continued loyalty and energy. We genuinely love and appreciate every one of them.”
“As for the show itself, the presentation and execution reflect a top-down commitment. Amir Dhahani’s going support is a huge part of our success in Dallas. He empowers me and the staff to do whats needed here and trusts the process, which makes a huge difference. Our incredible sales team Arturo, Rostom, Mike and Manny along with new hire Ricky Farmer did a great job. Ricky was at the show and in the trainings. He will be calling on Power Sport dealerships, marine and boat dealerships outside.”
Continuing, “The back end of the house, our warehouse team, absolutely killed it with the heavy lifting to put such a great show on for us.”
“On the show floor itself the hottest product category this year was definitely direct fit by Kenwood, JVC and ADS iDatalink and the APX kits. There was definitely a lot of buzz and excitement from dealers around those products. Overall, the business energy in the territory feels cautiously optimistic and dealers are focused on making things happen. For Amir and myself, the main takeaway was simple.. great results come from great partnerships. The collaboration across the board from reps, manufacturers and dealer is what drove this show. Our ongoing success a heartfelt thank you to all” Farr stated.
The SSR Distributors vendor appreciation dinner had over 50 people enjoying a steak dinner at the Saltgrass Steakhouse. There was a solid turnout and it was a great way to jumpstart the SSR 2025 show on Saturday night before the Sunday show. At the dinner Farr let everyone know why its called ‘Our SSR family dinner’. That showed all that SSR truly appreciates their support and they certainly couldn’t drive business forward without those partnerships.
“We again thank everyone for being a part of this journey with SSR Distributors Dallas” Farr concluded his dinner remarks.
Visit ssrdistributors.com for more.
12VoltNews.com 