The 75th Anniversary Shiflet & Dickson Dealer Show

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GASTONIA, NC (3.24.25) – The 75th Anniversary Shiflet & Dickson Dealer Show took place March 22nd and 23rd. The weekend kicked off on Saturday night with the party at the Marriott Courtyard that included food and refreshments. Then on Sunday the show floor was packed inside of the Shiflet HQ with displays and factory demo vehicles setup outside.

David Holland invited area dealers to attend.

“The party was a big hit. The Suite was just right for all to interact, have something to eat and enjoy good conversations. The show on Sunday was unbelievable. We had 65 dealer locations and 105 five people. PowerBass, DB Drive and KICKER Training sessions were really good. All attendees were thrilled with the 2025 new product lineups they saw from over three dozen brands on site” David Holland related.

Attendees stayed at the Marriott Courtyard Saturday night where the Party was hosted.
Early Sunday morning the showroom was set as dealers to began to roll for the show.
Outside of attendees gathered to see new product demos like this bike from DK Electronics loaded with DB Drive products .

The weather was perfect over the weekend with clear sunny sky and temperature in the 70’s. Recent storms put everyone in the mood to get outside and checkout live demos factory vehicles. Lori Boyer drove the new KICKER Silverado the nearly miles from Stillwater to Gastonia. Jacob Luckey and Dennis Montgomery from Tech Marketing joined Lori with demos and showing products onside.

The DB Drive Cam-AM was trailered to Gastonia so Randy Goodwin and Leo Gonzalez could connect with dealers. Dan Dykestra, DK Electronics, rolled to the event with a new bike loaded with new PowerBass products.

Lori Boyer is flanked by Jacob Luckey (R) and Dennis Montgomery-Tech Marketing beside the new KICKER Silverado demo that Lori rolled in from Stillwater OK 1100 miles away for live demos.
Attendees check out the DK Electronics bike loaded with DB Drive products alongside the DB Drive Can-Am that rolled in by trailer.
Dan Dykstra-DK Electronics is pictured with Jeff Falk beside the bike project loaded with PowerBass products.

“This was a great show for PowerBass. Everyone was digging the new products we showed on the show floor. Outside when they heard the bike DK loaded with PowerBass that sealed the deal with the new PowerBass products” Jeff Falk, National Sales Manager related.

“Everybody was eating up the DB Drive and Xpert lines at the Shiflet Show. DB’s Cam-Am promoted the Powersports product and Teal Green Euphoria Xpert bike provided by DK Electronics…all were crowd pleasers” Randy Goodwin stated.

David Holland

“The Shiflet & Dickson team thanks all for attending our 75th Anniversary Dealer Show. Our Team members Dave, Chris, Billie, Lisa, Andy, Maureen, Tina, Jane and Robert really went the extra mile to make all come together for our successful 75th Anniversary Dealer Show. Our vendor partners provided so much for our dealers to see. There was definitely a springtime buzz in the air. Looking forward to a super year and next year’s show” David Holland relayed.

Visit shifletdickson.com for more.