Team Atlantic Travels To The MasterTech Expo in Phoenix AZ

PHOENIX, AZ (03.25.25) – The Atlantic Car Stereo team traveled from Dartmouth Nova Scotia to attend the MasterTech Expo 2025. The trip for Owners Sarah and Darryl Russell and Trevor Horning, Install Bay Manager, was 3200 miles each way.

Team Atlantic at the MasterTech Expo on the grounds outside. (RtoL) Owners Sarah and Darryl Russell and Trevor Horning-Install Bay Manager.

“We participated in sales training, business training, Master Fab and lots of awesome manufacturer trainings! Darryl was a Clean Wire Challenge competitor. The brand amps that he drew to do in the challenge were MTX. Clean Wire Challenge participants are given 3.5 hours to complete an amp board. They could bring props and tricks and tools from home. Although Darryl didn’t win the challenge he did a excellent job and completed his project on time” Sarah related.

Darryl Russell pictured with his Clean Wire Challenge MTX Board.
Clean Wire Challenge competitors gathered on stage with Darryl Russell 2nd L.

Continuing, “Team Atlantic can’t wait to implement all the awesome skills we learned into our business.”

The MasterTech Expo 2025 was held at the MESA Convention Center from March 20th-23rd in Mesa AZ. Attendees could transform knowledge, connect with the best in the industry and witness the future of technology unfold.

Sarah Russell checks out the new AV 3.0 II in the Audison booth.
Sarah’s ready at customs in the airport in Canada to begin the trip to Phoenix AZ.

“MasterTech Expo is a great event that is very organized, includes delicious meals and great information to be successful in our industry. Bryan and his team know how to put on an awesome event,” Sarah concluded for Team Atlantic.

Visit www.atlanticcar.ca and mastertechexpo.com for more.