Uniden Partners with Aligned Sales & Marketing Group to Elevate Radar and Laser Category on the West Coast

FLOWER MOUND, TX (02.06.25) – “I’m excited to announce that Uniden America has appointed Aligned Sales & Marketing Group (ASM) as our exclusive manufacturer’s representative firm for the West Coast, covering California, Arizona, Nevada, Utah, and Hawaii,” stated Ray Woolf, Director of Specialty Radar Sales for Uniden.

Led by industry veteran Hazim Jainoor, ASM brings decades of experience in strategic sales, data-driven insights, and innovative marketing solutions. Their approach aligns perfectly with Uniden’s commitment to delivering top-tier radar and laser detection solutions while providing exceptional support to our 12V retail partners.

Hazim Jainoor

“This partnership with ASM is a major step forward in our mission to elevate the radar and laser category for our 12V retailers,” continued Woolf. “Hazim and his team have an incredible track record of driving sales and delivering results, and I’m confident that their expertise will help us strengthen our presence in this key market.”

What makes ASM an ideal partner is their holistic approach to market development—from aligning go-to-market strategies with retail goals to enhancing brand visibility through cutting-edge marketing execution. Their expertise in event activations, product imaging, demo vehicle procurement, and promotional marketing will be a tremendous asset to our brand and our dealers.

At Uniden, we are dedicated to providing the most advanced radar and laser detection systems with unmatched dealer support. This partnership with ASM allows us to expand that support, ensuring our 12V partners on the West Coast have the tools they need to succeed. I couldn’t be more excited about what’s ahead!

For more information on Uniden’s radar and laser detection solutions, contact me at rwoolf@uniden.com.

Content provided by Ray Woolf, Director of Specialty Radar Sales.