The KICKER ArenaCross Was Livin’Loud In The Findlay Toyota Center In Prescott AZ

PRESCOTT VALLEY, AZ (02.10.25) – The Findlay Toyota Center was packed on Friday and Saturday nights February 7 & 8 for Rounds 10 and 11 for the AMA KICKER ArenaCross. The arena area was reconfigured from a hockey rink to a dirt track with mound after mound riders had to navigate as they made their way around the tight track.

*The KICKER booth in the arena spotlight a variety of products.*

Prior to the race card fans enjoyed meeting riders in the main corridor and checking out their bikes. Then it was time for attendees to walk on the track and over the mounds and tight turns the riders would soon navigate.

*Riders had their bikes set up in a large corridor to meet with enthusiast and spotlight their rides.*

*The stands were packed as attendees watched the riders fly across mounds on the track.*

“The pre-race activities started about an hour before racing began. Fans got a chance to walk the track, get to know a little about their favorite riders and how they planned to ride on the tack. This adds time to the length of time Arenacross fans spend at the event. Many fans are in the venue until 10PM. This provides us more time to talk with attendees about products in the KICKER product lineup” related Lorin Morrell-Maddog_Media who orchestrates KICKER activities at the AMA Arenacross events.

*Attendees enjoyed walking the track before the racing began.*

Once the track walk cleared the track was opened and riders cranked up their bikes and made their ways around the very difficult track circuit where the dirt mounds were barely 5O feet apart. Riders were able to fly over one mound for 50’ and land on the downside to get ready for the next mound. Some riders didn’t have smooth landings and had to adjust their body parts before continuing the racing.

*Saturday night Vince Friese was named the AMA ARENACROSS National Champion of the 2024/2025 Series.*

KICKER had a booth set up in the lobby with a wide selection of products set up on tables under the tent. AMA ArenaCross attendees are definitely interested in audio products as many enjoy motorcycle, PowerSport, Lifestyle and/or marine activities in addition to their everyday drives. A loaded KICKER RZR was adjacent to the booth.

*KICKER Fan and Ambassador Sam Law, a personal friend of Lorin Morrell, trailered his loaded RZR from close by to the event and it was placed on the track before racing began.*

*The Finley Toyota Center is an amazing venue with many lighting options… This one just before the racing began.*

Morrell added “Across the Prescott Valley area there are a lot of opportunities for outdoor activities. PowerBars for side-by-sides and marine installs plus under seat truck boxes and Harley setups grabbed a lot of interest in the KICKER booth. It was great to be back in Prescott again. The Findlay Center crew is very helpful and the ArenaCross girls helped throughout the both nights.. This event paid thanks to military veterans who received a free general admission ticket by showng their militaty ID. I am looking forward to next year.”

This AMA KICKER Arenacross season wraps with Round 12 in Daytona Beach FL on February 28th. The KICKER ArenaCross 2024/2025 events across the U.S. have seen great action on the track plus attendance has been strong.

Visit kicker.com for more.